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Experian

We're unlocking the power of data to help create a better tomorrow.

Senior Marketing Segmentation Analyst

MarketingMarketingFull TimeRemoteSeniorTeam 10,001+Since 1996H1B SponsorCompany SiteLinkedIn

Location

Costa Rica

Posted

99 days ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Senior Marketing Segmentation Analyst

Experian

• Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals • Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication • Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights and dashboards • Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics • Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies • Conduct ongoing segment health checks and optimize based on engagement and revenue impact • Improve contact quality and data integrity, including job title normalization in partnership with the Global Marketing Automation team • Collaborate cross-functionally with Marketing, Sales Excellence, Demand Gen, ABM, Analytics and Operations teams • Support high-priority list builds and strategic targeting initiatives

Job Requirements

  • 4+ years in B2B marketing, segmentation, or marketing operations
  • Hands-on experience with a CRM (preferably Salesforce) and a MAP (Preferably Eloqua)
  • Detail-oriented with a strong focus on data integrity
  • Ability to manage multiple stakeholders and shifting priorities
  • Strong presentation and communication skills
  • Exposure to AI-enabled marketing tools or predictive analytics (preferred)
  • Experience leading data normalization or governance initiatives (preferred)

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
  • Diversity and inclusion programs
  • Employee recognition programs
  • Volunteering opportunities

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