Short Court

• Own the global Amazon P&L across US, CA, and UK Seller Central marketplaces, with full accountability for revenue, contribution margin, and growth targets. • Set and deliver the annual and quarterly revenue plan for Amazon, including category-level and country-level targets. • In partnership with the Merchandising team, build and execute the merchandising and assortment strategy on Amazon — what we list, where we list it, and how we sequence launches across regions. • In partnership with the Merchandising team, lead pricing, promotion, and Deals strategy (Lightning Deals, Best Deals, Prime Day, Big Deal Days, Black Friday/Cyber Monday) to maximize profitable growth. • Identify and prioritize new growth levers within Amazon — new categories, new ASINs, new international marketplaces — and own the business case and execution end-to-end. • Own contribution margin on Amazon. Manage the levers — product mix, pricing, promo depth, ad efficiency, FBA fees, returns, and chargebacks — to hit profitability targets. • Partner with Finance on forecasting, budgeting, and monthly P&L reviews. Bring a clear point of view on where the business is over- or under-indexing. • Manage FBA inventory health, storage costs, long-term storage fees, and aged inventory exposure in close partnership with Operations and Supply Chain. • Make disciplined investment trade-offs between growth (ad spend, promo, new launches) and profitability (margin, efficiency, contribution). • Build the reporting cadence and KPI framework that lets the rest of the company see how Amazon is performing in real time. • Own Amazon Ads strategy and performance — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — with clear targets for ACoS, TACoS, ROAS, and incrementality. • Drive the listing optimization roadmap: titles, bullets, A+ Content, Brand Story, Storefronts, images, video, and Premium A+ — built for both conversion and discoverability. • Own SEO and organic rank strategy across the catalog. Use search term reports, Brand Analytics, and competitive data to compound organic share over time. • Run a continuous testing program — creative, copy, price points, badging — and turn the wins into standard practice across the catalog and across regions. • Own the operational health of Seller Central: account health metrics, IPI score, suppressed listings, ASIN-level issues, and case management. • Maintain Brand Registry, manage Transparency / Project Zero where applicable, and lead the response to unauthorized sellers, counterfeits, and listing hijackings. • Own catalog hygiene end-to-end — variation families, parent/child relationships, attribute accuracy, and image compliance — across all four marketplaces. • Partner with Supply Chain on FBA inbound planning, shipment routing, replenishment cadence, and inventory positioning across FCs and regions. • Stay ahead of Amazon policy changes, fee structure updates, and category-specific requirements; translate them into action before they become problems. • Partner with Commercial Leadership to align Amazon strategy with the broader omni-channel plan. • Work with Brand and Creative to ensure on-Amazon storytelling reflects True Classic's voice, fit, and quality story. • Collaborate with Performance Marketing to coordinate cross-channel demand generation and avoid cannibalization between DTC and Amazon. • Partner with Operations and Supply Chain on inventory readiness, FBA planning, and fulfillment execution. • Work with Finance on forecasting, budgeting, and P&L management. • Coordinate with Legal and Compliance on Brand Registry, IP enforcement, and international marketplace requirements.

• Serve as the primary on-call support for weekend roadshows, ensuring rapid response to field team needs • Provide real-time troubleshooting across staffing, inventory, and merchandising execution • Act as the central point of contact for field reps, regional managers, and Costco/warehouse partners • Maintain constant communication via Slack and other real-time tools to ensure alignment • Quickly assess and resolve field issues that impact sales performance • Coordinate solutions for last-minute coverage gaps, including rep call-outs or absences • Monitor weekend performance and proactively flag risks to prevent lost sales opportunities • Support achievement of key metrics including sales targets, response times, and coverage

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals. • Conduct ongoing creative and audience testing across funnel stages. • Leverage analytics to inform optimizations and scale what’s working. • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships. • Collaborate with agencies, influencers, and publishers to generate conversions. • Evaluate and optimize commission structures to improve return on spend. • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push). • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV. • Translate performance insights into actionable briefs for internal and external partners. • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV. • Surface insights and trends to inform weekly optimizations and executive-level strategy. • Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance. • Help implement systems and processes to operationalize growth.