• Central point of contact for brand identity and product positioning • Develop and maintain a consistent messaging framework • Consolidate input from various stakeholders • Collaborate with designers on strategic alignment • Work closely with the Communications team to ensure consistent wording • Design market surveys and share learnings to optimize market presence

• Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs • Lead the Health Care Provider (HCP) strategy development and work with agency partners to execute omnichannel strategies for HCPs • Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government) • Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally • Partner with the Training Director to identify and develop product focused sales training • Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications • Assist in the management of the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs • Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs) • Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.) • Play key role in managing agency and external vendor relationships • Ensure marketing spend is tracking to target • Perform ad-hoc and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities

• Develop and execute content strategies aligned with pipeline and revenue goals. • Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets. • Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices. • Contribute to the planning and execution of Pacvue’s webinar program. • Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives. • Support the development and extension of major data reports that drive ongoing lead capture. • Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms. • Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices. • Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation. • Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives.

• Take full ownership of the brand across strategy, communication, and execution • Define and develop the brand identity (tone of voice, positioning, visual direction) • Build a strong, recognizable brand for an international, nightlife-oriented audience • Ensure consistency across all digital channels • Design and execute marketing strategies to drive awareness and bookings • Launch and manage campaigns (online & offline) • Identify strategic partnerships (hostels, hotels, tourism actors, influencers) • Optimize customer acquisition and brand visibility • Manage and grow social media accounts (Instagram, TikTok, etc.) • Create engaging, viral, and community-driven content • Collaborate with creators, photographers, and videographers • Capture and leverage user-generated content • Understand the customer journey remotely through analytics and feedback • Coordinate with local teams to ensure brand consistency on-site • Gather insights and continuously improve the experience