• Identify and research qualified professors, academic founders, and education operators • Build targeted outbound campaigns across email, LinkedIn, and other channels • Craft thoughtful, personalized outreach that reflects the complexity of the offering • Generate qualified meetings for the senior partnerships or leadership team • Conduct initial discovery conversations to understand program fit and readiness • Qualify opportunities based on academic focus, regulatory alignment, and growth potential • Maintain accurate CRM records and track pipeline progression • Ensure smooth handoff to senior stakeholders once opportunities are validated • Map global higher education trends and emerging academic niches • Identify high-potential geographic regions and subject areas • Track competitor positioning and alternative accreditation pathways • Provide structured feedback from the market to inform messaging and positioning • Help refine outbound playbooks and messaging frameworks • Test and iterate on outreach strategies based on performance data • Maintain organized documentation of workflows and lead tracking • Proactively suggest improvements to pipeline efficiency and targeting

• Influence and partner with sales development, sales, marketing, and other stakeholders to drive consistent sales development operations across regions. • Evaluate, select, implement, and integrate the sales development tool stack, including Salesforce, Outreach, Cognism, ZoomInfo, Chorus, Sales Navigator, Conversica, Drift, and related tools. • Establish clear workflows, documentation, and operating rhythms that make outbound execution more consistent and scalable. • Set up regular check-ins with sales development leaders and Customer Success Managers (CSMs) to support adoption, identify gaps, and improve day-to-day execution. • Design and improve outbound pipeline generation processes, with an emphasis on first-order Sales Accepted Opportunities (SAOs) and clean handoffs. • Identify process improvement opportunities and iterate on business development representative (BDR) workflows to reduce friction and improve performance. • Standardize and maintain sales development playbooks, meeting agendas, shared views, and issue templates and boards to improve visibility and accountability.

• Independently generate **500 quality leads per month** through outbound prospecting strategies • Execute cold calling, email outreach, and follow-ups to convert leads into enrolled students • Onboard a minimum of **75 students per month** • Use **Go High Level CRM** to manage pipelines, track outreach, and report performance • Qualify prospects based on eligibility criteria and program fit • Maintain accurate records of all interactions and conversions • Consistently hit and exceed KPIs related to lead generation and enrollments • Provide weekly performance reports and insights to management

• Proactively hunt for new leads in the WordPress and web agency ecosystem • Identify relevant prospects and start conversations in a natural, non-salesy way • Engage prospects on social platforms (LinkedIn, X, communities, etc.) • Qualify interest and book product demos with the right prospects • Build, manage, and maintain your own sales pipeline • Keep your work structured and well-documented (leads, conversations, outcomes) • Share feedback from prospects to improve messaging, positioning, and targeting • Help build the first outbound sales processes and playbooks