• Develop social content for healthcare clients and key audiences— healthcare professionals (80%) and patients (20%) • Gain general medical knowledge in therapeutic areas and understanding of audiences (eg, physicians, patients, sales reps) • Support internal creative copywriting initiatives • Write content that is on-strategy and in language that's compelling and differentiating; performs basic proofing of content, paying attention to the relationship with art and copy • Learn to annotation, reference and apply AMA style across creative projects • Support senior writers on assigned projects to develop and refine creative ideas • Learn the fundamentals of healthcare marketing: how an agency operates, the dynamics of the copywriter-art director partnerships, • FDA standards, and ways of translating clinical data into promotional messages

• Draft and polish marketing copy across website, landing pages, social channels, email newsletters, and sales collateral. • Define and maintain mpathic’s brand voice and ensure consistency across all customer touchpoints. • Write and edit blog posts, case studies, FAQs, product messaging, and other long-form content. • Translate research and insights from our science team into clear, compelling, audience-relevant narratives. • Develop messaging that supports thought leadership topics and timely moments in the AI safety and responsible tech ecosystem. • Partner with design to support the creation of visual storytelling assets (graphics, slides, event materials, one-pagers). • Create content and strategy for email and social campaigns, ensuring narrative cohesion across channels. • Collaborate with Product and Sales to ensure messaging is accurate, ICP-relevant, and aligned to business goals. • Support positioning and messaging work across key initiatives including product launches, customer stories, and strategic partnerships. • Help build and evolve brand materials (messaging frameworks, value props, narrative docs, tone guidelines). • Build and manage a content calendar aligned to product milestones, PR, industry news, and thought leadership opportunities. • Use performance insights and feedback loops to refine messaging over time. • Leverage AI tools thoughtfully to increase content velocity and efficiency while maintaining a high quality bar.

• Writing original long- and short-form content including blog articles, website copy, landing pages, and marketing materials • Translating complex ideas into clear, engaging, and audience-friendly writing • Researching client industries, products, services, and target audiences • Ensuring all content meets the Five Cs standard: Clarity, Consistency, Cohesion, Conviction, and Correctness, with attention to EEAT principles • Applying basic SEO best practices to support search visibility and performance • Revising copy based on feedback from editors, strategists, and clients • Maintaining consistency in brand voice, tone, and messaging across deliverables • Managing assignments and deadlines responsibly in a fast-paced environment • Fact-checking content to ensure accuracy and credibility**

• Research, create and revise high-quality content according to specified deadlines. • Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals. • Adhere to highly specific client checklists for style, structure and organization. • Follow specific processes for formatting, SEO optimization, sourcing and content submission. • Virtually attend project, client and team meetings. • Track weekly writing and editing production work using our in-house project management system.