• Support the creation of marketing collateral including solution briefs, case studies, presentations, battle cards, blog posts, and data sheets • Contribute to high-level messaging and storytelling frameworks that reinforce platform value and differentiation. • Partner with Sales Enablement to develop materials and training content to help the sales team effectively communicate ScienceLogic's value proposition • Help maintain and update competitive positioning materials and playbooks • Assist in product launch planning and logistics, ensuring timelines, deliverables, and cross-team coordination stay on track • Help prepare launch readiness materials to ensure sales, marketing, and customer-facing teams understand key messages, target audiences, and value proposition • Collaborate with demand generation, content marketing, and partner marketing teams to support integrated campaigns • Support the development of buyer personas and customer journey maps • In partnership with Analyst Relations, support research on customer segments, industries, and use cases to inform positioning and campaign targeting • Help translate technical product features into customer-facing benefits and use cases • Work closely with product management, sales, customer success, and marketing teams to ensure consistent messaging and alignment • Support event preparation for trade shows, webinars, and customer events • Assist in gathering proof points, customer examples, and inputs for analyst research cycles as needed • Share product and market insights with internal teams to maintain alignment on messaging and customer needs • Track key metrics for content performance and campaign effectiveness • Help conduct ROI/TCO analysis and develop business case materials • Support ongoing optimization of messaging based on market feedback and data

• Reporting to the Chief Product Officer, responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio. • Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities. • Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy. • Provide structured input into strategic conversations with Product and Executive leadership. • Own product positioning, value propositions, and solution messaging across priority products and verticals. • Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives. • Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling. • Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations. • Collaborate with Product, Sales, and Finance on pricing and packaging discussions. • Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers. • Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations. • Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction. • Drive consistency across the funnel—from roadmap narrative → marketing → sales execution. • Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights. • Participate in TAM analysis, customer segmentation, and portfolio-level market sizing. • Provide market signals and competitive insights to help shape product themes and strategic bets. • Support the evaluation of product gaps, expansion opportunities, and market-fit assessments. • Contribute to product investment discussions, ROI modeling, and business-case creation.

• Refine Haus’ positioning, messaging, and narrative across all products and customer segments • Work on competitive intelligence, market research, and customer insights to inform product direction and GTM strategy • Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value • Drive launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes • Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs • Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion • Work to create a consistent framework for value propositions, audience segmentation, and pricing and packaging • Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership • Work to help us develop a successful Analyst Relations strategy

• Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver. • Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions. • Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success. • Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development. • Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights. • Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning. • Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field. • Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.