Oma Fertility

• Support a team of Care Advocates. • Help drive customer acquisition and retention. • Maintain high levels of customer satisfaction throughout their fertility journey. • Work directly with company leaders, sales, finance, marketing, product, clinical team members and practice managers to understand the customer journey through key metrics. • Be involved directly in the creation, implementation, use, and iteration of the processes to support the customers and the mission of Oma Fertility. • Identify gaps in processes that impact the success of our customers and collaborate with the teams needed to resolve those issues.

• Serving as the strategic media planning lead, partner with internal teams (e.g. Brand, Product, Tech, Customer Success) and manage partner agencies to effectively drive all growth channels (including Paid Search, Paid Social, SEO, Lifecycle Marketing) and meet goals • Clearly identify and communicate goals and areas of opportunity to build investment strategies, test and learn, channel mix, and audience targeting while leveraging an understanding of consumers path to purchase • Strong understanding of performance marketing tactics and ability to translate marketing objectives into media/marketing tactics to execute (from brand building to lead generation to education and referrals, etc) • Be obsessed with data to develop deep analytic insights into performance and quickly execute on the insights you uncover • Evaluate campaign performance via post mortem review process for continuous improvement • Have an always-on growth mentality to jump on key trends and drive real time planning optimizations. • Present KPI’s and performance results to senior leadership in a succinct manner