• Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning. • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting. • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance. • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels. • Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations. • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR. • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments. • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data. • Lead the development of compelling video scripts that drive performance and meet compliance standards. • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.

• Create strategic copy for digital marketing campaigns, aligned with specific goals such as lead generation, conversion, and engagement. • Write content for landing pages, emails, ads, and scripts with attention to the user journey, brand voice, and copywriting best practices. • Adapt messaging for each channel (Facebook, Instagram, LinkedIn, Google Ads, etc.), respecting their particularities and formats. • Contribute creative ideas and innovative approaches for seasonal campaigns, product launches, and digital activations. • Support the content team in developing nurture flows and automation with a focus on conversion. • Participate in campaign performance analysis, interpreting results with the planning team to propose communication improvements. • Collaborate with design, media, and strategy teams to ensure consistency and alignment between copy, visuals, and campaign objectives. • Attend briefing and alignment meetings, offering suggestions and creative solutions based on client needs and communication challenges.

• Produce copy across digital and print channels, including ads, emails, landing pages, websites, and campaign assets, under the guidance of senior team members. • Write for multiple agency clients, adapting voice, tone, and messaging to align with established brand guidelines and target audiences. • Apply provided messaging frameworks, brand voice standards, and creative direction consistently across assignments. • Manage assigned tasks and deliverables according to established timelines, workflows, and project priorities. • Revise and refine copy based on feedback from creative leadership, stakeholders, and performance insights. • Ensure copy meets quality, accuracy, compliance, and brand standards prior to delivery. • Maintain version control and supporting documentation for assigned projects and revisions. • Support creative testing efforts by drafting copy variants and alternative messaging approaches. • Use AI tools responsibly to support ideation, drafting, and versioning while maintaining quality and editorial standards.

• Develop social content for healthcare clients and key audiences— healthcare professionals (80%) and patients (20%) • Gain general medical knowledge in therapeutic areas and understanding of audiences (eg, physicians, patients, sales reps) • Support internal creative copywriting initiatives • Write content that is on-strategy and in language that's compelling and differentiating; performs basic proofing of content, paying attention to the relationship with art and copy • Learn to annotation, reference and apply AMA style across creative projects • Support senior writers on assigned projects to develop and refine creative ideas • Learn the fundamentals of healthcare marketing: how an agency operates, the dynamics of the copywriter-art director partnerships, • FDA standards, and ways of translating clinical data into promotional messages