No Sweat → Work

• Develop and implement custom credit scorecards • Improve willingness-to-pay and affordability assessment models • Review and optimize debit check and income verification processes • Build segmentation strategies for different customer risk profiles • Create risk-based pricing and approval frameworks • Establish portfolio monitoring and early warning systems • Design end-to-end credit risk management frameworks • Establish lending policies, procedures, and governance controls • Create operational risk and collections management processes • Define credit approval authorities and escalation procedures • Implement portfolio performance reporting and KPI dashboards • Improve arrears management and collections strategies • Assist in building a healthy, scalable loan book • Improve portfolio profitability and risk-adjusted returns • Optimize underwriting and collections strategies • Support portfolio growth while managing default risk • Advise on provisioning, write-off, and recovery strategies • Define roles, responsibilities, and operating models • Mentor internal staff and leadership teams • Introduce best practices in credit operations and risk management • Support recruitment and capability development where necessary

• Own and nurture client relationships. • Drive growth strategy across paid channels. • Coordinate effectively with media buyers and creative teams. • Turn complex data into clear, actionable next steps. • Ensure clients consistently hit KPIs across CAC, MER, ROAS, LTV, etc. • Keep communication structured, proactive, and highly consistent.

• Own and nurture client relationships. • Drive growth strategy across paid channels. • Coordinate effectively with media buyers and creative teams. • Turn complex data into clear, actionable next steps. • Ensure clients consistently hit KPIs across CAC, MER, ROAS, LTV, etc. • Keep communication structured, proactive, and highly consistent.

• The Community Manager is the voice and advocate for brands across social media platforms. • Develop and implement social media strategies aligned with brand objectives and guidelines. • Conduct social listening and competitor analysis to inform strategy. • Define and track key performance indicators (KPIs). • Stay up to date with platform updates, algorithms, and advertising policies. • Create engaging, platform-specific content (copy, visuals, video) that drives interaction and growth. • Curate relevant third-party content to add value to the community. • Manage content calendars and ensure consistent, timely publishing. • Manage and moderate communities across platforms. • Respond to comments, messages, and feedback promptly and professionally. • Foster a positive, inclusive, and active community environment. • Proactively engage with users and build relationships. • Identify and nurture brand advocates and influencers. • Track and analyse performance metrics to assess campaign effectiveness. • Compile regular reports with key insights and recommendations. • Use data to continuously optimise content and engagement strategies. • Work closely with internal teams (creative, strategy, analytics) to execute campaigns. • Participate in client meetings, providing social insights and recommendations. • Communicate clearly with stakeholders on performance and strategy. • Monitor brand mentions and sentiment across platforms. • Identify and manage potential reputation risks proactively. • Respond to negative feedback in a professional and constructive manner.

• Paid Media — Hands-On Daily management of Meta Ads and Google Ads — budget, structure, creative inputs, and attribution. • Creative Testing System You build and run a disciplined testing system: one variable per test, clear hypotheses, consistent cadence, documented learnings. • Creative Briefing You write sharp, specific briefs for the Content Lead and graphic designer. • Market Strategy & Reporting You run a weekly creative performance review — what won, what lost, what’s next.

• You own the P&L end-to-end: monthly close, management accounts, and financial reporting to the CEO. • You own a living cash flow forecast — updated continuously, not produced monthly. • You support the weekly financial forecast with the marketing team — translating planned spend into revenue, margin, and cash projections. • You manage Exact Online as the financial system of record and actively build AI projects in Claude to automate recurring reports.

• You own the full Klaviyo architecture • You manage on-site merchandising end-to-end • You manage subscriber lists, campaign logic, and automation flows across SMS and WhatsApp • You map the full customer journey across the product ecosystem • Core flows are rebuilt or optimized and running in all four languages

• Own the entire e-commerce and operations stack • Lead Shopify store evolution to a fully custom design • Manage product feed across various platforms • Build reliable data flow and analytics

• High-volume short-form editing for Instagram Reels, TikTok, and YouTube Shorts. • Strong creative decisions in storytelling, pacing, structure, music selection, and sound design. • Text overlays, captions, kinetic typography, and motion graphics in edits. • Grading all content to a consistent, premium look.

• Developing messaging and narrative where direction is incomplete • Translating ideas into clear, compelling copy systems • Ensuring consistency of voice and message across channels • Bridging the gap between strategy, concept, and execution through language • Contribute to campaign thinking and shape presentation narratives • Develop messaging territories, headlines, and campaign directions from limited input • Help define tone of voice and storytelling frameworks for campaigns • Write copy across multiple formats: Campaign lines, headlines, scripts, digital copy, social, OOH, etc. • Take loosely defined ideas and build them into clear, structured messaging systems • Adapt and evolve messaging as campaigns develop • Step into projects at different stages and provide clarity through writing • Solve for gaps in messaging, structure, or conceptual direction • Translate complex or incomplete briefs into actionable creative outputs • Ensure copy works effectively across platforms and formats • Adapt messaging for different environments while maintaining consistency • Work closely with Art Directors, Designers, and Strategy teams • Co-develop ideas as part of a creative team (copy + art direction) • Present and articulate ideas internally and to clients