• Work closely with the brand and marketing lead, as well as the in-house design team, to develop clear, compelling copy for campaigns and marketing collaterals • Research, conceptualise, and develop creative ideas and strategies for campaigns— including online and offline materials, video scripts, and other assets that resonate with the target audience • Collaborate with designers, PR, cross-functional teams, and external agencies on branding, marketing, and partnership initiatives • Create, edit, and proofread copy to ensure clarity, accuracy, and consistent brand voice across all communications • Oversee and support campaign execution from production through to launch • Stay up to date with industry trends, popular culture, and emerging movements within the crypto space • Perform any other ad-hoc duties as required.

• Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages. • Create compelling copy for direct mail, newspapers, marriage mail, and inserts. • Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue. • Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding. • Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards. • Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.

• Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content

Craft compelling, strategic copy while leading cross-functional collaboration and mentoring junior team members. Drive client satisfaction through effective presentations and strategic thinking, ensuring timely delivery of innovative, on-brand content.