• Lead the development and execution of the agency’s internal client acquisition strategy, building scalable systems that generate qualified leads and expand the marketing pipeline. • Develop and manage outbound prospecting strategies to generate new business opportunities. • Build and optimize outreach campaigns across channels such as LinkedIn and email. • Identify and engage companies that align with the agency’s target client profile. • Monitor partnership performance and optimize for stronger results. • Plan and execute paid media campaigns designed to generate inbound leads. • Manage performance across channels such as Google Ads, LinkedIn Ads, and Meta Ads. • Optimize marketing funnels to improve conversion from visitor to lead and lead to client. • Implement and manage marketing automation workflows that support lead nurturing. • Maintain visibility into marketing pipeline performance and key metrics.

• Own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. • Produce and manage blog posts, landing pages, and vertical service pages. • Optimize content for SEO, including headers, metadata, and internal linking. • Build and manage email campaigns in HubSpot, including lead nurture sequences and vertical-specific campaigns. • Execute account-based marketing campaigns by vertical. • Manage organic LinkedIn content and execute paid social campaigns. • Monitor and improve website conversion rates.

• Your role: As Growth & Marketing Manager (m/f/d) for Prio One, you are the interface between strategy and execution, ensuring the vision is translated into measurable results. • You manage external agencies and coordinate cross-channel activities with CRM, SEO and Content. • Briefing and management of performance marketing across Meta, Google Ads & TikTok agencies and freelancers based on the platform strategy. • KPI tracking (including CAC, ROAS, CPS). • Ownership of the overarching Prio One content calendar across social, CRM & campaigns. • Coordination with the CRM team (Klaviyo) regarding efficient allocation of paid, organic and retention initiatives. • Responsible for the Prio One content strategy in alignment with the platform owner. • Temporary community management: responding to comments and DMs and building automated reply flows to reduce long-term workload. • Reviewing and approving marketing assets in coordination with the design team and platform owner.

• Responsible for managing new business development with respect to large, multi-state employers • Generate, develop and qualify potential leads with targeted businesses through various prospecting activities, including cold calling, canvassing, client referrals, broker referrals, partner relationships, and existing relationships • Build relationships with entirely new brokerage firms across the country and expand relationships within established markets • Plan and conduct targeted sales presentations according to audience/client needs • Develop sales strategy to pursue complex new sales opportunities • Maintain up-to-date knowledge on full scope of Marathon Health operations and services • Maintain professionalism, diplomacy, sensitivity, and tact to portray Marathon Health in a positive manner • Use market data to maximize effective sales pitches • Manage sales team to continually update Salesforce, create accountability in sales forecasting process • Ensure timely and appropriate follow-up after team receives leads with complete profile of client information, including calls-to-action, sources, and dates • Create and perform professional, effective, face-to-face sales presentations to match Marathon services with identified client needs • Achieve and exceed assigned sales and business quality objectives • Monitor competitive activity and market conditions, providing feedback and suggestions to Marathon Leadership Team • Participate in targeted customer entertainment activities, sales meetings, training programs, and conferences as directed • Manage sales pipeline and opportunities in various stages through close