Blacksmith Agency

• Own and ship internal automation roadmap • Build production systems on top of AI models • Collaborate directly with engineering and delivery leadership • Turn documented automation workflows into shipped, working systems

• Own the Cycle: Manage everything from the initial intake call with leadership to the final offer letter. • Global Sourcing: Find and engage talent across the U.S., LATAM, India, and beyond. You know where the best people hang out (and it’s not always on LinkedIn). • High-Touch Experience: Ensure every candidate, whether they get the job or not, has a seamless, respectful, and "Blacksmith-standard" experience. • Cultural Vetting: Evaluate candidates for more than just skills. You’ll be the first line of defense in ensuring every hire is a cultural and performance fit. • Pipeline Building: Maintain a "warm bench" of freelancers and full-time talent so we can move fast when a new project kicks off. • Keep us Organised: Maintain a clean, data-driven pipeline in our ATS (Ashby/Lever) and keep hiring managers in the loop.

• Own the full sales cycle from discovery through close. • Generate new business while growing existing client relationships. • Lead consultative discovery, solution development, and stakeholder alignment. • Manage complex deals with multiple decision-makers. • Partner with SDRs to convert warm leads into opportunities. • Deliver compelling virtual presentations and proposals. • Negotiate contracts and support legal/procurement processes. • Collaborate cross-functionally to ensure strong client outcomes.

• Command the full design process including design creation, conceptualization, wireframing/storyboarding, and finalizing layouts for mobile and desktop • Apply current design trends and modern branding styles to create and evolve powerful brand narratives to create visually compelling digital products • Obsessively attend to details to achieve pixel perfection • Identify the true needs of users by taking research and insights into ideas that form disruptive websites and features, then designing the workflows and detailed interactions to realize them and apply the insights to the design and product strategy • Masterfully communicate the purpose and thought process behind your designs to the internal team and clients • Build leading-edge designs for clients across all industries and markets comprised of all sizes ranging from SMB to Enterprise • Evangelize user-centered design practices and their value to the rest of the team, stakeholders, and subject matter experts • Collaborate with strategy and business development teams to create and develop new business opportunities and drive all creative aspects of sales pursuits • Confidently take on high-end projects using both visual prowess and strong social, professional skills to collaborate, receive feedback, and motivate team members • Comfortably have work thoughtfully critiqued by the team and clients to utilize feedback in a process of iteration till a polished end product is achieved • Eagerly and creatively meet project needs to succeed and ensuring Blacksmith is delivering high-quality design work that delivers on our client’s business strategy and mission • Excellent organization execution of all files, layers and folders • Work with President and department leaders throughout each project’s process

• Manage the direct reports of junior project managers, oversee project resourcing and professional development, and ensure their well-being. • Collaborate closely with group leaders to proactively address and manage concerns related to team members and/or projects within your pod. • Act as the day-to-day Project Manager for 4-5 active projects; exhibiting an expert level ownership over all project scopes/plans, client meetings, written status updates, demos, risk management, and iterative scope/expectation management. Successfully created and executed project plans to deliver fixed price, retainer, and T&M projects within expected timelines and budgets. • Ensure superior quality deliverables by collaboratively engaging cross-discipline leadership, and enforcing rigorous QA processes and standards to provide end-to-end delivery and client satisfaction. • Lead discovery engagements that expertly define cross-discipline project requirements and demonstrate an expert understanding of underlying client business goals and objectives. Consistently identify strategic opportunities to engage with the BSA Sales team and collaborate toward building strong, long-term client relationships.

• Own end-to-end SEO strategy for multiple clients, including technical, on-page, and off-page efforts. • Conduct in-depth SEO audits, competitive gap analyses, and keyword opportunity mapping. • Collaborate with designers and developers during the strategy and build phases to ensure SEO is implemented cleanly. • Create structured content strategies and recommendations to support UX and conversion goals. • Manage and improve local SEO for clients with physical locations. • Track rankings, crawl health, Core Web Vitals, and conversions through platforms like Ahrefs, GA4, and Search Console. • Present findings and recommendations clearly to clients, with support from PMs. • Run technical SEO audits using tools like Screaming Frog and SEMrush, and summarize findings in plain language with prioritized action steps. • Implement on-page SEO updates directly in CMS platforms (primarily WordPress), including meta tags, headers, alt text, internal links, and schema markup. • Conduct keyword research using Ahrefs or SEMrush to identify primary and secondary targets for core pages, blog content, and campaigns. • Create SEO briefs and outlines to guide writers or internal team members on structure, keyword usage, and topic coverage. • Review draft content and optimize for SEO before publishing, ensuring readability, scannability, and performance. • Collaborate with developers during website projects to ensure SEO requirements (like crawlability, redirects, and proper URL structure) are met before launch. • Set up and configure SEO tools for new websites (Google Search Console, Google Analytics 4, basic tracking parameters, etc.). • Generate clear monthly reports for clients using GA4 and other tools, highlighting wins, identifying drops, and suggesting next steps. • Research backlink opportunities through competitor analysis, brand mentions, and digital PR partners; support execution where relevant. • Stay informed about Google algorithm updates and evaluate how they might impact client sites; recommend adjustments accordingly. • Attend client meetings (as needed) to walk through SEO performance and explain strategy in non-technical terms. • Flag technical blockers or content gaps and collaborate with project managers or client strategists to get them resolved.

• Research: Lead the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations. • Consult: Develop recommendations for project direction based on research, industry knowledge, digital best practices, collaboration with creative teams, and established client goals. • Present: Prepare and present approaches and recommendations in a compelling way to internal teams and future prospective clients. • Build: Perform stakeholder interviews and facilitate strategy workshops with clients to gain clarity and alignment on goals. • Maintain: Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics.

• Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack) • Identify decision-makers and create accurate contact lists • Craft and execute personalized outbound sequences via email, LinkedIn, and phone • Book qualified discovery calls for AEs • Maintain clean records in Salesforce and SalesLoft • Work with the sales team to test messaging, optimize targeting, and tighten feedback loops • Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.) • Stay sharp on industry trends, client case studies, and our core service offerings

• Own the internal financial systems at BSA • Maintain and update all financial models in Google Sheets • Build and improve revenue, margin, cash flow, and EBITDA forecasts • Update assumptions weekly or monthly based on new sales and churn data • Run scenario models and present the impact to leadership • Track runway and financial safety thresholds across the business • Produce monthly actual vs forecast variance reports • Analyze revenue, cost, margin, and utilization trends • Prepare dashboards for leadership that show performance against targets • Surface early warnings when margins slip or costs increase • Provide simple summaries that explain what happened and why • Calculate and maintain CAC, LTV, payback period, and service line economics • Break down profitability for projects & retainers • Identify margin erosion and propose fixes early • Help define our pricing and hiring triggers using data • Build and update headcount capacity models • Identify when we need to hire and the financial impact of hiring early or late • Support workforce planning for PMs, developers, AEs, SDRs, and contractors • Integrate data from QuickBooks, Salesforce, and JustWorks • Work with our bookkeeper for clean financial inputs • Build templates and systems to automate reporting over time • Prepare materials for quarterly planning and leadership reviews

• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients • Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate) • Conduct keyword research, audience targeting, and write/edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations • Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals • Identify and manage negative keywords to improve efficiency • Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.) • Prepare monthly performance reports with clear takeaways and next-step recommendations • Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance • Stay current on Google Ads updates, keyword trends, and performance benchmarks • Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing