We are a boutique digital agency based out of Phoenix, AZ.
SEO Specialist
Location
Arizona
Posted
64 days ago
Salary
0
Seniority
Lead
Job Description
SEO Specialist
Blacksmith Agency
• Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts. • Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping. • Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly. • Create structured content strategies and recommendations to support UX and conversion goals. • Manage and improve local SEO for clients with physical locations. • Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console. • Present findings and recommendations clearly to clients, with support from PMs. • Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps. • Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup. • Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns. • Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage. • Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance. • Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch. • Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.). • Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps. • Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant. • Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly. • Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms. • Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.
Job Requirements
- 10+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients
- Proven track record of delivering measurable growth through SEO, with examples supported by first-party data (e.g., traffic, leads, rankings)
- Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console, including setting up reports and interpreting traffic behavior
- Experience managing SEO across a variety of different industry websites, with direct implementation of metadata, schema, redirects, and internal linking
- Confident conducting keyword research and mapping SEO strategy to business goals (traffic growth, lead generation, etc.)
- Comfortable collaborating with developers to resolve indexing issues, implement redirects, or improve page speed
- Able to juggle multiple client projects at once, hit deadlines, and clearly prioritize tasks across clients
- Skilled in translating SEO insights into plain-English takeaways for clients and internal teams
- Excellent communication and collaboration skills in a remote team environment
Benefits
- Competitive pay
- 100% remote work
- High visibility on projects with real impact
- Opportunity to shape SEO process and best practices at an established digital agency
- A no-drama, results-focused team that values autonomy and execution
- Opportunity to work and grow at an award-winning digital agency
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