• Draft and polish marketing copy across website, landing pages, social channels, email newsletters, and sales collateral. • Define and maintain mpathic’s brand voice and ensure consistency across all customer touchpoints. • Write and edit blog posts, case studies, FAQs, product messaging, and other long-form content. • Translate research and insights from our science team into clear, compelling, audience-relevant narratives. • Develop messaging that supports thought leadership topics and timely moments in the AI safety and responsible tech ecosystem. • Partner with design to support the creation of visual storytelling assets (graphics, slides, event materials, one-pagers). • Create content and strategy for email and social campaigns, ensuring narrative cohesion across channels. • Collaborate with Product and Sales to ensure messaging is accurate, ICP-relevant, and aligned to business goals. • Support positioning and messaging work across key initiatives including product launches, customer stories, and strategic partnerships. • Help build and evolve brand materials (messaging frameworks, value props, narrative docs, tone guidelines). • Build and manage a content calendar aligned to product milestones, PR, industry news, and thought leadership opportunities. • Use performance insights and feedback loops to refine messaging over time. • Leverage AI tools thoughtfully to increase content velocity and efficiency while maintaining a high quality bar.

• Writing original long- and short-form content including blog articles, website copy, landing pages, and marketing materials • Translating complex ideas into clear, engaging, and audience-friendly writing • Researching client industries, products, services, and target audiences • Ensuring all content meets the Five Cs standard: Clarity, Consistency, Cohesion, Conviction, and Correctness, with attention to EEAT principles • Applying basic SEO best practices to support search visibility and performance • Revising copy based on feedback from editors, strategists, and clients • Maintaining consistency in brand voice, tone, and messaging across deliverables • Managing assignments and deadlines responsibly in a fast-paced environment • Fact-checking content to ensure accuracy and credibility**

• Research, create and revise high-quality content according to specified deadlines. • Work with Project Managers and Content Marketing Strategists to meet our clients’ expectations and goals. • Adhere to highly specific client checklists for style, structure and organization. • Follow specific processes for formatting, SEO optimization, sourcing and content submission. • Virtually attend project, client and team meetings. • Track weekly writing and editing production work using our in-house project management system.

• Help set new standards in direct response copywriting • Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint. • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met. • Track all project statuses and proactively hold team members accountable for deliverables and expectations. • Create an environment of continuous feedback and access to up-to-date reporting. • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency. • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards. • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice. • Lead effective, results-focused creative calls that drive action and clarity. • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests. • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.