• Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities • Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards • Build and maintain benchmarking frameworks to compare performance across key verticals • Define and standardize SEO KPIs to ensure consistency across teams • Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes • Conduct post launch analyses for product and strategy updates impacting SEO performance • Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve • Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals • Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders • Proactively surface insights and opportunities that influence product direction and business strategy

• Product Analytics: Analyze user behavior, feature adoption, product performance metrics, and user engagement patterns • A/B Testing: Design, implement, and analyze product experiments and A/B tests to optimize user experience and product features • Retention Analysis: Build and maintain customer retention models, cohort analysis, and churn prediction models • Customer Lifecycle: Analyze customer journey, lifecycle stages, conversion funnel optimization, and user segmentation • Advanced SQL Analysis: Perform complex data analysis using advanced SQL techniques for product insights • Dashboard Development: Create and maintain product analytics dashboards and automated reports • Cross-functional Collaboration: Partner with product, engineering, marketing, and customer experience teams • Ad Hoc Analysis: Provide analytical support for product team decisions, feature launches, and strategic initiatives

• Drive business performance, through proactive data analysis, sharp reporting, and actionable insights that land with leadership • Own and evolve our data pipelines, ensuring data is fresh, accurate, and trustworthy when it matters • Build and maintain dbt models, that serve recurring business needs across Growth, Finance, and Product • Be the storyteller in the room, presenting findings and translating complexity into clear narratives that move decisions forward • Keep a close eye on pipeline health, troubleshoot issues proactively, and champion continuous improvement in data quality

• Analyze and integrate internal and external data to generate Market Intelligence and Competitive Intelligence insights • Conduct analyses using public databases, market data, industry reports, competitor information, and internal data • Support studies on competitive positioning, benchmarking, and strategic market movements • Develop reports, studies, and analytical dashboards, translating data into clear information for decision-making • Provide analytical inputs for strategic planning, product development, and product evolution • Collaborate with teams such as Strategy, Product, Commercial, Marketing, and Analytics • Support analyses related to product, channel, customer, and market performance • Contribute to the organization and evolution of market and competitor databases • Build analytical narratives (data storytelling) for executive and technical audiences • Ensure the quality, consistency, and reliability of data and analyses