Description GM Motorsports is looking to expand our motorsports group with individuals possessing a passion for vehicle dynamics and a drive to succeed on the racetrack. GM Motorsports is currently racing in NASCAR, IndyCar, WEC, IMSA and Formula 1. GM Motorsports has recently opened the Charlotte Technical Center to support all GM Motorsports Series from a single location to foster innovation and complex problem solving in a diverse, collaborative, and competitive environment. Job Description The Role This role is in the Cross-Series Performance Engineering group within the greater GM Motorsports organization. The goal of the Cross-Series Group is to develop performance-focused tools, methods, and complete projects that benefit all GM Motorsports series. As such, a broad understanding of vehicle dynamics, race performance optimization, vehicle testing, and simulation modeling techniques is required to be successful in the variety of work the group undertakes. Given the inter-departmental nature of many of the projects, success in the role will be dependent on effective collaboration with a wide variety of teams, both within the GM motorsports group and external race team partners. Being an effective communicator and teammate is imperative. The focus of this position is in the areas of vehicle handling, ride, and vertical dynamics. This team member will serve as the technical lead setting the direction for vertical dynamics work, conceptualizing analysis methods and new metrics, developing and implementing new tools, and actively participating in physical testing to both validate processes and derive vehicle performance insight to improve on-track performance. In all these areas, effectively leveraging the latest technological advances in AI/ML, academic resources, and integrating learnings from across the Motorsports organization will be essential; thus, the ideal candidate is driven to grow their understanding and is a strong cross-collaborator with a solid foundation in vehicle dynamics fundamentals accompanying prior motorsports experience. What You'll Do Collaborate with GM supported teams, GM engineering groups and GM personnel to: - Assess current state of program-wide tools and processes, identify gaps, and highlight performance-improvement opportunities. - Develop new methods to improve on-track performance using latest, cutting-edge features of the GM Toolchain, working with tool chain developers to add new features - Relay newest findings, current areas of development, and updated tools and procedures to all relevant groups, internal and external - Pool input and organize efforts across groups to conduct vertical dynamics rig-testing Continuously strive to improve GM Motorsports programs' analysis methods and vehicle dynamics understanding by: - Developing metrics which quantify vehicle vertical dynamics behavior and accurately correlate with on-track performance and driver feedback - Conceptualizing new approaches and prototyping analysis methods - Validating and correlating new results with known behavior and previous methods - Working across series to identify and apply analysis methods and techniques which benefit the larger Motorsports program - Applying solutions developed in one series to benefit all GM Motorsports series - Guiding 7-post testing to provide vertical dynamics recommendations for future vehicle development and race teams as they prepare for events - Exploring the limits of latest simulation and analysis tools, determining best use, and implementing techniques to improve on track performance - Apply techniques, tools, and testing and offer solutions to handling and ride issues the teams of any given GM series may be facing - Clearly present findings, recommendations, and analysis results through well organized and actionable reports and in-person follow-up Your Skills & Abilities (Required Qualifications) - Master's degree in engineering, physics, or related subject. - 7+ years of experience in a top-level motorsports series including NASCAR, IMSA, F1, IndyCar, WEC, or similar. - Intimate knowledge of simulation workflows in a professional motorsports organization including both offline simulation and the DIL simulator. Experience using simulation tools to optimize vehicle performance. - Proficient programing in Python, MATLAB, C#, or similar language - Extensive experience analyzing on-track performance through both application vehicle dynamics principles and statistical methods. - Strong competency in vehicle ride characterization and 7-post testing processes - Exceptional motivation, a forward-thinking mentality, and superb attention to detail - Ability to multi-task in a dynamic, constantly evolving environment, with exceptional work ethic and integrity. What Will Give You a Competitive Edge (Preferred Qualifications) - Race Engineering experience with intimate knowledge of race car setup, event preparation, technical inspection, race procedures and race strategy. - Proficiency in Motorsports data analysis software including Pi Toolbox, Atlas, WinDarab, Motec or similar - Experience in multibody modeling and simulation using Dymola/Modelica, ADAMS, or similar - Knowledge and experience in tire modeling, construction, testing, and validation. - Experience with aerodynamic testing and applying physical and/or CFD results to vehicle modeling tools for on-track performance optimization. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Total Rewards | Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

• Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas • Translate company revenue goals into measurable marketing pipeline targets and scalable programs • Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content • Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales • Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement • Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics • Analyze marketing performance and optimize programs to improve conversion across the funnel • Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes • Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology • Hire, mentor, and develop a high-performing demand generation team

About ScrunchScrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them. As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet. With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform. About the RoleWe’re hiring a Head of Enterprise Growth Marketing to own and scale our enterprise marketing pipeline end to end. This is a senior leadership role for someone who has built enterprise pipegen motions from the ground up and knows not just how to define an effective strategy but how to execute and turn said strategy into predictable, repeatable pipeline. You’ll fully own the enterprise marketing pipeline number, manage and grow a high-performing SDR team, and partner deeply with Sales to drive pipeline creation, acceleration, and revenue impact. You won’t just run programs—you’ll define the enterprise growth motion, set the operating model, and build the systems, team, and playbooks that power long-term scale. Your north star: Enterprise pipeline. What You’ll DoOwn Enterprise Growth & Pipeline - Own the enterprise marketing pipeline target and performance against it. - Define enterprise growth strategy, annual planning, forecasting, and reporting. - Build a predictable enterprise growth engine that’s channel agnostic (everything from warm intros to outbound to targeted ABM). - Establish clear attribution, metrics, and operating cadence tied to pipeline and revenue. Lead Enterprise programs - Architect and oversee full-funnel enterprise programs including outbound pipegen, ABM, events, executive experiences, partner plays, and strategic gifting. - Design multi-channel programs that feel bespoke and high-signal, not high-volume. - Leverage AI and modern tooling to personalize at scale and increase team leverage. - Set creative direction in partnership with design to ensure consistency, quality, and differentiation. Build & manage the SDR function - Own the SDR function for enterprise, including hiring, onboarding, coaching, and performance management. - Define targeting, account strategy, sequencing, and handoff in close partnership with Sales leadership. - Ensure SDR activity is tightly integrated with marketing signals, events, and campaigns. - Continuously evolve the SDR + marketing motion as the company scales. Deep Sales Partnership - Partner hand-in-hand with Enterprise Sales leadership to align on ICPs, account lists, deal strategy, and pipeline goals. - Enable AEs with timely, relevant plays that support deal creation and acceleration. - Act as a strategic thought partner to Sales on where to invest for the highest enterprise pipeline return. Measurement, Optimization & Leadership - Track performance across the full funnel—focusing on pipeline as your North star metric; not just MQLs or engagement. - Regularly report results, insights, and recommendations to executive leadership. - Test, learn, and iterate—scaling what works and sunsetting what doesn’t. - Build and mentor a high-performing enterprise growth team over time. What You’ll Bring - 8–12+ years of B2B growth, demand gen, or ABM experience focused on enterprise buyers. - Proven experience owning an enterprise pipeline number and forecasting against it. - People management experience, including building and leading SDR teams or enterprise-focused growth functions. - Demonstrated success designing programs that generated meaningful enterprise pipeline and revenue. - Strong understanding of enterprise buying motions, longer deal cycles, and multi-stakeholder sales. - Ability to operate at both strategic and executional levels in a fast-moving startup environment. - Deep familiarity with modern growth, intent, analytics, and automation tools—without being tool-dependent. - High ownership mindset, strong judgment, and comfort operating with ambiguity. Scrunch AI is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

• Execute demand generation programs across channels with agency partners • Support ABM and targeted campaigns aligned to GTM priorities • Manage lead flow, handoff, and nurture programs • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion • Partner with Sales and Customer Success on lifecycle moments and use cases • Use marketing to drive engagement within the existing customer base • Own website backlog, prioritization, and performance outcomes • Partner with agencies on SEO strategy and execution • Lead CRO testing and optimization efforts • Track pipeline contribution, conversion rates, and lifecycle engagement • Report on campaign effectiveness and optimization learnings • Use data to prioritize experiments and improvements • Execute against priorities set by the SVP of Strategy • Use Product Marketing frameworks to guide demand motions • Partner with Brand to ensure narrative consistency