IPG Health

Develop and optimize paid search campaigns, conduct keyword research, analyze metrics, and collaborate with teams to enhance strategies and drive campaign success while staying informed on industry trends and compliance.

Title: Strategic Planning Supervisor Location: New York, NY, United States Job Description: Location NY NY 622 3rd Agency Area 23 Department Strategic Planning Job Number 61336 Job Type Regular Posting Locations United States - New York, New York Work Arrangement Regular - Hybrid Job Description JOB SUMMARY Job Description JOB SUMMARY The Strategic Planning Supervisor is an experienced planner who conducts and helps manage planning work. They are expected to evolve from a supportive role to a more autonomous role on core brand strategy deliverables and workshop execution. They are required to possess strong research skills, including design, discussion guide development, moderating, and reporting that drives actionable insights and output. Additionally, they are expected to have the ability to translate understanding of disease, market, and competition into strategic recommendations for straightforward brand challenges. The Strategic Planning Supervisor will have the opportunity to manage junior team members and provide strategic guidance to clients. ESSENTIAL FUNCTIONS Brand Planning Full understanding and execution of strategic discipline, agency processes and pharma compliance requirements. Gathering of relevant customer dynamics, understand disease state and how to apply this to a brand strategy. Advances insight distillation, strategy generation and storytelling skills. Client Management Conducts and facilitates client workshops. Builds and maintains positive client relationships. Effective ability to address internal and client questions on the agency’s POV and recommendations. Cross Functional Collaboration Act as internal brand team(s) day-to-day point of contact with less supervision and fosters positive team dynamic. Effective ability to consume and distill information into clear, concise summaries of key takeaways and a strong point of view. Talent Management Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate. JOB DUTIES / RESPONSIBILITIES *For Specialty functions, see additional information (if applicable) in the box below. - Applies strong foundational understanding of the strategic planning fundamentals of disease state, indications, customer and science of assigned brands. - Acts as the strategic planning day to day point of contact for internal team on key accounts. - Understands and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements. - Leads market research design, interviewing, insight identification, and reporting. - Translates deeper immersion into market, competition, and customers into a robust fact base and actionable recommendations. - Autonomously leads and owns social listening monitoring and analysis. - Leads client workshops preparation and comfortably moderates break out groups and/or main sessions and capture key takeaways. - Attends and contributes to internal/client meetings and creates output reports. - Plays an active role in development of core brand strategy deliverables including campaign briefs, positioning target, tactical planning. - Manages and mentors Strategic Planners and/or Associate Strategic Planners eg, delivering feedback, advising on day-to-day workload. EDUCATION REQUIRED/PREFERRED Bachelor’s degree Marketing, Advertising, Communications, or Related Field Preferred AREA OF EXPERTISE REQUIRED/PREFERRED 4+ years Brand strategy or market research Preferred KNOWLEDGE, SKILLS, & ABILITIES · Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel. · Strong working knowledge in research tools (search databases including SERMO, Datamonitor). · Strong working knowledge in social media platforms. · Strong oral and written communication with the ability to articulate and support a point of view in internal and external meetings. · Ability to use AI platforms as an accelerant for brands needs and strategic deliverables. · Active listening and keen attention to detail. · Able to work on multiple projects, adhere to timeline and maintain organization. COMPETENCIES Communication Expresses ideas accurately, concisely, and clearly. Curiosity Displays eagerness in learning and asks thought provoking questions. Passion Demonstrates investment and commitment to brands, clients, teams, and assignments. Organization Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time. Collaboration Ability to work effectively in a team environment to build and foster positive relationships. Agility Ability to change directions quickly and think on your feet. Problem-Solving Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them. Engaged/Motivated Is attentive and shows interest in the subject and learning the discipline. Attention to Detail Self edits work and has a sharp focus on even the smallest of details. STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation. Salary $ 90,000 to $120,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Manage client deliverables by guiding development efforts and collaborating with cross-functional teams. Communicate project updates effectively, enforce internal procedures, and maintain detailed administrative records to support project success.

Title: VP, Associate Creative Director, Copy Job Description: Location NY NY 100 W 33rd Agency FCB Health New York Department Creative Job Number 60595 Job Type Regular Posting Locations United States - New York, New York Work Arrangement Regular - Hybrid Job Description JOB SUMMARY The VP Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client’s marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The VP ACD realizes that it's important to develop great work as well as develop great people. They are ambassadors of the agency internally and externally. ESSENTIAL FUNCTIONS Strategic Thinking Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives. Strategic Thinking Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives Creation and Execution Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements. Execution Command the workflow and conceptual direction for the account Execution Direct all members of staff to ensure proper production of campaign elements Creative Strategy Develop overall marketing strategies. Evaluate creative strategy and execution of all new work. Cross-functional Collaboration Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency Staffing Participates in interviewing and hiring process to ensure finding a right fit and talent. Team Management & Development Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development Business Management Responsible for establishing and maintaining the reputation of the company as a creative leader Client Management Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction Resource Management Ensure creative employees are billable and fully utilized to increase productivity and efficiency Relationship Management Coordinates creative materials across other disciplines JOB DUTIES & RESPONSIBILITIES Strategic Thinking: • Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc. • Work with account and creative senior management to develop overall marketing strategies. • Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship. • Partners with clients to understand brand, messaging, & creative vision. • Consistently surpasses client expectations. • Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines. • Participates in development of Brand personality, positioning, and creative briefs. Execution: • Manages and carries out photo shoots, video and film production, with assistance from reports. • Organizes thoughts effectively, communicates them well. • Places emphasis on quality control and adherence to deadlines. • Exhibits decisive problem solving ability. Relationship Management: • Ensures the account team member thoroughly understands creative concepts so that they are committed to selling them to the client. • Coordinates and works with account management and copywriter in identifying and obtaining information needed to carry out assignments. • Mentors all reports and arranges periodic reviews to ensure personal goals are being met. Business Management: • Ensures that all materials required for production are available and meet correct specifications. • Supervises and mentors art directors, senior art directors, and art supervisors and/or copywriters, senior copywriters, and copy supervisors on multiple brands. • Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames. • Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget. • Maintains current knowledge of production personnel, freelance art directors and/or copywriters, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results. • Develops and participates in compelling and captivating presentations. • Makes sound, timely decisions about final changes to work in progress. • Demonstrates full understanding of Vantage/billing process and timely reporting of hours. EDUCATION DEGREE/DIPLOMA AREA OF STUDY Bachelors Marketing, Advertising, Communications, or Related Field LICENSES & CERTIFICATIONS N/A EXPERIENCE 10 years Marketing/Advertising Business KNOWLEDGE & SKILLS Word Text Programs Solid knowledge of word text programs COMPETENCIES Communication Is attentive and shows interest in the subject; Expresses ideas clearly and accurately Problem Solving Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them Collaboration Ability to work effectively in a team environment to build and foster collaborative environment Managing Delegates responsibilities and fosters a collaborative environment to work with others Leadership Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others Interpersonal Skills Is able to establish and maintain rapport and build relationships with another Salary $160,000 to $220,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. About the Agency https://www.fcbhealthny.com/ Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency’s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Title: Art Supervisor Location: NY NY 100 W 33rd United States Job Description: Job Number 61171 Job Type Regular Work Arrangement Regular - Hybrid Job Description The Art Supervisor (AS) works collaboratively with cross-functional brand team(s) as the hands-on manager of daily creative art direction for their assigned client(s). In partnership with their copy counterpart, the AS will support the generation of unique concepts, design and layout materials through to finished product , while ensuring adherence to client's marketing strategies and objectives within specified deadlines. The AS is responsible for the supervision and career development of junior art team members. ESSENTIAL FUNCTIONS Art Direction & Creative Execution Responsible for development & creation of well-designed materials that strategically solve creative brief, while maintaining quality control, agency process, client referencing, and legal requirements. Cross-Functional Collaboration Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency. Strategic Thinking Demonstrates knowledge of marketing plans including objectives and strategies and how success will be measured. Client Management Presents creative work regularly to internal teams and clients, and takes part in discussions to help refine the work, based on intimate knowledge of the data, the market, and the brand strategy. Talent Management The AS may supervise junior art directors or freelancers, and is learning how to evaluate work, give constructive feedback, have a voice in meetings, and work more independently. Administration Maintains timely, detail-oriented and accurate approach to administrative duties. JOB DUTIES / RESPONSIBILITIES Art Direction & Creative Execution - Participates in the development of innovative, creative designfrom ideation through final product that are on-brand strategy, on deadline, and on budget. - Displays understanding of audience needs and targets designs and creative styles to appropriately meet them. - Creates layouts in sketch and/or digital formats for assigned projects that are complementary to tone and style of copy. - Partners with copy in analyzing and interpreting data from clinical studies, presentations, and published papers, and looks for design opportunities for assigned projects that are on strategy - Adheres to legal, medical, regulatory pharma, and brand guidelines, as well as any client specific rules. - Participates in the presentation of creative work to internal teams and clients. - Demonstrates effectiveness consistent with job expectations across multiple projects and brands. Cross-Functional Collaboration - Maintains positive relationships with various agency departments including Editorial, Account, Strategy and Project Management. - Communicates with team members regarding deadlines, revisions, quality control and new work. - Work with Copy partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials. - Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics. Strategic Thinking - Understands the client's marketplace, competition, marketing objectives and strategies. - Contributes innovative ideas appropriate to the clients marketing strategy and audience needs. - Participates in strategic and tactical brainstorming meetings. - Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback. Client Management - Develop solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction. Talent Management - Proactively communicate with all team members in a productive manner to ensure creative vision is maintained and deadlines are met. - Manage and mentor junior art team, delegating incoming tasks and assignments. - Begin to own and participate in hiring, staffing, and full life-cycle talent management (e.g. delivering feedback, annual reviews, general and performance management). Administration - Ensures accurate and timely reporting of timesheets for self and junior team. - Begin to participate in resourcing and scoping conversations. EDUCATION DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelor's degree Marketing, Advertising, Visual Communications, Graphic Design, Art and Design or related field Preferred LICENSES & CERTIFICATION EXPERIENCE MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED 4+ years Visual Communications, Graphic Design, Art Direction and Design or related field Required 0+ years Pharmaceutical/Healthcare advertising Preferred KNOWLEDGE, SKILLS, & ABILITIES Comments - In addition to resume, comprehensive digital portfolio demonstrating creative ability required. - Software: o Fluent in Microsoft Office Suite (Word, Excel, PPT, Teams) or equivalent o Fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator) o Experience with video editing, animation, 3D program knowledge is a plus. - Knowledge of Art and Design principles across channels and media. - Strong written & verbal communication COMPETENCIES - Communication - Expresses ideas confidently, professionally, and passionately. - Organization - Manages time, creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time. - Collaboration- Ability to work effectively in a team environment to build and foster collaborative environment. - Problem Solving - Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them. - Creativity - Demonstrates a creative mind. - Engaged/Motivated - Attentive and shows interest in the subject - Quality Orientation - Detail-oriented, monitors the quality of work and makes any necessary improvements. - People Management - Coaches team members to develop capabilities beyond their job duties - Presentation - Able to clearly convey expertise and passion for the work. - Interpersonal Skills - Able to work effectively in a team environment and build relationships with others. STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation. Salary $100,000 to $140,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications

Research and create compelling copy that aligns with client strategies. Collaborate cross-functionally to ensure effective communication and quality control while maintaining organized administrative practices throughout the project lifecycle.

Craft compelling, strategic copy while leading cross-functional collaboration and mentoring junior team members. Drive client satisfaction through effective presentations and strategic thinking, ensuring timely delivery of innovative, on-brand content.

Title: Group Copy Supervisor Location NY NY 100 W 33rd Agency Neon Department Creative Job Number 61172 Job Type Regular Posting Locations United States - New York, New York Work Arrangement Regular - Hybrid Job Description: DTC/Patient Group Copy Supervisor The Group Copy Supervisor (GCS) manages all aspects of copy on a sizeable amount of business including multiple brands and a team of copywriters. Responsible for ideating new campaigns and innovative tactics, overseeing creative execution, and finding strategic brand solutions. The GCS partners closely with cross-functional brand team(s) to ensure the integrity of the creative work is maintained. The GCS is responsible for the supervision and career development of copy team members; seen as a champion of the creative and providing significant support to creative leadership. ESSENTIAL FUNCTIONS Copywriting and Creative Execution Responsible for all aspects of copy across brand(s) with the ability to find harmony between client objective and agency creative vision. Cross-Functional Collaboration Partners closely with cross-functional team members in a productive manner to attain/maintain creative vision outlined for the brands and agency. Strategic Thinking Maintains knowledge and displays deep understanding of marketing plans including objectives, strategies, and how success will be measured. Client Management Presents creative work regularly to internal teams and clients, leads discussions to uplevel the work, based on intimate knowledge of the data, the market, and the brand strategy. Talent Management The GCS supervises copywriters or freelancers, evaluates work, gives constructive feedback to prompt full copy potential, and works independently. Administration Maintains timely, detail-oriented, and accurate approaches to administrative duties. JOB DUTIES / RESPONSIBILITIES Copywriting and Creative Execution - Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic. - Guides the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone. - Provides art direction guidance as it relates to the concept. - Develops new, bold creative ideas to support brand(s) goals while managing the day-to-day copy needs of team. - Takes an active role in agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services. - Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand. Cross-Functional Collaboration - Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management. - Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work. - Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials. - Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics. Strategic Thinking - Champions of the client’s marketplace, competition, marketing objectives and strategies. - Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs. - Active participant in strategic and tactical brainstorming meetings. - Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback. Client Management - Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction. Talent Management - Proactively communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met. - Manages, mentors, and inspires copy team, delegates incoming tasks and assignments as appropriate. - Responsible for hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management). Administration - Ensures accurate and timely reporting of timesheets for self and copy team. - Contributes to resourcing and scoping conversations. DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelor’s degree Marketing, Advertising, Communications, or related field Preferred LICENSES & CERTIFICATIONS EXPERIENCE MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED 6+ years Marketing/Advertising Business Preferred KNOWLEDGE, SKILLS, & ABILITIES · Portfolio of work demonstrating strong and consistent writing ability required. · Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs · Familiarity with Adobe Suite (Acrobat, Indesign). · Proficient in social media and digital best practices. · Knowledge of healthcare copywriting—AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions (preferred). · Excellent written and verbal communication. COMPETENCIES - Communication: Expresses ideas accurately, clearly, and passionately. - Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time. - Collaboration: Works effectively in a team environment to build and foster collaboration. - Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them. - Creativity: Demonstrates a creative mind. - Engaged/Motivated: Is attentive and shows interest in the subject. - Quality Orientation: Detail-oriented, monitors the quality of work and makes any necessary improvements. - People Management: Coaches to develop capabilities beyond their job duties. - Presentation: Able to clearly convey expertise and passion for the work. - Interpersonal Skills: Able to work effectively in a team environment and build relationships with others. Salary $115,000 to $160,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Part of the IPG Health Network, Neon is a full-service healthcare agency that lights the way with innovative creative solutions to the biggest challenges of life-changing brands. With a boutique agency feel backed by big network resources, and an entrepreneurial spirit, Neon works across a number of audiences and channels - from HCP and DTC/DTP to digital engagement, patient support and more. The agency delivers a diversified offering and depth of expertise that includes strategic planning, medical strategy, health literacy, engagement planning, user experience, technology and development, branding and design. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.