• Lead and manage a growing team of ~8 growth and marketing leaders • Develop and execute market growth strategies for the North America Grid Automation organization (GA NAM) • Lead the regional Long-Term Strategy (LTS) process for GA NAM … refines strategy on an on-going basis as new details emerge • Acts as the liaison between the GA sales team and the GA product line • Lead and promote Solutions and Services customer opportunities jointly with the sales organization • Lead Annual Market Assessment for the region • Analyze market trends and customer data to identify and guide strategies to advise wider organization on developing market opportunities • Lead and facilitate growth campaigns to expand business outreach • Cross-functional collaboration: Work closely with sales, product development, and other departments to ensure strategic alignment and achieve shared objectives • Lead new product and solutions requirements specification for North America and drive plan with global product lines • Collaborate with GA sales directors to create a NAM market overview with a rolling 24-month outlook • Focused on customer challenges and value of solving those challenges segmented by market segments we serve • Collaborate with the Product Management team, Services, and R&D teams providing input to roadmap and capabilities and solutions needed to serve the market • Work with sales teams to support customer engagement, pre-qualification, and technical discussions for new solutions and services

• Develop a trusted advisor relationship with key accounts and stakeholders • Advise clients on marketing strategies, both in suggesting new strategies and in offering improvements/revisions to client-suggested strategies • Serve as primary point of contact and build long-term relationships with clients • Carry and present yourself as the digital marketing authority to clients, making suggestions that will have real impacts • Understand project scope, requirements and resource needs by collaborating with sales, support teams, and clients • Lead calls for clients, introducing them to SMC’s team, guiding them on our process, and helping them feel confident in their decision to work with our company • Responsible for the presentation and renewal of quarterly partnership growth plans with clients • Manage client profiles in Hubspot • Provide clear direction to internal teams, setting expectations and due dates for deliverables • Effectively manage client requests in a timely manner • Manage multiple projects simultaneously

• You will build and operate the systems that drive advisor acquisition, lifecycle automation, and revenue attribution. • Using large language models (LLMs), automation, APIs, and data pipelines, you will replace manual marketing work with scalable infrastructure. • Advisor Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth, while holding or improving Cost Per Lead (CPL) and lead quality. • A step-change in experimentation velocity across creative, landing pages, and lifecycle. • Closed-loop attribution from marketing source to closed revenue. • Incremental pipeline unlocked without adding Sales Development Representative (SDR) headcount. • AI-native content and campaign generation across ads, email, landing pages, and nurture — with an evaluation layer for brand voice, conversion intent, and SEC/FINRA compliance before anything ships. • Persona segmentation and enrichment pipelines that map inbound leads in real time and personalize outreach, nurture, and sales talking points. • Paid media automation across Google and LinkedIn Ads — bid rules, creative rotation, suppression, budget logic — driven by APIs, not manual operation. • Lifecycle and nurture systems with suppression logic across paid, Customer Relationship Management (CRM), and lifecycle channels. • Multi-touch attribution and a unified marketing–sales performance layer with one trusted view of lead quality, pipeline, and revenue by source and persona. • Agentic workflows that coordinate enrichment, scoring, outreach, and follow-up across CRM, email, and paid platforms.

• Reporting to the Executive Vice President of Sales, is a high-impact leadership role responsible for driving enterprise-wide growth initiatives, identifying new market opportunities, and accelerating revenue performance. • This role blends strategic thinking, data-driven decision-making, and cross-functional leadership to unlock sustainable growth across products, channels, and customer segments. • Develop and lead the company’s long-term growth strategy aligned with organizational goals. • Identify and prioritize new revenue streams, market expansions, and business opportunities. • Drive top-line revenue growth through innovative go-to-market strategies. • Establish and monitor KPIs, dashboards, and growth metrics to track performance. • Champion customer-centric growth initiatives across the organization. • Collaborate with Sales, Marketing, Product, Finance, and Operations to align growth initiatives. • Foster a culture of testing, learning, and continuous improvement.