Pro Coffee Gear

Role Description We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales. You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building. What You'll Own: - Paid Media Ownership & Agency Leadership - Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram). - Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing. - Set clear goals, KPIs, and expectations for agencies. - Review performance, challenge assumptions, and approve strategy. - Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards. - You are not a passive agency manager — you own the outcome. - Transition from Agency-Led to In-House Execution - Assess what should remain agency-managed vs brought in-house. - Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution. - Personally execute and optimize campaigns where appropriate. - Define tooling, processes, and documentation required to scale in-house. - Hire or develop additional paid media support as needed. - Google Ads (Primary Revenue Channel) - Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education. - Partner with merchandising to prioritize SKUs, manage inventory constraints, and support launches, refurbished inventory, and clearance. - Ensure strong alignment between search intent, landing pages, and conversion tracking. - Meta Ads (Demand Creation + Retargeting) - Own Meta strategy across prospecting (education-driven, high-intent audiences), retargeting (site, CRM, engagement-based), and product launches and promotional bursts. - Direct creative strategy in partnership with internal creative teams. - Review and approve creative testing plans and results. - Ensure Meta is used to create demand, support high-AOV consideration cycles, and feed lifecycle marketing. - Channel Expansion & Experimentation - Own testing and expansion into additional paid channels: Reddit, LinkedIn (wholesale, restaurant operators), affiliate and partner marketing, and influencer whitelisting/paid creator ads. - Decide when experiments are agency-led vs in-house. - Define clear hypotheses, success metrics, and scale/kill decisions. - Measurement, Reporting & Forecasting - Own performance reporting across all paid channels and agencies. - Track and optimize toward blended MER, contribution margin, paid revenue vs plan, and lead revenue conversion (30/60/120 days). - Build clear weekly and monthly reporting for leadership. - Ensure attribution, tracking, and data integrity are solid and improving. - Cross-Functional Leadership - Partner closely with merchandising (inventory, pricing, promotions), lifecycle marketing (email/SMS, lead nurturing), creative (ads, landing pages, messaging), and sales/wholesale (lead quality, follow-up loops). - Translate company goals into actionable paid media strategy. - Represent paid media in planning, launches, and retrospectives. Qualifications - 5–8+ years in paid/performance marketing. - Deep experience with Google Ads and Meta Ads. - Proven experience managing and scaling agency relationships. - Strong analytical and financial mindset. - Comfortable owning revenue and efficiency metrics. Requirements - Experience bringing paid media in-house from agencies (bonus). - High-AOV ecommerce or B2B-adjacent experience (bonus). - Shopify-based ecommerce experience (bonus). - Experience in coffee, hospitality, or equipment-based businesses (bonus). Benefits - Flexible schedule with opportunities for growth. - Work remotely from the comfort of your own home. - Join a dynamic and passionate international team in the exciting world of coffee. How to Apply If you're ready to join our team and play a key role in shaping our talented workforce, please submit your resume in English (resumes in other languages will be immediately disqualified). We look forward to hearing from you! Pro Coffee Gear is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Role Description As our Head of Growth, you will own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention. You will be responsible for driving measurable growth and maximizing customer lifetime value while balancing efficiency and scale. This role requires a mix of strategic thinking, analytical rigor, and hands-on execution. Responsibilities: - Growth Strategy & Execution: - Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue. - Take ownership of customer acquisition channels, including paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO, affiliate marketing, influencer marketing), while also optimizing lifecycle marketing (email, SMS, push) for maximum performance. - Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS. - Data-Driven Optimization: - Analyze growth metrics, conduct A/B tests, and iterate on strategies based on performance data. - Work closely with sales and product teams to leverage customer insights and improve marketing effectiveness. - Continuously explore and test new channels, creative formats, and audience segments to unlock growth. - Team Leadership & Collaboration: - Lead/develop a growth team including specialists in paid media, retention, and analytics. - Partner with content, creative, and product teams to develop high-performing campaigns. - Work cross-functionally with product and engineering to optimize the customer journey and enhance retention. - Innovation & Trends: - Identify and implement automation and AI solutions to scale marketing efficiency. - Stay ahead of the curve on AI-driven marketing, emerging trends, and new tools in ecommerce growth. Qualifications - Bachelor's degree in Business Administration, Marketing, or a related field (preferred). - 5+ years in growth marketing, performance marketing, or ecommerce marketing. - Strong expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), and digital marketing (SEO, affiliate marketing, influencer marketing). - Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling. - Hands-on, scrappy, and willing to execute while also thinking strategically. - Leadership experience has led a team before. - Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates). - Experience with modern marketing tools, AI, and automation. Benefits - Opportunity for growth and advancement within a rapidly expanding company. - A dynamic and collaborative work environment with passionate team members. - Remote job with flexible hours, allowing for a healthy work-life balance. - Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.

Role Description We are seeking a skilled Shopify Developer to join our growing team and help enhance our e-commerce platform. The ideal candidate will have extensive experience with Shopify development, theme customization, and app integration to create seamless shopping experiences for our customers. - Develop and maintain custom Shopify themes and templates that align with our brand identity - Build custom functionalities and features using Shopify Liquid, HTML, CSS, and JavaScript - Integrate third-party applications and APIs to enhance store functionality - Optimize website performance for speed, mobile responsiveness, and SEO - Collaborate with design and marketing teams to implement new features and improve user experience - Troubleshoot and resolve technical issues across the Shopify platform - Manage product catalogs, inventory systems, and checkout processes - Implement tracking and analytics tools to monitor site performance - Ensure website security and compliance with e-commerce best practices - Stay updated with Shopify platform updates and new features Qualifications - 3+ years of experience in Shopify development and customization - Proficiency in Shopify Liquid templating language - Strong knowledge of HTML5, CSS3, JavaScript, and responsive design principles - Experience with Shopify APIs (REST Admin API, Storefront API, GraphQL) - Familiarity with version control systems (Git) - Understanding of e-commerce best practices and conversion optimization - Experience with Shopify app development and third-party integrations - Knowledge of web performance optimization techniques Desired Skills - Experience with Shopify Plus for enterprise-level solutions - Familiarity with modern JavaScript frameworks (React, Vue.js) - Knowledge of SEO best practices and implementation - Experience with payment gateway integrations - Understanding of inventory management and fulfillment systems - Shopify Partner certification or similar credentials - Experience in the coffee/specialty retail industry Technical Requirements - Portfolio demonstrating custom Shopify theme development - Experience with Shopify CLI and development tools - Knowledge of cross-browser compatibility and testing - Understanding of accessibility standards (WCAG) - Experience with A/B testing and conversion rate optimization Benefits - Flexible schedule with opportunities for growth - Work remotely from the comfort of your own home - Join a dynamic and passionate international team in the exciting world of coffee - Competitive salary commensurate with experience - Professional development opportunities and continued learning

Role Description We are seeking a creative Community Manager to join our marketing team. The ideal candidate will be skilled in content creation, video editing, and social media management, with the ability to build and engage our coffee community across multiple platforms. - Create and edit Instagram Reels, TikTok videos, and short-form video content - Edit photos and maintain consistent visual style across all social media platforms - Manage Pro Coffee Gear's social media presence and engage with our community - Serve as liaison with our Meta advertising agency for campaign coordination - Develop content calendars and execute social media strategies - Monitor performance metrics and optimize content based on analytics Qualifications - 3+ years experience in social media management and content creation - Advanced video editing skills (Adobe Premiere, Final Cut Pro, CapCut, or similar) - Strong photo editing abilities (Photoshop, Lightroom, Canva) - Experience with social media management tools and Meta Business Suite - Excellent English communication skills - Portfolio showcasing video editing and photography work - Must align with US Central Time business hours Benefits - Competitive salary - Remote work with flexible hours - Professional development opportunities - Career growth within a rapidly expanding company - Goal-oriented work culture with autonomy Company Description Pro Coffee Gear is a rapidly growing e-commerce company specializing in espresso machines and related parts. Our passion for coffee drives us to provide top-tier products and exceptional customer service to coffee enthusiasts worldwide. As a dynamic and diverse team, we value collaboration, creativity, and continuous improvement, and we're committed to fostering a positive and inclusive work environment where everyone can thrive.

Role Description We're looking for an experienced and analytical SEO Specialist to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gear's visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset. Responsibilities - SEO Strategy & Execution - Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions. - Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories. - Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements. - Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation. - Link Building & Off-Page SEO - Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords. - Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks. - Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks. - Track and report on backlink profile health and link acquisition performance. - Content Optimization & Collaboration - Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages. - Define and oversee a scalable content roadmap driven by search demand and business priorities. - Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement. - Performance Analysis & Growth - Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush. - Regularly audit the website and prioritize fixes based on impact. - Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies. Qualifications - 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment. - Proven success with building and executing link acquisition strategies. - Deep understanding of technical SEO, content strategy, on-page and off-page optimization. - Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush). - Strong analytical skills and experience using data to inform decisions. - Experience collaborating with cross-functional teams (content, dev, UX, marketing). - Familiarity with Shopify or similar e-commerce platforms is a plus. - Excellent written and verbal communication skills in English. Benefits - Opportunity to make a direct impact on a growing global e-commerce brand. - Remote role with flexible hours and a collaborative international team. - Goal-driven culture with autonomy, creativity, and growth opportunities. - Work with passionate coffee experts and marketers in a niche you'll love.

Role Description Pro Coffee Gear, a rapidly expanding e-commerce company specializing in coffee equipment, is seeking a knowledgeable Coffee Equipment Advisor with strong customer service skills to join our team. This remote role combines technical coffee expertise with client relationship management to deliver exceptional service to our customers. - Coffee Equipment Consulting: Provide expert advice to customers about coffee equipment selection, setup, and troubleshooting based on their specific needs and preferences. - Technical Support: Assist clients with technical questions about their equipment, helping resolve issues through clear communication and deep product knowledge. - Customer Relationship Management: Maintain ongoing relationships with clients, providing consultative support via email, text, and other channels throughout their coffee journey. - Sales Support: Guide customers through the purchasing process, creating quotes and invoices through Shopify, QuickBooks, and other platforms. - Post-Purchase Support: Coordinate professional equipment installation, manage aftersales inquiries, and help clients source accessories, parts, and consumables. - Shipping & Returns: Oversee logistics related to equipment delivery, handle damage claims, and process returns when necessary. - Process Improvement: Identify opportunities to enhance customer experience and operational efficiency based on client interactions. Qualifications - Coffee Expertise: Demonstrated knowledge of specialty coffee equipment, brewing methods, and industry trends. Barista experience or café advisory role highly valued. - Customer Service Excellence: Proven track record in customer-facing roles with outstanding communication skills and service orientation. - Technical Aptitude: Ability to understand, explain, and troubleshoot coffee equipment specifications and functionality. - Problem-Solving Skills: Resourceful approach to resolving customer issues and finding solutions to complex scenarios. - Digital Proficiency: Comfort with e-commerce platforms, especially Shopify and QuickBooks. - Self-Management: Ability to work independently, prioritize tasks, and manage client relationships in a remote environment. Requirements - Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified. Benefits - At Pro Coffee Gear, we believe in the strength of diversity and equal opportunities for all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Company Description If you're passionate about coffee equipment, helping others craft the perfect cup, and providing exceptional customer service, join our team and help us empower the craft of professional coffee. Apply now!

Role Description We are seeking a Marketplace Specialist to oversee our presence on Amazon and eBay platforms. The role involves managing product listings, analyzing sales performance, and implementing effective marketing strategies to drive sales and increase visibility. This role is Amazon management-focused. However, experience with eBay, inventory management, and Shopify integrations is highly desirable. - Manage and optimize product listings on Amazon and eBay to enhance visibility and sales. - Develop and implement marketing strategies, including sponsored ads and promotions, to drive traffic and conversions. - Handle customer inquiries, feedback, and reviews to ensure a positive shopping experience. - Collaborate with internal teams to streamline operations and improve overall performance. - Stay informed about platform policies, best practices, and industry regulations to ensure compliance. - Build relationships with suppliers, partners, and service providers to enhance product offerings. - Optimize processes and workflows to increase efficiency and achieve business objectives. Qualifications - Proven experience in e-commerce, preferably managing Amazon and eBay marketplaces. - Strong analytical skills and the ability to interpret data to drive informed decisions. - Excellent communication and customer service skills. - Knowledge of e-commerce platforms and marketplace best practices. - Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. - Understanding supply chain management and inventory operations is a plus. Benefits - Competitive salary and benefits package. - Opportunities for professional growth and development. - Collaborative and supportive work environment. - Potential for remote work flexibility and work-life balance.

Role Description We seek a highly motivated and experienced E-commerce Merchandising Store Manager to join our team. The ideal candidate will have experience in Content Writing. We are looking for someone with strong technical skills, particularly experience creating Amazon listings and using feed management tools. We need someone with great attention to detail. This is a full-time position that requires a candidate who is highly organized, analytical, and has excellent communication skills. - You will be responsible for creating listings on Amazon and other e-commerce platforms. - You will be responsible for sourcing and editing photos. - You will be taking care of writing, and we need someone with experience in SEO and great attention to detail. Qualifications - E-commerce management & merchandising experience are mandatory for this role. - Expertise in feed management tools. - Experience creating listings. - Sourcing + content photos. - Experience in Amazon is mandatory. - Experience in Shopify is a nice to have. - Nice to have SEO expertise. - Ability to work independently and as part of a team. - Great attitude towards work, like goes and gets it done kind of a person. Benefits - Flexible schedule with opportunities for growth. - Work remotely from the comfort of your own home. - Join a dynamic and passionate international team in the exciting world of coffee. Company Description Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.

Role Description We are seeking an experienced and proactive Customer Success to lead and evolve our global customer experience function. This strategic role is essential to driving satisfaction, loyalty, and operational excellence throughout the customer journey. Key Responsibilities - Customer Success Leadership - Own the end-to-end customer experience and define scalable customer success strategies to support growth. - Establish and track KPIs, processes, and team goals aligned with business objectives. - Build, manage, and mentor a high-performing customer success team, including support, aftersales, and service coordination. - Sales Enablement & Channel Coordination - Enable the consultative sales process through client communications across email, SMS, and social platforms. - Oversee accurate and timely quote and invoice creation using Shopify, QuickBooks, and other tools. - Support third-party and social commerce sales channels in coordination with marketing and sales teams. - Post-Sales Operations & Aftersales Support - Manage client onboarding and equipment setup, coordinating installations with technical service partners. - Respond to customer inquiries regarding product use, service needs, and ongoing support. - Facilitate additional orders of accessories, filters, or parts, including sourcing specialty items not listed online. - Shipping, Damage, and Returns Management - Lead customer communications related to logistics, damages, and return claims. - Work with logistics teams to ensure fast, clear resolutions and optimize related processes. - Process Improvement - Monitor recurring operational pain points and identify opportunities for automation or process streamlining. - Collaborate cross-functionally to implement improvements that enhance internal efficiency and client experience. Qualifications - Minimum 5 years of experience in a client-facing operations or customer success role, with at least 2 years in a leadership capacity. - Background in e-commerce operations; Shopify and QuickBooks experience strongly preferred. - Outstanding written and verbal communication skills. - Strong analytical and problem-solving skills with attention to detail. - Familiarity with professional coffee equipment or the specialty coffee industry is a significant advantage. Benefits - A remote-first, globally distributed team and flexible work environment. - The opportunity to lead a high-impact function within a fast-growing brand. - A collaborative, passionate culture driven by innovation and a love for coffee. Important All applicants must submit their CV in English. Submissions in other languages will not be considered.

Role Description We are seeking an experienced and strategic Controller to join our leadership team. The ideal candidate will have extensive experience in financial management, reporting, and analysis, with the ability to drive financial strategy and provide executive-level insights to support business growth and decision-making. Responsibilities - Financial Management & Reporting - Oversee all aspects of financial operations including Accounts Payable (AP), Accounts Receivable (AR), and Payroll management - Lead monthly, quarterly, and annual financial close processes with accuracy and timeliness - Prepare and present comprehensive financial statements, management reports, and board-level presentations - Develop and maintain robust financial controls, policies, and procedures to ensure compliance and accuracy - Strategic Analysis & Planning - Provide strategic financial analysis and recommendations to executive leadership - Lead annual budgeting and forecasting processes, including variance analysis and performance metrics - Develop sophisticated financial models and pro forma analyses for business initiatives, product launches, and strategic investments - Conduct profitability analysis by product line, customer segment, and business unit - Systems Integration & Process Optimization - Ensure seamless integration of inventory management, e-commerce platforms, and payment systems with the general ledger - Lead ERP system optimization and financial system implementations - Drive process improvement initiatives to enhance efficiency, accuracy, and scalability - Establish and maintain key performance indicators (KPIs) and financial dashboards - Compliance & Risk Management - Manage relationships with external auditors, tax professionals, and regulatory bodies - Ensure compliance with US GAAP, tax regulations, and reporting requirements - Oversee internal controls and SOX compliance (if applicable) - Identify and mitigate financial risks across the organization - Team Leadership & Development - Lead and mentor finance team members, fostering professional growth and development - Collaborate cross-functionally with operations, sales, marketing, and executive teams - Provide financial training and support to non-finance departments Qualifications - Bachelor's degree in Accounting, Finance, or related field required - CPA certification strongly preferred - Master's degree in Accounting, Finance, or MBA preferred Requirements - Minimum 7-10 years of progressive accounting and finance experience - At least 3-5 years in a Controller or senior financial management role - Experience in e-commerce, retail, or inventory-based businesses strongly preferred - Public accounting experience with Big 4 or mid-tier firms is a plus - Advanced expertise in Excel, Google Sheets, and financial modeling - Proficiency with ERP systems (NetSuite, QuickBooks Enterprise, SAP, etc.) - Experience with e-commerce platforms and inventory management systems - Strong understanding of business intelligence and reporting tools - Deep understanding of US GAAP and IFRS accounting principles - Comprehensive knowledge of US tax system, regulations, and reporting deadlines - Proven track record of successful month-end and year-end close processes - Strong analytical and problem-solving abilities with attention to detail - Experience in process improvement and change management - Excellent communication and presentation skills for executive-level reporting Benefits - Opportunities for career growth and advancement within a rapidly expanding company - Remote work with flexible hours, allowing for healthy work-life balance - Goal-oriented work culture providing autonomy and opportunities for personal and professional development