• Work with clients to extract data from legacy systems, including assistance in finding where data is stored in their database if the client does not have the knowledge. • Import data into clients' Salesforce based improveit360 system, review for accuracy and resolve technical issues. • Manage multiple data conversions simultaneously and prioritize effectively to ensure go-lives occur on time and in line with customer expectations. • Use tact and diplomacy to set proper timelines and expectations throughout the data conversion process, including both verbal and written communication. • Provide the client, Project Manager, Relationship Manager and Solutions Consultant with clear documentation of progress, identifying possible areas of concern. • Provide guidance and solutions consulting on industry best practices related to data transformation. • Manipulate live data in databases using best practices for maintaining data integrity. • Demonstrate business analytics skills, strong interpersonal skills, and the ability to partner with customers and team members to resolve problems. • Work collaboratively with others to identify, reduce or eliminate unnecessary risks for customers, partners, staff, and the organization.

• Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands. • Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions. • Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations. • Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI. • Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation. • Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors. • Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution, and performance reporting. • Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth. • Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results. • Conducts market research to gather insights and identify target audience preferences and trends.

• Build and launch search, display, and performance campaigns • Structure campaigns based on strategy and account needs • Implement keyword targeting and match types • Upload and manage ad creatives and extensions • Conduct ongoing campaign optimizations • Adjust bids, budgets, and targeting based on performance • Identify opportunities to improve CTR, CPC, and conversions • Monitor pacing and performance trends • Perform regular search term analysis • Identify irrelevant traffic and add negative keywords • Refine keyword targeting to improve efficiency • Maintain clean and scalable keyword structures • Support performance reporting and analysis • Flag performance changes and anomalies • Collaborate with senior team members on insights • Ensure data accuracy across platforms

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.) We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/. We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great. So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth. MNTN is looking for a Senior Search Media Buyer to own and scale our Google Ads program focused on high-quality lead generation (demo requests and direct sign-ups). This role is highly hands-on and performance-driven, requiring deep expertise in Google Ads, strong B2B marketing intuition, and a relentless focus on measurable outcomes. You will be responsible for day-to-day execution, optimization, and scaling of paid search campaigns, working closely with marketing, analytics, and product teams to drive efficient customer acquisition. What you’ll do - Own end-to-end management of Google Ads campaigns (Search, Performance Max, and supporting formats) with a focus on driving qualified B2B leads - Execute daily optimizations including bidding strategies, budget allocation, keyword expansion, query mining, and negative keyword management - Continuously test and iterate on ad copy, landing page alignment, and conversion flows to improve CVR and CPL - Build and refine full-funnel search strategies that capture both high-intent demand and incremental opportunity - Analyze performance data to identify trends, diagnose issues, and uncover growth opportunities - Partner with marketing and product teams to ensure messaging aligns with target personas and value propositions - Collaborate with analytics to ensure accurate conversion tracking, attribution, and reporting - Scale campaigns efficiently while maintaining strict performance targets (CPA, ROAS, pipeline contribution) - Develop and document testing roadmaps and share insights across the team - Stay current on Google Ads features, betas, and industry best practices What success looks like - Consistently hitting or exceeding lead volume and efficiency targets (CPL, CPA) - Measurable growth in qualified demo requests and direct sign-ups from paid search - Clear, repeatable optimization and testing framework that improves performance over time - Strong contribution to pipeline and revenue, not just top-of-funnel metrics - Clean, scalable account structure that supports continued growth - Actionable insights that influence broader marketing strategy What you’ll bring - 7+ years of hands-on experience managing Google Ads campaigns - Deep expertise in search campaign structure, bidding strategies, and optimization techniques - Proven track record of driving B2B lead generation (demo-driven and/or self-serve signup motions) - Strong analytical skills with the ability to translate data into clear actions - Experience managing and scaling significant budgets with efficiency constraints - Comfort operating as a senior IC, owning strategy and execution without heavy oversight - Experience with conversion tracking, attribution models, and performance reporting - Strong collaboration skills and ability to work cross-functionally Nice to have - Experience in ad tech, martech, SaaS, or performance marketing environments - Familiarity with offline conversion tracking and CRM integrations (e.g., Salesforce, HubSpot) - Experience running experiments across landing pages and funnel optimization - Exposure to automation, scripts, or feed-based campaign management MNTN Perks - 100% remote within the US - Flexible vacation policy - Annual vacation allowance for travel related expenses - Three-day weekend every month of the year - Competitive compensation - 100% healthcare coverage - 401k plan - Flexible Spending Account (FSA) for dependent, medical, and dental care - Access to coaching, therapy, and professional development About MNTN Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN. MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue. Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University. #LI-Remote