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Performance Marketing Analyst
Location
Worldwide
Posted
94 days ago
Salary
0
Seniority
Mid Level
Job Description
Performance Marketing Analyst
Worldpackers
• Own Paid Media Campaigns: Develop, implement, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other channels (Spotify, streaming, etc.). • Drive Strategy & Insights: Conduct A/B testing and analyze data to bring actionable insights on audiences, formats, and creative approaches. • Optimize Resource Allocation: Manage budgets effectively to maximize ROI and identify CRO opportunities to improve conversion rates. • Reporting: Provide regular updates on performance metrics like CTR, CPL, CPA, and ROAS. • Collaboration: Align with Creative and Content teams to deliver optimized assets and expand into new paid channels.
Job Requirements
- 2+ years of experience in performance marketing (strong focus on Meta Ads and Google Ads).
- Proven experience with mobile app advertising (Google App Campaigns, Apple Search Ads, Meta App Install ads).
- Proficiency in designing, executing, and optimizing digital campaigns.
- Understanding of marketing funnels and user acquisition.
- Analytical mindset with a data-driven approach to decision-making.
- Strong English proficiency is a must.
- Knowledge of tools like HubSpot, Google Analytics, and Canva.
- Differentials: Proficiency in Spanish and/or Portuguese. Entrepreneurial mindset and experience in fast-paced environments.
Benefits
- Anywhere Office: Fully remote work.
- Collaborative Environment: Work with a global and passionate team.
- Growth & Learning: A seat at the table in a high-growth tech company.
- Mastery Budget: Monthly financial incentive for your professional development and continuous learning.
- Book Incentive: Up to 3 books per quarter to support your career growth.
- Free Worldpackers Membership: 1 year of WP Solo Pack (Trips Solo + full Academy access).
- Home Office Support: Annual budget for office supplies and technical assistance/notebook upgrade support.
- Referral Bonus: A program that rewards you for bringing new talent to the team ($200 USD per hired referral).
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