• You will build and operate the systems that drive advisor acquisition, lifecycle automation, and revenue attribution. • Using large language models (LLMs), automation, APIs, and data pipelines, you will replace manual marketing work with scalable infrastructure. • Advisor Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth, while holding or improving Cost Per Lead (CPL) and lead quality. • A step-change in experimentation velocity across creative, landing pages, and lifecycle. • Closed-loop attribution from marketing source to closed revenue. • Incremental pipeline unlocked without adding Sales Development Representative (SDR) headcount. • AI-native content and campaign generation across ads, email, landing pages, and nurture — with an evaluation layer for brand voice, conversion intent, and SEC/FINRA compliance before anything ships. • Persona segmentation and enrichment pipelines that map inbound leads in real time and personalize outreach, nurture, and sales talking points. • Paid media automation across Google and LinkedIn Ads — bid rules, creative rotation, suppression, budget logic — driven by APIs, not manual operation. • Lifecycle and nurture systems with suppression logic across paid, Customer Relationship Management (CRM), and lifecycle channels. • Multi-touch attribution and a unified marketing–sales performance layer with one trusted view of lead quality, pipeline, and revenue by source and persona. • Agentic workflows that coordinate enrichment, scoring, outreach, and follow-up across CRM, email, and paid platforms.

• Reporting to the Executive Vice President of Sales, is a high-impact leadership role responsible for driving enterprise-wide growth initiatives, identifying new market opportunities, and accelerating revenue performance. • This role blends strategic thinking, data-driven decision-making, and cross-functional leadership to unlock sustainable growth across products, channels, and customer segments. • Develop and lead the company’s long-term growth strategy aligned with organizational goals. • Identify and prioritize new revenue streams, market expansions, and business opportunities. • Drive top-line revenue growth through innovative go-to-market strategies. • Establish and monitor KPIs, dashboards, and growth metrics to track performance. • Champion customer-centric growth initiatives across the organization. • Collaborate with Sales, Marketing, Product, Finance, and Operations to align growth initiatives. • Foster a culture of testing, learning, and continuous improvement.

• Lead and manage a growing team of ~8 growth and marketing leaders • Develop and execute market growth strategies for the North America Grid Automation organization (GA NAM) • Leads the regional Long-Term Strategy (LTS) process for GA NAM • Acts as the liaison between the GA sales team and the GA product line • Lead Annual Market Assessment for the region • Analyze market trends and customer data to identify and guide strategies to advise wider organization on developing market opportunities • Collaborate with the Product Management team, Services, and R&D teams providing input to roadmap and capabilities and solutions needed to serve the market • Work with sales teams to support customer engagement, pre-qualification, and technical discussions for new solutions and services

• Own and scale Meta Ads campaigns end-to-end • Manage and grow large monthly budgets with ROAS / LTV focus • Launch, test, and scale campaign structures and strategies • Work hands-on inside ad accounts • Operate on top of and help evolve our UA automation algorithm • Design and execute testing frameworks • Drive creative and funnel experiments with product and creative teams • Identify scalable growth levers • Maintain campaign logic and process documentation