• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends

• Establish dominance: Conduct deep funnel analysis across all brands. Build AI-powered testing roadmap. Design and ship high-impact experiments within first 30 days. Drive measurable conversion lifts fast. • Build infrastructure: Architect systematic experimentation framework. Implement advanced analytics, predictive models, and personalization engines. Create the testing culture and processes that scale. • Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity. • Scale the machine: Build and lead a world-class CRO team. Expand optimization across full customer journey (ads, landing pages, email, product, retention). Establish this as a compounding competitive advantage. • Multiply revenue: Drive systematic improvements in CAC, conversion rates, and LTV. Make CRO the revenue efficiency engine that funds our mission to help humans live 100 healthy years.

• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission • Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems • Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility) • Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows • Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting • Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools • Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests • Communicate insights and recommendations clearly to stakeholders and leadership • Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences • Help shape a digital experience that supports both rapid DTC growth and expanding retail presence • Stay current on CRO, personalization, DTC trends, and evolving search behaviors—including AI-driven discovery.

• Define and implement E-commerce UX and CRO strategy to enhance the customer experience, drive growth in acquisition and retention and increase LTV across key markets. • Develop and implement strategies to improve performance and conversion rates across all e-commerce touch points performance (including a website, emails, ads). • Analyze data, customer feedback and user behavior to identify opportunities for improvement. • Create a A/B and MVT roadmap and conduct testing to optimize E-commerce assets performance and improve conversion rates. • Conduct customer surveys and gather insights to inform business decisions. • Collaborate with Marketing, RnD and IT teams to ensure a seamless customer journey. • Monitor and report on customer satisfaction metrics and KPIs