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Pear Tree. logo
Pear Tree.

Hire smarter, hire globally — scale your business while saving up to 80% on local costs. www.pear-tree.com

Digital Growth and E-commerce Designer

Location

Philippines

Posted

91 days ago

Salary

₱97K - ₱98K / month

Seniority

Senior

EnglishWordPress

Job Description

Digital Growth and E-commerce Designer

Pear Tree.

• Develop and manage social media calendars for all brands using Metricool. • Plan content for brand awareness, consideration messaging, storytelling campaigns, and seasonal promotions. • Publish across Facebook, Instagram, LinkedIn, and YouTube with conversion-focused copy. • Analyse engagement metrics and optimise content strategies to maximise ROI. • Create and manage email campaigns across multiple brands using HubSpot. • Build automation for onboarding, abandoned cart recovery, product launches, and re-engagement campaigns. • Segment audiences by brand, region (NZ/AU), behaviour, and purchase history. • Optimise open rates, click-through rates, conversion rates, and revenue per subscriber. • Design visual assets for social media, websites, emails, paid advertising, and print collateral using Canva Pro and Adobe Creative Suite. • Enhance photography and generate AI imagery aligned with brand messaging. • Produce short promotional videos and reusable templates for consistent branding. • Prepare production-ready artwork for apparel and promotional items (DTF, heat press, embroidery, screen/UV printing). • Create mock-ups for approvals and refine artwork for sizing, colour, and placement accuracy. • Liaise with production teams to ensure high-quality outputs and minimise errors. • Maintain and optimise ecommerce sites, product listings, landing pages, and blog content. • Improve user experience, navigation, and conversion rates through A/B testing. • Monitor seasonal campaigns and performance across multiple markets. • Use AI tools (e.g., ChatGPT) for research, copywriting, ideation, and prompt generation. • Produce SEO/AEO optimised blogs, FAQs, and structured content tailored to target audiences. • Maintain internal AI prompt frameworks for efficiency and consistency. • Conduct keyword research by brand, market, and product niche. • Optimise meta titles, descriptions, internal linking, structured data, and FAQ schema. • Increase search visibility, featured snippets, voice-search traffic, and domain authority. • Plan, manage, and optimise Google Ads campaigns to improve ROAS and reduce CAC. • Track revenue attribution by channel and maintain spend within approved budgets. • Report monthly on traffic growth, conversions, paid revenue, CAC, repeat purchase rates, and customer lifetime value. • Provide actionable insights to optimise campaigns and maximise ROI.

Job Requirements

  • AI-driven marketing: ChatGPT or equivalent for research, copywriting, and ideation.
  • Graphic design: Canva Pro, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Ecommerce: WordPress & WooCommerce.
  • Social media management: Metricool or similar.
  • Paid advertising: Google Ads Manager.
  • Email marketing/CRM: HubSpot.
  • SEO/AEO principles and analytics tools (Google Analytics or equivalent).
  • Personal Attributes**
  • Commercially driven, analytical, and creative thinker.
  • Highly organised and able to manage multiple brands simultaneously.
  • Detail-oriented, proactive, and solution-focused.
  • Adaptable and eager to leverage emerging digital and AI technologies.

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