Job Closed
This listing is no longer active.
We’re a $8+ billion dollar, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform. At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.
Product Marketing Manager II – SaaS
Location
United States
Posted
167 days ago
Salary
$105K - $120K / year
Seniority
Senior
Job Description
Product Marketing Manager II – SaaS
Aya Healthcare
• Become the Product Expert: • Develop in-depth knowledge of the application (s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes • Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles • Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies • Use these insights to inform the go-to-market strategies and ensure our products stand out in the marketplace • Craft the Product Narrative: • Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively • Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures • Bridge Between Product and Market: • Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity • Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision • Sales Enablement Champion: • Proactively engage to empower the sales teams with the resources they need to close deals effectively. Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits • Conduct product training sessions to equip the sales force with in-depth product knowledge • Measure and Optimize: • Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates) • Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies • Lead across Marketing: • Partner with and influence the other marketing teams to work together to create an ideal GTM • Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market • Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns • Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms
Job Requirements
- 5+ years of experience in software product marketing
- Proven experience developing thoughtful marketing plans that drove impact
- Ability to gain the trust and respect of key internal stakeholders and to quickly establish yourself as a trusted advisor and subject matter expert in marketing and GTM best practices
- Possess a high degree of comfort leading cross functional teams and individuals
- Experience driving towards results
- Must be comfortable in ambiguous situations, making hard decisions, being an advocate for getting things done the right way with a large bias for action
- Must exhibit a high degree of professionalism, communicate proactively and seek leadership opportunities
Benefits
- Free premium medical, dental, life and vision insurance
- Generous 401(k) match
- Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses
- Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling
- Celebrations! We hit our goals and reward ourselves.
- Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday!
- Unlimited DTO — we believe in time off!
- Virtual yoga, meditation or boot camp classes offered daily
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
• Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success • Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits • Develop solid written messaging, utilizing best practices. • Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.). • Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership. • Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success. • Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications. • Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product. • Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages.
Product Marketing Manager
ScienceLogicWe are a leader in AIOps providing modern IT operations with actionable insights to predict and resolve problems faster.
• Support the creation of marketing collateral including solution briefs, case studies, presentations, battle cards, blog posts, and data sheets • Contribute to high-level messaging and storytelling frameworks that reinforce platform value and differentiation. • Partner with Sales Enablement to develop materials and training content to help the sales team effectively communicate ScienceLogic's value proposition • Help maintain and update competitive positioning materials and playbooks • Assist in product launch planning and logistics, ensuring timelines, deliverables, and cross-team coordination stay on track • Help prepare launch readiness materials to ensure sales, marketing, and customer-facing teams understand key messages, target audiences, and value proposition • Collaborate with demand generation, content marketing, and partner marketing teams to support integrated campaigns • Support the development of buyer personas and customer journey maps • In partnership with Analyst Relations, support research on customer segments, industries, and use cases to inform positioning and campaign targeting • Help translate technical product features into customer-facing benefits and use cases • Work closely with product management, sales, customer success, and marketing teams to ensure consistent messaging and alignment • Support event preparation for trade shows, webinars, and customer events • Assist in gathering proof points, customer examples, and inputs for analyst research cycles as needed • Share product and market insights with internal teams to maintain alignment on messaging and customer needs • Track key metrics for content performance and campaign effectiveness • Help conduct ROI/TCO analysis and develop business case materials • Support ongoing optimization of messaging based on market feedback and data
Senior Director, Product Marketing and Strategy
AccelaMarket-leading solutions that empower governments to build thriving communities, grow businesses and protect citizens.
• Reporting to the Chief Product Officer, responsible for shaping Accela’s outbound product narrative, market positioning, and go‑to‑market readiness across our portfolio. • Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities. • Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy. • Provide structured input into strategic conversations with Product and Executive leadership. • Own product positioning, value propositions, and solution messaging across priority products and verticals. • Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives. • Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling. • Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations. • Collaborate with Product, Sales, and Finance on pricing and packaging discussions. • Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers. • Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations. • Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction. • Drive consistency across the funnel—from roadmap narrative → marketing → sales execution. • Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights. • Participate in TAM analysis, customer segmentation, and portfolio-level market sizing. • Provide market signals and competitive insights to help shape product themes and strategic bets. • Support the evaluation of product gaps, expansion opportunities, and market-fit assessments. • Contribute to product investment discussions, ROI modeling, and business-case creation.
• Refine Haus’ positioning, messaging, and narrative across all products and customer segments • Work on competitive intelligence, market research, and customer insights to inform product direction and GTM strategy • Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value • Drive launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes • Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs • Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion • Work to create a consistent framework for value propositions, audience segmentation, and pricing and packaging • Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership • Work to help us develop a successful Analyst Relations strategy
