This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities - Campaign Strategy & Execution: - Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. - Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. - Create, test, and refine ad creatives, audiences, and messaging for peak performance. - Collaborate with content, creative, and marketing teams to ensure message consistency. - Optimization & Growth: - Monitor campaign performance daily to identify improvement opportunities. - Conduct A/B testing on creatives, audiences, and landing pages. - Optimize bids, budgets, and targeting to maximize ROI and efficiency. - Stay updated on platform changes and best practices to maintain competitive advantage. - Analytics & Reporting: - Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. - Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. - Prepare and present performance reports with actionable insights and recommendations. - Use data-driven findings to refine overall paid media strategy. - Collaboration & Strategy Alignment: - Work closely with marketing and sales teams to align paid campaigns with business objectives. - Contribute to broader marketing strategies that integrate paid, organic, and content channels. - Support the creative process by providing data-backed feedback on ad messaging and visuals. Qualifications - 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). - Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. - Solid understanding of PPC, attribution models, and conversion tracking. - Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. - Excellent communication, time management, and project coordination skills. Ideal Experience & Skills - Experience in both Lead Generation and E-commerce campaign strategies. - Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). - Understanding of funnel marketing and audience segmentation. - Google Ads and Meta Ads certifications. - Experience managing multiple ad accounts or client portfolios. Key Metrics for Success (KPIs) - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Sales Volume Growth - Budget Utilization Efficiency Interview Process - Application Review – Evaluation of experience and alignment with requirements. - Initial Interview – Discussion of background, paid media experience, and fit. - Technical Interview – Campaign review and strategy-based discussion. - Final Interview – Deep dive with leadership to assess alignment and potential.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As the SEM Manager, you will play a critical role in managing and optimizing our clients' PPC and SEO strategies. This position requires a deep understanding of PPC and SEO best practices, strong communication skills, and the ability to manage a team both in the US and offshore. You will work closely with the Agency Manager and other digital marketing specialists to ensure our clients receive a seamless experience across marketing channels. This role is client-facing and demands an individual who can articulate PPC, SEO, and SEM strategies in an easy-to-understand manner. What You'll Do - PPC Campaign Management: Execute and optimize multiple Google Ad campaigns and accounts simultaneously. - Own SEO performance Strategy: - Assess underperforming SEO programs, identify root-cause issues, and implement prioritized fixes. - Show measurable improvement in rankings, organic traffic, and lead quality. - Define optimization framework and accountability: - Adapt a documented, repeatable SEO process including baseline audits and clear success metrics. - Continuously adjust SEO strategies based on data, competitive movement, and client performance. - Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns. - Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization. - Client Interaction: Serve as a client-facing expert, discussing SEO and PPC strategies clearly. - Team Management: Oversee a team of US and offshore staff, ensuring effective collaboration and productivity. - Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports. - GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies. - Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients. - In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations. Qualifications - Bachelor's degree in Marketing, Business Administration, or a related field. - 3+ years of experience in PPC and SEO management, preferably within a marketing agency. - Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs. - Advanced understanding of local search and Google Business Profile claiming and optimization. - Strong interpersonal skills with the ability to build rapport and trust with clients. - Proven track record of developing and implementing successful SEO and PPC strategies. - Excellent verbal and written communication skills. - Ability to multitask, prioritize tasks, and manage time effectively. - Experience managing a team of diverse skill sets both in the US and offshore. Travel None, this is a remote position. Benefits - Competitive salary - Great benefits package (Retirement savings plan, health, vision, dental, PTO, Paid Holidays…) - Outstanding collaborative work environment

• You set the strategy and drive execution across paid, lifecycle, and content. • You’ll design the journey, ensuring lead routing and MQL quality are seamless from the moment someone raises their hand. • You’ll manage the 'brain' of our operation—segmentation, lead scoring, and behavioral automation. • You’ll live in the data (CAC, ROAS, CPL) and run a rigorous CRO program. • Success looks like: Higher Quality, Not Just Higher Volume; Sales Alignment; A Compound Interest Machine.

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative • Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio • Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation • Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats • Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management • Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance • Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels • Scale creator and partner channel performance across affiliate and influencer programs • Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel • Oversee agencies, media partners, and internal teams with clear operating cadence