Fella & Delilah Health

• engineer word of mouth growth and measure this primarily via 30-Day K Factor. • understand our existing referral program, then rapidly improve it via experiments. • make our product social by default, encouraging customers to invite their friends. • turn our customers’ offline touchpoints into a billboard for the product. • activate real customer stories, screenshots, milestones, and before/afters. • get imaginative in the freemium experience. • trigger delight and tribal affinity so customers instinctively just want to tell their friends about us. • make sure everything is tracked. • own the decision on what stack to use and guide its implementation.

• You'll be stepping into a product that has grown fast and now needs strong design leadership, judgment, and structure. • You'll work across customer-facing products and internal tools. • Building a design system from scratch, bringing real design thinking to our internal clinical dashboard. • Redesigning internal tools around the people who use them every day. • You'll manage our current team of 2 product designers from day one, and grow the team from there.

• You'll work across customer-facing products and internal tools. • You'll manage our current team of 2 product designers from day one, and grow the team from there. • You'll report directly to Ben, Head of Product, with close oversight from Richie, CEO. • Build a design system from scratch. • Bring real design thinking to our internal clinical dashboard. • Raise the standard on our mobile and web experience. • Redesign internal tools around the people who use them every day.

• Collaborate closely with our Creative Lead to design visually compelling and high-converting static ads for our direct-to-consumer campaigns. • Review existing creative library to understand which static ads have performed best, analyzing key design elements, and identifying opportunities to optimize and elevate overall visual performance. • Take full ownership of designing high-performing static ads across multiple platforms, including Meta, TikTok, Google, and others. • Continuously test new ideas, analyze results, and iterate based on data to improve performance. • Leverage AI tools to enhance design quality, accelerate creative production, and explore new visual directions that push the boundaries of performance marketing design. • Report directly to the Creative Lead while collaborating closely with the Head of Growth to ensure designs align with broader marketing strategies and growth goals.

• Design, develop, and maintain core software applications and systems that our teams rely on daily. • Contribute to product features that directly enable upcoming market launches. • Support critical compliance and personalization work so we keep moving. • Own and scale parts of our infrastructure that make new market launches possible. • Contribute to technical design and architecture discussions to ensure our systems scale globally. • Deliver features that reduce average patient care time from ~40 minutes toward zero. • Write and maintain technical documentation so knowledge compounds across the team. • Perform code reviews and uphold engineering standards to keep quality high as we grow.

• Take ownership of design work across products • Design and improve customer-facing web and mobile app experiences • Work on internal products used by clinical, ops, enrollment, and CX teams • Solve complex problems with commercial and regulatory constraints • Lead projects independently, from discovery to shipping solutions • Articulate thinking, defend design decisions, and support team members

• Own the creation of high-performing direct-to-consumer video ads across Meta, TikTok, YouTube, and Google. • Edit, design, animate, test, iterate, and move at the pace of growth. • Translate ideas into high-impact ads that make people stop, watch, and act. • Use data and creative strategy to keep performance high, quality high, and output fast. • Leverage AI tools (for ideation, editing, enhancement, or automation) to speed up workflows and elevate the quality of your output. • Report directly to the Creative Lead and work closely with Head of Growth & Media Buyer. • Expand the creative capacity of the Growth team, keeping video output high-quality and on pace with performance needs. • Build clean, compelling animations and motion graphics that reinforce storytelling and brand identity. • Produce fast, high-quality iterations to support lots of testing, new hooks, angles, cuts, formats, and lengths. • Review performance dashboards and translate insights into creative decisions. • Experiment with variants and iterate quickly based on data. • Improve ads continuously: pacing, copy overlays, hooks, pacing, structure, motion, and clarity.

• Establish dominance: Conduct deep funnel analysis across all brands. Build AI-powered testing roadmap. Design and ship high-impact experiments within first 30 days. Drive measurable conversion lifts fast. • Build infrastructure: Architect systematic experimentation framework. Implement advanced analytics, predictive models, and personalization engines. Create the testing culture and processes that scale. • Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity. • Scale the machine: Build and lead a world-class CRO team. Expand optimization across full customer journey (ads, landing pages, email, product, retention). Establish this as a compounding competitive advantage. • Multiply revenue: Drive systematic improvements in CAC, conversion rates, and LTV. Make CRO the revenue efficiency engine that funds our mission to help humans live 100 healthy years.

• Your fundamental role is to delight customers with “insanely great" service. • You’re accountable for the entire system that powers how we communicate with customers. • You’ll work with your CX Team Leads to map capacity requirements. • You’ll ensure our vibes are immaculate & everyone is doing the best work of their life. • You’ll run all our customer-facing teams after a customer has purchased.

• nail a profitable growth machine for our consumer brands • lead a team rapidly scaling a robust, low-CAC growth engine • own the decision on what stack to use and guide its implementation • own our brand strategy, brand identity, and creative direction • lead the Ads team which creates ad campaigns with superb creative • lead the CRO team which thinks→tests→optimizes • lead the in-house creative team • lead the Affiliates team to open funnels to affiliates • lead the Lifecycle team nurturing leads to convert • lead the Advocacy team channeling happy customers into brand advocates • lead the SEO/GEO work • lead the Social team to generate hype