• Become the Product Expert: • Develop in-depth knowledge of the application (s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes • Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles • Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies • Use these insights to inform the go-to-market strategies and ensure our products stand out in the marketplace • Craft the Product Narrative: • Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively • Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures • Bridge Between Product and Market: • Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity • Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision • Sales Enablement Champion: • Proactively engage to empower the sales teams with the resources they need to close deals effectively. Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits • Conduct product training sessions to equip the sales force with in-depth product knowledge • Measure and Optimize: • Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates) • Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies • Lead across Marketing: • Partner with and influence the other marketing teams to work together to create an ideal GTM • Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market • Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns • Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms

• Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success • Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits • Develop solid written messaging, utilizing best practices. • Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.). • Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership. • Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success. • Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications. • Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product. • Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages.

• Support the creation of marketing collateral including solution briefs, case studies, presentations, battle cards, blog posts, and data sheets • Contribute to high-level messaging and storytelling frameworks that reinforce platform value and differentiation. • Partner with Sales Enablement to develop materials and training content to help the sales team effectively communicate ScienceLogic's value proposition • Help maintain and update competitive positioning materials and playbooks • Assist in product launch planning and logistics, ensuring timelines, deliverables, and cross-team coordination stay on track • Help prepare launch readiness materials to ensure sales, marketing, and customer-facing teams understand key messages, target audiences, and value proposition • Collaborate with demand generation, content marketing, and partner marketing teams to support integrated campaigns • Support the development of buyer personas and customer journey maps • In partnership with Analyst Relations, support research on customer segments, industries, and use cases to inform positioning and campaign targeting • Help translate technical product features into customer-facing benefits and use cases • Work closely with product management, sales, customer success, and marketing teams to ensure consistent messaging and alignment • Support event preparation for trade shows, webinars, and customer events • Assist in gathering proof points, customer examples, and inputs for analyst research cycles as needed • Share product and market insights with internal teams to maintain alignment on messaging and customer needs • Track key metrics for content performance and campaign effectiveness • Help conduct ROI/TCO analysis and develop business case materials • Support ongoing optimization of messaging based on market feedback and data

• Reporting to the Chief Product Officer, responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio. • Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities. • Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy. • Provide structured input into strategic conversations with Product and Executive leadership. • Own product positioning, value propositions, and solution messaging across priority products and verticals. • Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives. • Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling. • Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations. • Collaborate with Product, Sales, and Finance on pricing and packaging discussions. • Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers. • Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations. • Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction. • Drive consistency across the funnel—from roadmap narrative → marketing → sales execution. • Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights. • Participate in TAM analysis, customer segmentation, and portfolio-level market sizing. • Provide market signals and competitive insights to help shape product themes and strategic bets. • Support the evaluation of product gaps, expansion opportunities, and market-fit assessments. • Contribute to product investment discussions, ROI modeling, and business-case creation.