• Demonstrate extensive knowledge of the crypto industry, including market trends, regulations, and key players, to make informed business decisions. • Proactively search for and attract new affiliates, including crypto enthusiasts, influencers, and crypto-school / courses, fostering strategic partnerships to enhance our network. • Implement strategies and campaigns to drive measurable results, focusing on creating content, increasing trading volume, acquiring new users, and promoting active transactions through affiliate channels. • Cultivate and maintain strong business relationships with affiliates, ensuring their needs are met and aligning their strategies with our business objectives for mutual growth. • Initiate and participate in meetings with partners, exploring opportunities to expand cooperation and strengthen existing relationships, both locally and internationally. • Collaborate closely with colleagues from the local market team and product department, providing valuable market insights to optimize product offerings and attract qualified users. • Stay updated on competitors' advantages and industry trends, utilizing this knowledge to refine our strategies, maintain a competitive edge, and capitalize on market gaps.

• Drive growth: Continue to drive the growth of our business in North America, with a specific focus on the Financial Institutions vertical by identifying and developing new client relationships, and growing our existing relationships • Provide expertise: Develop a deep understanding of our loyalty consulting services as well as broader industry trends to tailor our services to match client needs • Own the sale: Responsible for the sale of our loyalty consulting services including defining the scope, finalizing the price, all done in collaboration with our partners across Sales and Consulting Delivery • Lead clients: Cultivate lasting relationships with senior clients (VP+) at leading brands, becoming a trusted partner who can be relied upon to deliver sound advice throughout the sales process and during project delivery • Collaborate effectively: Work in close collaboration with our partners in the region across Sales, Delivery, and Product to ensure we are bringing the best of Mastercard to our clients • Sales Pipeline management; accountability of running and process pipelines

• Identify and target potential client companies • Prospect through cold calls, emails, networking, and referrals • Develop and maintain a strong pipeline of new opportunities • Build long-term relationships with hiring managers and decision makers • Act as the main point of contact for new and existing clients • Conduct regular check-ins to ensure client satisfaction

• Manage client relationships and project pursuits in the waterproofing solutions sector • Develop and deliver waterproofing solutions for civil infrastructure • Work with a multidisciplined internal team including engineering and construction operations • Provide training programs for field crews, PMs, and BDMs