• Engaging new customers by understanding their needs and creating quality opportunities • Supporting customers with responsive, effective solutions • Driving onboarding and adoption to ensure customers realise value quickly • Building strong relationships that enable retention and growth • Collaborating with internal teams, sharing insights and helping improve how we engage and support our customers

• Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression • Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards • Support lead lifecycle management, including lead capture, scoring, routing, and nurturing • Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes • Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution • Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures) • Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights • Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting • Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently.

• Serve as the dedicated talent partner to Food & Beverage Solutions commercial leadership. • Develop and execute talent strategies aligned to customer segments, territory expansion, and strategic growth initiatives. • Leverage existing industry relationships to proactively identify and engage high-performing commercial professionals within food and beverage manufacturing. • Build and maintain talent maps across competitors, adjacent specialty chemical providers, and relevant service partners. • Assess candidates for commercial acumen, consultative selling capability, technical credibility, regulatory awareness, and cultural alignment. • Provide market intelligence on compensation trends, competitor hiring activity, and talent availability within the F&B commercial space. • Partner closely with HR, Talent Acquisition operations, and leadership to ensure a seamless, high-quality hiring process. • Build long-term talent pipelines that support multi-year growth objectives across key accounts and regions.

• Serve as the dedicated talent partner to Industrial Water commercial leadership. • Develop and execute talent strategies aligned to territory expansion, customer segments, and growth priorities. • Leverage existing industry relationships to proactively identify and engage high-performing commercial professionals. • Build and maintain talent maps across competitors and adjacent markets. • Assess candidates for commercial acumen, consultative selling capability, technical credibility, and cultural alignment. • Provide market intelligence on compensation trends, competitor hiring activity, and talent availability. • Partner closely with HR, Talent Acquisition operations, and leadership to ensure a seamless, high-quality hiring process. • Build long-term talent pipelines that support multi-year growth objectives.