• Own Shift’s paid acquisition channels across Google Ads and LinkedIn Ads, optimizing budgets, targeting, and creative. • Build and improve full-funnel performance: ad → landing page → form → CRM → email → sales. • Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable). • Maintain marketing and attribution dashboards, tracking channel performance, CAC, conversion quality, and funnel velocity. • Improve lead scoring, audience segmentation, retargeting, and nurturing flows. • Collaborate with the Content & Social Media Marketer to ensure assets support conversion goals. • Partner with Sales to ensure clean CRM hygiene, lead labeling, and better downstream lead progression. • Contribute to quarterly marketing planning and new campaign ideation. • Apply AI tools creatively for research, segmentation, analysis, and efficiency.

• Drive integrated, multi-channel campaigns that combine fuel and engine • Build and schedule emails and social media in HubSpot and Mailchimp • Set up tracking, attribution, and reporting in partnership with Revenue Operations • Collaborate with Sales and Customer Success to align campaigns to district priorities • Test messaging, offers, and conversion paths to improve performance • Coordinate and ensure success for Inquiry Journeys product and social studies thought leadership webinars • Manage day-to-day tasking across campaigns, webinars, product updates, and customer initiatives • Own execution of email and social deliverables on the editorial calendar • Use HubSpot, Google Analytics, and related tools to evaluate performance

• Lead and manage a growing team of ~8 growth and marketing leaders • Develop and execute market growth strategies for the North America Grid Automation organization (GA NAM) • Lead the regional Long-Term Strategy (LTS) process for GA NAM … refines strategy on an on-going basis as new details emerge • Acts as the liaison between the GA sales team and the GA product line • Lead and promote Solutions and Services customer opportunities jointly with the sales organization • Lead Annual Market Assessment for the region • Analyze market trends and customer data to identify and guide strategies to advise wider organization on developing market opportunities • Lead and facilitate growth campaigns to expand business outreach • Cross-functional collaboration: Work closely with sales, product development, and other departments to ensure strategic alignment and achieve shared objectives • Lead new product and solutions requirements specification for North America and drive plan with global product lines • Collaborate with GA sales directors to create a NAM market overview with a rolling 24-month outlook • Focused on customer challenges and value of solving those challenges segmented by market segments we serve • Collaborate with the Product Management team, Services, and R&D teams providing input to roadmap and capabilities and solutions needed to serve the market • Work with sales teams to support customer engagement, pre-qualification, and technical discussions for new solutions and services

• Develop a trusted advisor relationship with key accounts and stakeholders • Advise clients on marketing strategies, both in suggesting new strategies and in offering improvements/revisions to client-suggested strategies • Serve as primary point of contact and build long-term relationships with clients • Carry and present yourself as the digital marketing authority to clients, making suggestions that will have real impacts • Understand project scope, requirements and resource needs by collaborating with sales, support teams, and clients • Lead calls for clients, introducing them to SMC’s team, guiding them on our process, and helping them feel confident in their decision to work with our company • Responsible for the presentation and renewal of quarterly partnership growth plans with clients • Manage client profiles in Hubspot • Provide clear direction to internal teams, setting expectations and due dates for deliverables • Effectively manage client requests in a timely manner • Manage multiple projects simultaneously