At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.) We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/. We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great. So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth. MNTN is looking for a Senior Search Media Buyer to own and scale our Google Ads program focused on high-quality lead generation (demo requests and direct sign-ups). This role is highly hands-on and performance-driven, requiring deep expertise in Google Ads, strong B2B marketing intuition, and a relentless focus on measurable outcomes. You will be responsible for day-to-day execution, optimization, and scaling of paid search campaigns, working closely with marketing, analytics, and product teams to drive efficient customer acquisition. What you’ll do - Own end-to-end management of Google Ads campaigns (Search, Performance Max, and supporting formats) with a focus on driving qualified B2B leads - Execute daily optimizations including bidding strategies, budget allocation, keyword expansion, query mining, and negative keyword management - Continuously test and iterate on ad copy, landing page alignment, and conversion flows to improve CVR and CPL - Build and refine full-funnel search strategies that capture both high-intent demand and incremental opportunity - Analyze performance data to identify trends, diagnose issues, and uncover growth opportunities - Partner with marketing and product teams to ensure messaging aligns with target personas and value propositions - Collaborate with analytics to ensure accurate conversion tracking, attribution, and reporting - Scale campaigns efficiently while maintaining strict performance targets (CPA, ROAS, pipeline contribution) - Develop and document testing roadmaps and share insights across the team - Stay current on Google Ads features, betas, and industry best practices What success looks like - Consistently hitting or exceeding lead volume and efficiency targets (CPL, CPA) - Measurable growth in qualified demo requests and direct sign-ups from paid search - Clear, repeatable optimization and testing framework that improves performance over time - Strong contribution to pipeline and revenue, not just top-of-funnel metrics - Clean, scalable account structure that supports continued growth - Actionable insights that influence broader marketing strategy What you’ll bring - 7+ years of hands-on experience managing Google Ads campaigns - Deep expertise in search campaign structure, bidding strategies, and optimization techniques - Proven track record of driving B2B lead generation (demo-driven and/or self-serve signup motions) - Strong analytical skills with the ability to translate data into clear actions - Experience managing and scaling significant budgets with efficiency constraints - Comfort operating as a senior IC, owning strategy and execution without heavy oversight - Experience with conversion tracking, attribution models, and performance reporting - Strong collaboration skills and ability to work cross-functionally Nice to have - Experience in ad tech, martech, SaaS, or performance marketing environments - Familiarity with offline conversion tracking and CRM integrations (e.g., Salesforce, HubSpot) - Experience running experiments across landing pages and funnel optimization - Exposure to automation, scripts, or feed-based campaign management MNTN Perks - 100% remote within the US - Flexible vacation policy - Annual vacation allowance for travel related expenses - Three-day weekend every month of the year - Competitive compensation - 100% healthcare coverage - 401k plan - Flexible Spending Account (FSA) for dependent, medical, and dental care - Access to coaching, therapy, and professional development About MNTN Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN. MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue. Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University. #LI-Remote

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.) We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/. We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great. So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth. MNTN is looking for a Senior Individual Contributor (IC) Social Media Buyer to own and scale our paid social program across Meta (Facebook & Instagram), with a focus on driving high-quality B2B leads (demo requests and direct sign-ups). This is a hands-on, performance-driven role for someone who lives in Ads Manager and thrives on testing, iteration, and measurable impact. You’ll be responsible for day-to-day execution, creative iteration, and scaling of paid social campaigns, partnering closely with creative, analytics, and product teams to drive efficient customer acquisition. What you’ll do - Own end-to-end management of Meta Ads campaigns, focused on qualified lead generation and pipeline impact - Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative - Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams - Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand - Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities - Improve conversion rates through better ad-to-landing page alignment and funnel optimization - Partner with analytics to ensure accurate pixel implementation, event tracking, and attribution - Scale campaigns efficiently while maintaining strict efficiency targets (CPL, CPA, pipeline contribution) - Develop and maintain a structured experimentation roadmap and share insights across teams - Stay current on Meta platform changes, betas, and best practices What success looks like - Consistent achievement of lead volume and efficiency targets (CPL, CPA) - Measurable growth in qualified demo requests and direct sign-ups from paid social - High-velocity creative testing engine that continuously improves performance - Strong contribution to pipeline and revenue, not just engagement metrics - Scalable account and campaign structure that supports growth - Insights that influence broader marketing and creative strategy What you’ll bring - 7+ years of hands-on experience managing Meta Ads (Facebook & Instagram) - Deep expertise in audience strategy, creative testing, and conversion optimization - Proven track record driving B2B lead generation (demo and/or self-serve signup motions) - Strong understanding of the role of creative in performance and ability to guide creative direction - Experience managing and scaling meaningful budgets with efficiency constraints - Strong analytical skills and comfort translating performance data into action - Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks - Ability to operate as a senior IC with full ownership of strategy and execution - Strong cross-functional collaboration skills Nice to Have - Experience in ad tech, martech, SaaS, or performance marketing environments - Familiarity with CRM integrations (e.g., Salesforce, HubSpot) and offline conversion tracking - Experience with creative briefing and working closely with in-house or external creative teams - Exposure to incrementality testing, lift studies, or advanced measurement approaches - Working knowledge of TikTok, LinkedIn, and email, and how paid social fits into broader demand generation MNTN Perks - 100% remote within the US - Flexible vacation policy - Annual vacation allowance for travel related expenses - Three-day weekend every month of the year - Competitive compensation - 100% healthcare coverage - 401k plan - Flexible Spending Account (FSA) for dependent, medical, and dental care - Access to coaching, therapy, and professional development About MNTN Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN. MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue. Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University. #LI-Remote

• Als Senior SEA Manager:in bist Du strategischer Kopf und zentrale Ansprechpartner:in für unsere anspruchsvollsten Kund:innen, entwickelst unsere Prozesse und Services weiter und treibst aktiv unser Service-Geschäft voran. • Du übernimmst die Verantwortung für die Konzeption, Steuerung und kontinuierliche Optimierung von komplexen SEA-Kampagnen und trägst maßgeblich zum Wachstum unserer Kund:innen bei. • Du analysierst die Geschäftsziele unserer Kund:innen und entwickelst daraus maßgeschneiderte Strategien für Search- und Shopping-Ads bei Google und Microsoft. • Du verantwortest die ganzheitliche Planung, Umsetzung und das Monitoring von anspruchsvollen nationalen und internationalen SEA-Kampagnen (Fokus auf Search & Shopping Ads). • Du verwaltest und optimierst eigenständig große Budgets und stellst die Erreichung der definierten KPIs (ROAS, CPA, CPL etc.) sicher. • Du erstellst tiefgehende Analysen und Reportings, leitest daraus Handlungsempfehlungen ab und präsentierst Deine Ergebnisse und strategischen Pläne souverän vor Kund:innen. • Du beobachtest kontinuierlich den Markt und neue Trends, testest neue Betas, Tools und Werbeformate und gibst Dein Wissen proaktiv an das Team weiter. • Du unterstützt als Mentor jüngere Team-Mitglieder bei ihrer fachlichen und persönlichen Weiterentwicklung und agierst als Sparringspartner im Team. • Du identifizierst proaktiv Up- und Cross-Selling-Potenziale bei Deinen Bestandskunden.

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. Responsibilities: - Build and manage paid social campaigns in alignment with media plans - Act as the primary contact and media expert for clients representing your assigned accounts - Make swift optimizations to ensure optimal pacing and performance - Provide clients with actionable insights and recommendations based on campaign goals and best practices - Leverage Zeta’s Data Cloud to identify and target additional audiences for scale Requirements: - 2+ year of hands-on experience with Meta Ads Manager - Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required - Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management - Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance. - Strong quantitative skills with meticulous attention to detail - BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates) BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity and Stock Purchase Plan - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MR1 #LI-REMOTE