SMC National

• Increase SQL volume, improve lead quality, and accelerate pipeline by engaging, qualifying, and nurturing inbound and marketing‑generated leads. • Respond to inbound leads within defined SLAs (hot leads <5 minutes). • Execute multi‑channel outreach (call, SMS, email, voicemail, LinkedIn). • Personalize outreach based on lead source, behavior, and ICP fit. • Follow structured cadences for each lead type (FB lead form, webinar, download, referral, etc.). • Conduct discovery to determine fit based on: Practice size, Revenue, Decision‑maker status, Current marketing challenges, Timeline, Budget alignment, Tech stack. • Document qualification notes clearly in HubSpot. • Share relevant case studies, videos, and resources. • Explain the value proposition clearly and confidently. • Warm leads before handoff to Sales. • Re‑engage cold leads. Follow up on no‑shows. Push stalled deals forward with helpful content. Identify buying signals early. • Report weekly on: Lead quality by source, Objection trends, Messaging resonance, Content gaps, Opportunities for workflow optimization

• Develop a trusted advisor relationship with key accounts and stakeholders • Advise clients on marketing strategies, both in suggesting new strategies and in offering improvements/revisions to client-suggested strategies • Serve as primary point of contact and build long-term relationships with clients • Carry and present yourself as the digital marketing authority to clients, making suggestions that will have real impacts • Understand project scope, requirements and resource needs by collaborating with sales, support teams, and clients • Lead calls for clients, introducing them to SMC’s team, guiding them on our process, and helping them feel confident in their decision to work with our company • Responsible for the presentation and renewal of quarterly partnership growth plans with clients • Manage client profiles in Hubspot • Provide clear direction to internal teams, setting expectations and due dates for deliverables • Effectively manage client requests in a timely manner • Manage multiple projects simultaneously

Job Title: Dental Marketing Strategist Department: Corporate Marketing Reports to: Director of Marketing Job Summary We are seeking a skilled Marketing Strategist with proven experience in the dental industry. This dual-role position requires a creative storyteller and analytical thinker who can craft compelling email campaigns while developing and optimizing Facebook ad strategies. The ideal candidate will understand the nuances of dental lead acquisition and will thrive in a fast-paced, collaborative environment. - FULL TIME, SALARIED - $55K-70k per year - Benefits include: Health/Dental/Vision Insurance, Paid Time Off, Sick Time, Life Insurance, Short and Long Term Disability and 401k with match - Remote position with the ability to work anywhere - Work a 9/80 schedule - This means you have every other Friday off! - Must reside in the United States - Ability to work for a company that values their people and their talents - Supportive and empowering work culture environment - Monthly Performance Bonus opportunity Supervisory Responsibilities - N/A Duties/Responsibilities - Email Marketing & Lead Nurturing: - - Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, with a focus on driving measurable conversions. - Collaborate with the graphics team to ensure emails are visually appealing and on-brand. - Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources. - Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data. - Facebook Ad Strategy: - - Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals. - Develop ad copy, creative concepts. - Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement. - Conduct A/B testing and optimize ad performance across audiences and creatives. - Provide reporting and insights to the Director of Marketing on campaign effectiveness. - Marketing Support: - - Collaborate with cross-functional teams to align campaigns with overall marketing strategy. - Stay current on dental industry trends and patient behavior insights. - Document processes and contribute to scalable marketing systems. - Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing. Basic Qualifications - 2+ years of dental industry experience (REQUIRED) - 1+ years of experience in email marketing and Facebook ad strategy - Strong copywriting skills with ability to adapt tone - Proficiency in HubSpot or similar CRM platforms - Analytical mindset with ability to interpret campaign data - Exceptional communicator (verbal and written) - Excellent customer service - Ability to effectively manage resources - Driven to deliver results - Highly organized - Collaborative relationship builder - Possess strong attention to detail Preferred Qualifications - Direct experience in marketing in the dental industry - Track record of driving measurable conversion campaigns - Familiarity with HIPAA compliance in marketing communications - Experience managing budgets and scaling paid social campaigns - Strong collaboration skills with cross-functional teams Physical Requirements: - Prolonged periods of sitting at a desk and working on a computer. This Role Will Fit Like A Glove For: - Someone who is a go-getter - Someone who is self-aware and has a growth mindset - Someone who can see the silver lining in things and is positive - Someone who can take ownership of their actions - Someone who is inquisitive and naturally never stops learning - Someone who is self-motivated and doesn’t need a manager instructing them on what to do - Someone who isn't afraid of personal development - Someone who is passionate

• Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, with a focus on driving measurable conversions. • Collaborate with the graphics team to ensure emails are visually appealing and on-brand. • Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources. • Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data. • Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals. • Develop ad copy, creative concepts. • Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement. • Conduct A/B testing and optimize ad performance across audiences and creatives. • Provide reporting and insights to the Director of Marketing on campaign effectiveness. • Collaborate with cross-functional teams to align campaigns with overall marketing strategy. • Stay current on dental industry trends and patient behavior insights. • Document processes and contribute to scalable marketing systems. • Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing.