• Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content

Craft compelling, strategic copy while leading cross-functional collaboration and mentoring junior team members. Drive client satisfaction through effective presentations and strategic thinking, ensuring timely delivery of innovative, on-brand content.

• Creating and executing communication campaigns • Writing impactful email campaigns • Developing copy for complete sales funnels • Analyzing campaign performance

• Write conversion-focused copy for landing pages, paid campaigns, email sequences, and ads targeting Fortune 500 companies. • Lead copy end-to-end for marketing campaign launches, from awareness ads through nurture emails, landing pages, and sales follow-up sequences. • Develop enablement copy (such as outbound sequences, one-pagers, and battle cards) in close partnership with the sales team. • Audit existing content across key channels and recommend improvements to ensure consistency in brand voice and tone. • Partner with leaders across go-to-market teams (events, demand gen, product marketing, sales) to deliver copy aligned with campaign goals. • Run structured A/B tests on headlines, CTAs, subject lines, and ad copy, and share learnings with the broader team. • Manage multiple projects independently, balancing speed, quality, and creativity. • Update and evolve the brand style guide to maintain consistency across all written materials. • Leverage HeyMarvin's own research platform to mine customer insights, language, and objections directly — and use that intelligence in every piece of copy you write.