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Building interactive technology
User Acquisition Manager
Location
United States
Posted
85 days ago
Salary
0
Seniority
Senior
Job Description
User Acquisition Manager
ARB Interactive
• Develop and execute comprehensive user acquisition strategies to achieve ambitious growth targets for our social casino games. • Manage and optimize multi-channel marketing campaigns, including but not limited to paid social (Facebook, Instagram, Snapchat, TikTok), search (Google Ads), Demand Side Platforms, Connected TV, and Radio/Podcasts. • Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling. • Collaborate closely with the marketing, product, and analytics teams to align user acquisition efforts with overall business objectives and product roadmaps. • Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment. • Stay up-to-date with the latest trends and best practices in user acquisition, digital marketing, and the social casino gaming industry. • Identify and evaluate new user acquisition channels and technologies to diversify our marketing mix and drive incremental growth. • Develop and execute A/B tests across ad creatives, landing pages, and targeting parameters to improve campaign performance. • Generate regular performance reports and present findings and recommendations to stakeholders.
Job Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3 years of hands-on experience managing and optimizing high-quality user acquisition campaigns, preferably within the mobile gaming or social casino industry.
- Demonstrable strong proficiency and proven success in managing and optimizing Google Search campaigns at scale.
- Deep understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, or Singular).
- Strong analytical and problem-solving skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic startup environment.
- Experience with other user acquisition channels (e.g., paid social, programmatic, affiliate) is a plus.
- Familiarity with the social casino gaming market and player behavior is a strong advantage.
Benefits
- Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.
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