• Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts. • Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping. • Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly. • Create structured content strategies and recommendations to support UX and conversion goals. • Manage and improve local SEO for clients with physical locations. • Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console. • Present findings and recommendations clearly to clients, with support from PMs. • Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps. • Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup. • Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns. • Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage. • Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance. • Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch. • Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.). • Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps. • Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant. • Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly. • Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms. • Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.

• Technical SEO for our web platforms: You analyze the technical performance of our websites and implement concrete optimization measures. • Optimization & maintenance of our online shop: You optimize the technical structure, metadata and content of our Shopify store. • Performance optimization & technical implementation: You improve load times, reduce unnecessary scripts and apps, optimize images and ensure stable performance. • AIO & GEO – future-oriented optimization: You take into account the impact of AI-powered search results and Generative Engine Optimization on our website and shop strategy. • Analytics, tracking & reporting: You set up and maintain GA4, Tag Manager and dashboards. • Conversion optimization & UX analysis: You analyze user flows, run A/B tests and identify areas for improvement. • Technical content management: You maintain content in the CMS, optimize structure, internal linking and the technical quality of our web content.

• SEO Manager will be responsible for day-to-day support & management of client strategies who run SEO efforts from auditing & on boarding to monthly content and technical execution. • Own the SEO and AIO strategy for a subset of clients in Healthcare • Lead in creation of strategic client roadmaps that align with SEO best practices and client business goals • As a key member of an SEO pod – support in managing implementation of SEO optimizations on client WordPress sites • Support in the development and jointly present monthly performance reports to Account Managers and client points of contact • Serve as true subject matter experts for clients and Account Managers as it relates to content and technical SEO strategies • Lead core management of all things SEO: SEO strategy, UX, onsite content and link building • Conduct ongoing keyword research and mapping to identify target topics and develop relevant content and on-page optimization strategies • Experience with on-site technical SEO, local listings & reputation sites, SEO tools, content strategy development, social media strategy, influencer marketing, digital PR, and link building techniques.

• You will learn everything essential about SEO (search engine optimization) • You will gain insight into keyword research and working with various SEO tools • You will learn how to write SEO-optimized texts for different target audiences • You will design and create educational content across various subject areas for school and university students