• Lead growth initiatives in the US market, identifying the most effective channels to reach and acquire diaspora users. • Develop relationships with diaspora communities, student groups, associations, local businesses, and ecosystem partners that can drive product adoption. • Design and execute US-specific growth initiatives tailored to regional behaviour, trust patterns, and financial needs. • Build and scale acquisition channels across partnerships, referrals, community programs, and targeted digital marketing. • Gather direct feedback from users and partners to inform product improvements and market strategy. • Work closely with the global growth, product, and operations teams to align local initiatives with company-wide priorities.

🚀 About Awesomic We are a web app that matches businesses from around the world with the best-fit talents using an AI-driven algorithm. Since our founding in 2020, we’ve completed 14,000+ tasks for 4,000+ clients, including Reface, Lift99, SilviaTerra, Y Combinator startups, and various VC funds. Now Hiring: AI-Native Growth Marketer to join our core team, own our performance marketing engine, and drive enterprise lead generation — powered by AI from day one. Location: Latin America, Europe; must be able to cover 9:00-18:00 PST. 🧑‍💻 What You'll Do: - Own end-to-end performance marketing campaigns — set up, test, and iterate using AI-powered workflows (Claude Code or equivalent tooling) - Drive enterprise lead generation as your north star metric — quality pipeline over vanity numbers - Test hypotheses independently, track experiments rigorously, and bring clear metrics to every decision - Do product marketing — translate Awesomic's positioning into sharp ad creative and messaging that converts - Build automated marketing workflows using APIs (Meta Ads, Google Ads, LinkedIn, etc.) without waiting for engineering support 🧑‍🚀 About You: - You think of AI agents as teammates, not novelties — you have a working stack of AI tools you use every day - Proven experience running performance marketing campaigns end-to-end (not just managing agencies) - Comfortable forming and testing growth hypotheses independently — you bring data, not just ideas - Strong understanding of B2B / enterprise buyer journeys - Fluent in English and thrive in a fast-paced, high-ownership environment ✨ Nice-to-Have Skills: - Hands-on experience with Claude Code, MCP servers, or ad platform API integrations - Background in B2B SaaS, marketplaces, or design/dev services - Built your own mini-automations or tools (no-code, low-code, or otherwise) - Experience with account-based marketing (ABM) for enterprise targets 💎 What's on us: - You'll join the coolest community of goal-driven people who love what they do and are ready to change the game with innovative decisions - You'll work closely with Roman Sevast and Stacy Pavlyshyna, Founders of Awesomic, YC alumni, and Forbes 30 Under 30 honorees - Unlimited prospects to grow as a marketing professional in the AI era - Mental health support program, work laptop (MacBook), unlimited vacation days, coverage for courses and learning activities and health insurance. We're excited to meet our new AI-Native Growth Marketer soon! 😎

• Develop and execute product growth initiatives that increase adoption, engagement, and market penetration. • Collaborate with product and engineering teams to identify growth levers across product features, pricing, and user experience. • Use data-driven insights to optimize product performance, customer acquisition, and retention strategies. • Lead strategic initiatives to expand the company’s presence across the North American market. • Identify new revenue streams, partnership opportunities, and high-potential market segments. • Drive go-to-market strategies that accelerate business growth and strengthen brand positioning. • Design and implement scalable growth strategies aligned with long-term organizational goals. • Evaluate market trends, competitor activities, and emerging opportunities to inform growth plans. • Develop structured frameworks for sustainable business growth strategies across product lines and services. • Own regional growth metrics including revenue expansion, profitability improvement, and market share. • Identify opportunities to optimize pricing, monetization models, and sales effectiveness. • Ensure that growth initiatives are financially viable and aligned with profitability goals. • Lead long-term strategic planning initiatives focused on expansion, innovation, and business scaling. • Translate high-level vision into actionable growth roadmaps with measurable KPIs. • Partner with executive leadership to align growth priorities with broader company strategy. • Collaborate closely with marketing, sales, product, analytics, and operations teams to execute growth initiatives. • Foster a culture of experimentation, data-driven decision making, and continuous improvement. • Mentor and guide teams on growth frameworks, performance metrics, and strategic execution.

Title: Growth & Marketing Manager - UK / China Location: United Kingdom, Remote Department: Remittance Employment Type Full time Location Type Remote Department Growth Job Description: LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. The Role We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom. This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth. The role will involve significant travel to event across the UK, representing Lemfi at Chinese community events, signing up new users, arranging sponsorship opportunities and networking with Chinese communities across the country. Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve. You will work closely with our Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale. How You’ll Contribute Travel across the country - Travelling across the UK, you will attend events, expos, and community meetings representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups - You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events. - You'll spend 3–5 days in a new UK city every 1-2 weeks to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities. A once in a lifetime opportunity to see the whole country! Growth & User Acquisition - Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK. - Own growth targets for assigned markets, consistently driving results across online and offline channels. - Optimise campaigns using data and insights to improve performance against acquisition KPIs. Community Engagement - Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi. - Organise and participate in local events, meetups, and forums to educate users about LemFi’s services. - Build and maintain strong relationships with community leaders and grassroots partners. Partnership Development - Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth. - Ensure partnerships deliver mutual value and measurable outcomes. Market Research & Insights - Conduct ongoing market research to understand user needs, behaviours, and preferences. - Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning. - Serve as a strong internal advocate for the user, representing community perspectives in decision-making. Brand Advocacy - Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice. - Promote LemFi through clear, persuasive communication across multiple channels. Who You Are - Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win. - Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs. - Data-Driven: You use insights and analysis to guide decisions and optimise performance. - Biased to Action: You think critically, move quickly, and work independently in ambiguous environments. - Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities. - Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners. - Flexible & Committed: You are willing to travel and work occasional weekends to support market growth. What You’ll Bring - Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing. - Growth Mindset: Proven ability to work against targets and deliver measurable results. - Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly. - Community Expertise: Deep understanding of the Chinese community in the United Kingdom. - Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders. - Independent Operator: Self-motivated, proactive, and effective in a remote working environment. The Interview Process - Initial TA Screening (30 minutes) - Technical Interview with Hiring Manager - Case Study - Final Interview Location: UK (remote) Reporting Line: Head of Growth, South East Asia Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. Our Values: How We Win - Sharp Customer Focus We cut through the noise and prioritize ruthlessly based on what drives real value. - Lead with Data We trade instinct for insight. We test, analyze, and own the outcomes. - Ownership We take responsibility for global outcomes, not just local wins. - Grit We navigate ambiguity with resilience and keep pushing until the customer feels the impact. You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play. Diversity & Inclusion at LemFi To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume. Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.