• Drive growth strategy and execution for Tava Health’s B2B and B2C go-to-market motions. • Lead demand generation campaigns targeting therapists and psychiatric providers in individual and small-group practices. • Build multi-channel acquisition funnels, optimizing for KPIs such as CPL, CAC, and LTV. • Design campaigns to attract licensed therapists and psychiatric providers to join the Tava provider network. • Drive awareness and inbound demand from employers, health insurers, Employee Assistance Programs, and other enterprise partners. • Support Sales with ABM strategies and nurture programs. • Own strategy and execution across paid search, paid social, connected TV (CTV), programmatic, affiliate/partnership marketing, and other B2C acquisition channels. • Manage full-funnel acquisition and conversion optimization, and maintain a rigorous analytical framework for CAC/LTV-based channel investment decisions. • Lead and develop the growth marketing team. • Manage the growth marketing budget and agency/vendor relationships. Own growth KPIs, and conduct regular, actionable business reviews with key stakeholders. • Foster a culture of rapid, but disciplined experimentation: design tests, analyze results, and scale what works.

NuvoAir Medical is a technology-enabled pulmonary care organization that powers the Dresden Family Clinic, focused on improving outcomes for patients with chronic respiratory diseases such as COPD, asthma, sleep apnea, and other complex pulmonary conditions. Our relationship-based model combines remote patient monitoring and proactive clinical engagement to keep patients healthier and out of the hospital. Complex conditions like COPD are incredibly challenging to manage. People who are already struggling with isolation and the burden of these conditions become increasingly frustrated and disengaged, eventually falling through the cracks and landing in the ER. This cycle perpetuates poor health outcomes and excessive medical costs. At NuvoAir, we believe people deserve a better healthcare experience. Our team embraces the challenges that others can’t or won’t - by integrating our clinical team with technology, NuvoAir creates a highly empathetic and personalized experience for each patient. Living our Company Values Patient obsessed: Every decision is made with our main focus in mind - improving the lives of patients Act like an owner: Ownership means we speak up, share ideas, give feedback, and are all accountable for growth. Focus on what matters: Creating meaningful solutions to challenging healthcare problems requires simplicity, clarity, and using our unique leverage Build to learn: Failing courageously is a virtue that drives learning and stems from an innovative spirit Practice confident humility: We aim to hold ourselves to the highest standards of humility, curiosity, transparency, and personal development $110,000 - $125,000 a year What you’ll be responsible for: Develop and implement multi-channel growth strategies aligned with company growth priorities, targeting patients and healthcare providers, and ensuring leadership is positioned with the right audiences Leverage HubSpot and marketing automation (e.g. Keragon) to deliver personalized campaigns to prospective, active, and inactive patients Attract and enroll new patients through coordinated outreach across digital, email, and offline channels Motivate healthcare providers to actively refer patients to our services Develop and deploy company-wide, coordinated patient and provider experience model Strengthen engagement, loyalty, and long-term retention among existing patients Reconnect and reactivate dormant conversion paths while ensuring HIPPA and regulatory compliance Use customer augmentation and data analysis to uncover opportunities for tailored messaging and improved experiences Generate data-driven hypotheses to enhance marketing principles to evaluate results Drive creative development and iterate campaigns by applying insights from testing and experimentation This may be a fit if you have: 5- 8 years content, social media / content strategy Excellent storytelling and communication skills, with experience presenting to c-suite level Excellent leading by influence and building coalitions within and outside the company Content and process expertise communicating and activating b2b channel Collaborative team player who can manage up, down and side-ways Experience in the healthcare sector, extra plus for experience in the digital health category Familiarity with Hubspot or similar CRM/ Sales platforms is required Experience with AI integration and automation tools, like Keragon Start-up ready: Thrives in a fast-paced, ambiguous environment and takes ownership across multiple functions to drive progress and results AI-curious: Constantly explores emerging AI tools and workflows, instinctively asking “how can I automate this?” before defaulting to manual work. Proven automation and workflow implementation experience: Has designed, built, and deployed scalable marketing automations, with clear real-world use cases and measurable impact. Full-funnel marketing expertise: Understands the entire customer journey, from awareness to conversion, and identifies growth opportunities and optimization levers at every stage. Bias for action: Moves fluidly between strategic thinking and hands-on implementation, shipping work quickly without getting stuck in analysis. Building a diverse team is critical to our success: At NuvoAir, building a diverse team isn't a lofty statement or goal, it's a necessity, and it's something we actively practice and talk about. We do not tolerate discrimination or harassment based on race, color, age, religion, sex, gender, disability status, sexual orientation, gender identity or expression, or any other basis covered by appropriate law. NuvoAir will provide reasonable accommodations for qualified individuals with documented disabilities. What to expect from our interview process: Our team’s impact is felt globally as we help patients with cardiopulmonary diseases better understand and manage their health. Every member of our team adds value as we work towards a better healthcare experience for all. Because of this, it’s not enough that we hire mission-oriented people who are self motivated. We also need to grow a team that aligns with our company values (listed above!) and who will be successful in startup life… it’s not for everyone and that’s okay!

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals. • Conduct ongoing creative and audience testing across funnel stages. • Leverage analytics to inform optimizations and scale what’s working. • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships. • Collaborate with agencies, influencers, and publishers to generate conversions. • Evaluate and optimize commission structures to improve return on spend. • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push). • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV. • Translate performance insights into actionable briefs for internal and external partners. • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV. • Surface insights and trends to inform weekly optimizations and executive-level strategy. • Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance. • Help implement systems and processes to operationalize growth.

About Avaya Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections. The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships. We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way. Learn more at https://www.avaya.com Description The Campaign Manager, ABM & Growth Marketing oversees the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within our top-tier accounts. You are a revenue-focused strategist who understands how to drive demand through a complex B2B buying journey. Working cross-functionally across Product Marketing, Creative, Sales, and Marketing Ops, you will orchestrate the multi-channel campaigns necessary to drive upsell opportunities and mid-to-bottom funnel conversion. Key Responsibilities - Integrated Campaign Orchestration: Lead the end-to-end execution of multi-channel ABM and demand generation programs. Translate high-level briefs into cohesive promotional plans – spanning paid media, email, webinars, and other digital channels – ensuring all tactics align with the global marketing roadmap. - Strategic Account Targeting: Partner with vertical SMEs and Sales leadership to identify high-value segments. Use intent and engagement data to map buying committee penetration and design personalized middle-funnel activations that accelerate pipeline velocity. - Sales & Marketing Alignment: Serve as a trusted partner to the Sales and SDR teams to ensure marketing activations are hitting the right personas, gather real-time feedback on lead quality, and equip Sales with the ABM activations to accelerate pipeline. - Cross-Functional Leadership: Act as the strategic bridge between Content, Web, and Creative stakeholders to execute high-impact product launches. Establish operational objectives and manage execution across internal teams and external vendors to ensure flawless go-to-market delivery. - Data-Driven Optimization: Rigorously monitor campaign performance, market trends, and customer behavior. Collaborate with Paid Media counterparts to pivot creative and copy in real-time, optimizing for both US-based and international results. - Full-Funnel Growth Strategy: Develop demand generationinitiatives designed to drive top-of-funnel awareness with key executive personas while simultaneously fueling bottom-of-funnel conversion and expansion. Requirements - 5–7 years of experience in B2B demand generation or growth marketing, including experience with Account Based Marketing (ABM). - Proven ability to build trust and maintain a tight feedback loop with Field Marketing, Sales Leaders, Account Executives, and SDRs. - Proven track record of orchestrating cross-functional teams to launch high-impact, integrated campaigns from initial strategy through to final execution. - Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase. Familiarity with personalization tools (e.g., Userled, Drift, or Qualified) is a significant plus. - Strong copywriting skills for ads, emails, landing pages, and SDR sequences; ability to translate technical product features into customer-centric value propositions. - Exceptional organizational leadership, with the ability to manage multiple complex campaigns simultaneously without losing sight of deadlines or detail. - Creative thinker, comfortable bringing new ideas - Creative thinker who can develop "outside-the-box" activations that break through the noise of a crowded B2B market. - Analytical mindset with the ability to work with minimal supervision and influence stakeholders across the organization. - Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation, to increase team output and campaign impact. - Bachelor’s degree in Marketing, Communications, or a related field. The pay range for this opportunity is from $102,00 to $115,000 + performance-related bonus + benefits. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, competencies. Footer Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future. Avaya is an Equal Opportunity employer and a U.S. Federal Contractor. Our commitment to equality is a core value of Avaya. All qualified applicants and employees receive equal treatment without consideration for race, religion, sex, age, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other protected characteristic. In general, positions at Avaya require the ability to communicate and use office technology effectively. Physical requirements may vary by assigned work location. This job brief/description is subject to change. Nothing in this job description restricts Avaya right to alter the duties and responsibilities of this position at any time for any reason.