Liaison

• Produce copy across digital and print channels, including ads, emails, landing pages, websites, and campaign assets, under the guidance of senior team members. • Write for multiple agency clients, adapting voice, tone, and messaging to align with established brand guidelines and target audiences. • Apply provided messaging frameworks, brand voice standards, and creative direction consistently across assignments. • Manage assigned tasks and deliverables according to established timelines, workflows, and project priorities. • Revise and refine copy based on feedback from creative leadership, stakeholders, and performance insights. • Ensure copy meets quality, accuracy, compliance, and brand standards prior to delivery. • Maintain version control and supporting documentation for assigned projects and revisions. • Support creative testing efforts by drafting copy variants and alternative messaging approaches. • Use AI tools responsibly to support ideation, drafting, and versioning while maintaining quality and editorial standards.

• Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction. • Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights. • Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows. • Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices. • Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency. • Identify opportunities for creative testing and collaborate on test design, execution, and performance review. • Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output.

• Design digital-first creative assets, including web and landing page layouts, display and social ads, and short-form motion or video content. • Produce print, email, and other traditional marketing assets as needed, ensuring visual consistency across channels. • Translate creative strategy, messaging, and concepts into effective visual executions in partnership with copywriters and strategists. • Develop visual layouts and design systems that support usability, accessibility, and conversion best practices. • Execute creative across multiple agency clients, adapting visual style to align with institutional brand guidelines. • Create and edit short-form motion and video assets, including ad variations and simple animated sequences optimized for digital platforms. • Manage assigned design tasks and deliverables according to established timelines, workflows, and project priorities. • Prepare and package final files for deployment across web, paid media, email, and print environments. • Support creative testing efforts by producing visual and motion-based variants for performance optimization. • Ensure all assets meet quality, accuracy, accessibility, and platform-specific specifications. • Maintain organized files, version control, and supporting documentation. • Leverage design, motion, and AI-assisted tools to improve efficiency, asset versioning, and creative iteration.