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Junior Marketing Analyst - Demand Generation | RD Station
Location
Brazil
Posted
94 days ago
Salary
0
Seniority
Junior
Job Description
Junior Marketing Analyst - Demand Generation | RD Station
RD Station
Role Description O desafio da nossa área de Demand Generation está focado em transformar estratégias de produto em execuções de marketing que gerem pipeline e receita previsível. O desafio é evoluir a tradução dos direcionamentos de Product Marketing (PMM) para o mercado, tornando as comunicações mais claras, consistentes e eficientes em todos os canais. Você será o elo entre PMM e Demand Generation, desdobrando estratégias em planos acionáveis, acelerando o go-to-market das campanhas e garantindo a consistência da mensagem ao longo da jornada do cliente. - Traduzir direcionamentos de Product Marketing em planos acionáveis para Geração de Demanda; - Orquestrar lançamentos e campanhas, garantindo consistência de mensagem entre canais; - Desenvolver materiais e apresentações que transformem conceitos técnicos em mensagens claras para o mercado; - Estruturar e evoluir fluxos de comunicação para diferentes canais (parceiros, expansão, mídia, etc.); - Apoiar estratégias de ABM com conteúdos e abordagens personalizadas por conta ou segmento; - Reduzir o tempo de go-to-market das campanhas e iniciativas de produto; - Consolidar aprendizados de campanhas e retroalimentar o time de PMM com insights. Qualifications - Experiência prévia em Marketing ou Geração de Demanda; - Conhecimento de funil de marketing e vendas (leads, MQL, oportunidades, conversão); - Familiaridade com métricas básicas de performance de campanhas; - Capacidade de organizar informações, estruturar materiais e planos executáveis; - Conhecimento em Excel/Google Sheets e PowerPoint/Google Slides, com boa comunicação para interagir com múltiplos times. Requirements - Experiência em empresas SaaS; - Vivência com Product Marketing ou interface com times de Produto; - Experiência com estratégias de ABM; - Conhecimento em RD Station Marketing; - Noções de copywriting e familiaridade com ferramentas de IA aplicadas à produtividade em marketing; - Ser (ou querer se tornar) uma pessoa ativa na comunidade, que compartilha conhecimento dentro e fora da empresa através de eventos, artigos, mentorias, iniciativas voluntárias, projetos open source, etc. Processo Seletivo - Aplicação - Envio da inscrição; - Mindsight – Teste de estilo de trabalho; - Talent Acquisition - Entrevista por competência com o time de recrutamento; - Desafio Técnico – Teste de avaliação de habilidades técnicas; - Entrevista Final - Conversa final com a gerência para alinhamento; - Offer - Fase de conclusão do processo seletivo, com a apresentação da proposta de trabalho. Obs: Podem ter etapas complementares e/ou alterações, de acordo com a necessidade do processo.
Job Requirements
- Experiência prévia em Marketing ou Geração de Demanda;
- Conhecimento de funil de marketing e vendas (leads, MQL, oportunidades, conversão);
- Familiaridade com métricas básicas de performance de campanhas;
- Capacidade de organizar informações, estruturar materiais e planos executáveis;
- Conhecimento em Excel/Google Sheets e PowerPoint/Google Slides, com boa comunicação para interagir com múltiplos times.
- Experiência em empresas SaaS;
- Vivência com Product Marketing ou interface com times de Produto;
- Experiência com estratégias de ABM;
- Conhecimento em RD Station Marketing;
- Noções de copywriting e familiaridade com ferramentas de IA aplicadas à produtividade em marketing;
- Ser (ou querer se tornar) uma pessoa ativa na comunidade, que compartilha conhecimento dentro e fora da empresa através de eventos, artigos, mentorias, iniciativas voluntárias, projetos open source, etc.
- Processo Seletivo
- Aplicação - Envio da inscrição;
- Mindsight – Teste de estilo de trabalho;
- Talent Acquisition - Entrevista por competência com o time de recrutamento;
- Desafio Técnico – Teste de avaliação de habilidades técnicas;
- Entrevista Final - Conversa final com a gerência para alinhamento;
- Offer - Fase de conclusão do processo seletivo, com a apresentação da proposta de trabalho.
- Obs: Podem ter etapas complementares e/ou alterações, de acordo com a necessidade do processo.
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