• Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games. • Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts. • Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling. • Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps. • Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment. • Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry. • Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth. • Develop and execute A/B tests across ad creatives, landing pages, and targeting parameters to improve campaign performance. • Generate regular performance reports and present findings and recommendations to stakeholders.

• Client Consultation & Strategic Advisory • Act as a trusted, consultative partner to multiple automotive and collision repair clients simultaneously. • Guide executive teams through strategic growth challenges and business expansion opportunities. • Deliver structured advisory sessions focused on revenue optimisation and market positioning. • Go-to-Market (GTM) Strategy Development • Develop, pitch, and oversee implementation of comprehensive GTM strategies. • Design revenue acceleration frameworks tailored to dealership groups and collision repair businesses. • Identify new market penetration opportunities and competitive positioning strategies. • Growth Roadmapping & Data Analysis • Analyse market trends, competitive landscapes, and performance data. • Build actionable, data-driven growth roadmaps aligned with client revenue targets. • Translate insights into clear execution plans across marketing, operations, and sales functions. • Project Management & Delivery • Manage end-to-end client engagements, ensuring deliverables are high quality, on time, and within scope. • Coordinate with internal marketing, sales, and operations teams to execute strategy. • Maintain structured documentation, timelines, and milestone tracking. • Performance Tracking & KPI Optimisation • Establish key performance indicators (KPIs) aligned with revenue growth goals. • Monitor, measure, and report on performance impact. • Continuously refine strategies based on data insights and client feedback. • Industry Expertise Leadership • Serve as the internal subject matter expert for automotive, dealership, and collision repair markets. • Stay ahead of industry trends, technology shifts, and competitive movements. • Provide thought leadership to strengthen the agency’s positioning in the automotive space.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is a senior revenue leadership position focused on driving enterprise client acquisition and pipeline growth at scale. The Principal, Enterprise Growth will personally generate and convert high-value opportunities, securing C-suite engagement and managing complex deal structures from initial conversation to contract execution. - Own North America net new revenue performance with annual targets exceeding $10M, maintaining oversight of pipeline health, deal velocity, and forecast accuracy. - Personally originate, qualify, and advance enterprise opportunities through complex sales cycles, from first conversation to contract execution. - Lead C-suite level discussions, uncover strategic priorities, and position the organization as a trusted growth partner. - Structure and negotiate high-value agreements, including scope, pricing strategy, and performance metrics. - Navigate procurement, legal, and executive decision-making processes with commercial confidence. - Collaborate closely with the broader sales team to align strategies, share intelligence, and coordinate pursuit efforts. - Partner with finance to ensure margin integrity while driving ambitious revenue growth. Qualifications - Proven track record in enterprise sales or growth leadership within marketing, advertising, or related agency environments. - Experience closing complex deals in the $5M–$15M range and establishing senior-level client relationships, including CMOs and marketing leaders. - Deep understanding of enterprise marketing operations, agency and media ecosystems, and stakeholder dynamics. - Experience navigating structural change, including technology implementations, operating model redesign, or capability transformation. - Commercial sophistication with expertise in RFP strategy, procurement navigation, and structuring agreements that balance financial discipline with long-term partnership value. - Strong influence, negotiation, and communication skills with the ability to operate independently and create enterprise momentum. - Knowledge of AI-driven marketing evolution, automation, personalization at scale, and integration of brand and performance is highly desirable. Benefits - Competitive base salary with on-target earnings of $220,000–$250,000 USD (base + sales commission). - Opportunity to earn above-target performance-based incentives. - Flexible remote work options across the US and Canada. - Professional growth opportunities in a high-visibility, senior leadership role. - Comprehensive benefits package including health, dental, vision, and retirement plans. - Paid time off and wellness programs. - Exposure to enterprise-level clients and strategic commercial initiatives.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Ragan Communications is seeking an experienced growth marketer to join our team. This is an opportunity to drive revenue, event registrations, and qualified leads for one of the most trusted brands serving communications, marketing, and PR professionals, using the full range of digital marketing tools and strategies, including AI, to move the needle. Reporting directly to the CMO, this role is equal parts strategy and execution. You'll help build the plan and run it. - Develop and execute full-funnel B2B digital marketing campaigns across email, paid and organic social channels, programmatic and web. - Build, manage, and optimize campaigns, including segmentation, workflows and reporting. - Drive measurable outcomes including leads, MQLs, event registrations, and revenue contribution. - Use AI to generate, test, and iterate on email subject lines, ad copy, and social media content, including A/B testing variations at scale. - Apply AI to audience segmentation, personalization, and targeting strategy to improve campaign performance. - Leverage AI to analyze performance data, surface insights, and generate actionable recommendations. - Use AI to score leads, personalize outreach sequences, and optimize conversion paths. - Own performance metrics and use data to continuously test and improve results. Qualifications - Minimum of 5 years of B2B digital marketing experience with demonstrated revenue or pipeline impact. - Hands-on experience with email marketing, paid and organic social, and programmatic campaigns. - Demonstrated use of AI tools across marketing functions, content creation, audience targeting, performance analysis, and campaign optimization. - Familiarity with AI-powered features within platforms such as HubSpot and LinkedIn Campaign Manager. - Ability to build and refine effective AI prompts to produce high-quality, on-brand marketing outputs. - Experience using AI for copywriting, content iteration, and multivariate testing across email, social, and web. - Ability to use AI for audience segmentation, personalization, and targeting strategy. - Strong analytical skills and comfort owning performance metrics. - Ability to manage multiple campaigns and priorities in a fast-moving environment. - Domestic travel 3-5 times a year. Benefits - Comprehensive benefits, including health, dental, vision. - 401(k) with employer match. - Company-paid disability and life insurance. - Generous PTO and paid holidays. - Professional development support. - Early close Fridays year-round. Company Description Ragan Communications is the leading media brand for communicators, marketers, and HR professionals. For more than 50 years, we’ve delivered trusted industry content, conferences and events, awards programs, and professional development that help teams and leaders grow their impact. How to Apply We’re looking for a forward-thinking, data-driven growth marketer who embeds AI into campaign strategy and measurable performance. To demonstrate that, please include a brief cover letter explaining: - Describe why Ragan is the right fit for you and how you would apply AI in a strategic, authentic way to grow and engage our audience of communications, marketing and HR professionals. Only applications with a cover letter will be considered – this helps us identify candidates who take the time to fully read and engage with our job description.