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Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
Senior Director, Lifecycle and Email
Location
United States
Posted
84 days ago
Salary
$148K - $168K / year
Seniority
Senior
Job Description
Senior Director, Lifecycle and Email
Tinuiti
• Own the strategic vision and business outcomes for Tinuiti’s CRM and Retention offering. • Be the primary stakeholder for our most complex lifecycle engagements, ensuring that email, SMS, and loyalty programs are seamlessly integrated into the broader media mix to eliminate waste and drive LTV. • Lead a specialized department of lifecycle experts, translating deep CRM, ESP, and first-party data expertise, platform capabilities, competitive CRM landscapes, and Bliss Point insights into world-class retention roadmaps. • Act as the primary subject matter expert during high-level business reviews, identifying untapped revenue within a client's existing database. • Build and maintain "sticky" client relationships through proactive communication and a deep understanding of their unique business priorities. • Partner with the Product team to bridge the gap between client CRM needs and our proprietary tech; sponsor improvements that drive "Hate Waste" efficiency. • Champion the use of AI for dynamic content, predictive churn modeling, and streamlining internal campaign operations to drive "Hate Waste" efficiency.
Job Requirements
- 12+ years of dedicated experience in Email, CRM, or Lifecycle Marketing, specifically leading enterprise-level retention programs.
- Technical Mastery: Deep fluency in the "Retention Stack" (CDPs, ESPs, Loyalty Platforms) and experience with complex API integrations.
- Executive Presence: Proven ability to explain the ROI of first-party data to a non-technical CMO or CFO.
- Financial Fluency: Experience managing a specialized service P&L, including staffing and margin management.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
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