• Creating and executing communication campaigns • Writing impactful email campaigns • Developing copy for complete sales funnels • Analyzing campaign performance

• Write conversion-focused copy for landing pages, paid campaigns, email sequences, and ads targeting Fortune 500 companies. • Lead copy end-to-end for marketing campaign launches, from awareness ads through nurture emails, landing pages, and sales follow-up sequences. • Develop enablement copy (such as outbound sequences, one-pagers, and battle cards) in close partnership with the sales team. • Audit existing content across key channels and recommend improvements to ensure consistency in brand voice and tone. • Partner with leaders across go-to-market teams (events, demand gen, product marketing, sales) to deliver copy aligned with campaign goals. • Run structured A/B tests on headlines, CTAs, subject lines, and ad copy, and share learnings with the broader team. • Manage multiple projects independently, balancing speed, quality, and creativity. • Update and evolve the brand style guide to maintain consistency across all written materials. • Leverage HeyMarvin's own research platform to mine customer insights, language, and objections directly — and use that intelligence in every piece of copy you write.

• The copywriter is responsible for crafting clear, compelling, and persuasive written content across a range of marketing channels, including advertising campaigns, social media, websites, and promotional materials. • You will work closely with art directors, designers, and account teams to translate client objectives and brand messaging into creative concepts and copy that resonate with target audiences. • The role involves understanding the client’s brand voice, audience insights, and campaign goals, while generating ideas, editing content for clarity and impact, and ensuring consistency across all communications. • You will also collaborate in brainstorming sessions, contribute to pitch materials, and adapt messaging to suit different formats, ultimately driving engagement, brand awareness, and measurable results for our clients.

- Write and edit engaging, brand-aligned copy for Amazon product listings, A+ content, brand stories, brand stores, and ad campaigns. - Apply SEO best practices to maximise product visibility and conversions. - Interpret brand guidelines and tone of voice documentation to create consistent, on-brand messaging. - Produce tone of voice documents through research and brand analysis. - Craft copy for multiple brands, each with a unique tone, style, and audience. - Adapt copy for different English-language markets (primarily AU/UK, secondarily US), ensuring correct spelling, phrasing, and context. - Proofread and edit copy for accuracy, clarity, and grammar. - Review and refine internal documents, creative briefs, and client-facing presentation decks. - Collaborate closely with brand managers, designers, account specialists, and marketing team members to align copy across creative assets, placements and digital applications.