• Own core growth metrics across the funnel (sign-ups, activation, first trade, retention, reactivation, LTV, churn). • Design, prioritize, and run A/B tests and experiments across onboarding, discovery, trading flows, notifications, and pricing/fee surfaces. • Own our product analytics stack (PostHog) for growth: events, properties, funnels, cohorts, and dashboards that track user behavior and lifecycle KPIs. • Own ad campaigns and journeys (email, push, in-app, inbox) that drive activation and retention. • Deliver weekly growth reports for leadership and the broader company, highlighting performance, learnings, and next bets. • Segment our users into cohorts and personas, and combine quantitative analysis with user interviews to develop a deep understanding of different trader types. • Collaborate with Mobile and Platform Engineering on growth-focused features (referrals, incentives, streaks, nudges, social features, win-back experiences). • Establish growth processes and rituals: experiment templates, guardrails, success metrics, documentation, and cross-functional alignment. • Ensure every new feature has clear instrumentation, baselines, and success metrics before launch.

• Design, execute, and optimize multi-channel demand generation campaigns (content, SEO, paid, email, partnerships, community) to grow qualified top-of-funnel leads • Own day-to-day campaign operations: building audiences, launching and iterating on ads and emails, running experiments, and continually improving performance • Partner closely with Sales to define what “qualified” means, align on handoff processes, and ensure campaigns translate into real opportunities and pipeline • Collaborate with Product, Developer Relations, and external creators or agencies to craft messaging and content that resonate with developers and technical buyers • Analyze funnel metrics, campaign results, and product signals, using insights to prioritize experiments, refine targeting, and report clear learnings to the team

• Develop and execute a comprehensive marketing strategy aligned with the firm’s investment and portfolio growth goals • Identify and implement scalable lead generation strategies for property acquisition, investors, and tenants • Create and manage marketing funnels that support property occupancy and new investment opportunities • Analyze market trends and competitive positioning to identify new growth opportunities • Oversee multi-channel digital marketing initiatives including: Paid media (Google Ads, Meta, LinkedIn), SEO and organic growth, Email marketing and automation, Website optimization and conversion rate improvements, Content marketing and thought leadership • Monitor and optimize key performance metrics including lead quality, CPL, CAC, and ROI • Implement data-driven testing frameworks to continuously improve marketing performance • Integrate AI-powered tools and automation platforms into marketing workflows to increase efficiency and output • Improve reporting systems and dashboards to provide leadership with clear insights into marketing performance and pipeline impact • Develop marketing strategies that maximize property visibility, leasing velocity, and occupancy rates • Ensure property listings, marketing materials, and digital assets meet high-quality brand standards • Build and maintain marketing dashboards and analytics frameworks • Track marketing attribution, campaign performance, and revenue contribution • Collaborate with internal teams and external partners including: Designers, Content creators, Digital marketing specialists, Agencies • Take full ownership of marketing performance and continuously identify opportunities to improve systems, campaigns, and processes

At EyeCarePro, we are the leading digital marketing agency dedicated to helping eye care practices grow through innovative, data-driven strategies. We partner with practices to drive results through a combination of digital marketing, strategic guidance, advanced technology, and AI-driven systems. Our goal is to build a team of high-potential strategists who can learn quickly, think critically, and grow into high-impact advisory roles within our organization. About the Role This is an immediate-impact role designed for high-potential individuals who want to be fast-tracked into a strategic advisory career in marketing and business growth. You will begin by working alongside a Senior Strategist who will mentor and guide you toward managing your own portfolio of client engagements. You will learn how to operate within a system that leverages best-in-class SaaS platforms, data, and AI tools to drive results—while developing the skills required to operate independently. This role is ideal for someone who excels at: - Learning quickly and adapting to new tools and systems. - Thinking critically and asking insightful questions. - Communicating clearly and confidently. - Taking initiative and ownership of their work. - Managing multiple priorities in a fast-paced environment. Key Responsibilities - Client Support: Support and manage client engagements while assisting in developing and communicating marketing strategies. - Data Analysis: Analyze performance data and help communicate the tangible value of our work to clients. - Collaboration: Partner with internal teams to execute strategic initiatives effectively. - Tech Utilization: Leverage internal systems, SaaS platforms, and AI tools to support and drive client performance. - Professional Development: Continuously develop strategic, analytical, and communication skills to move toward independent portfolio management. Key Skills & Experience - Experience: 3–5 years of relevant experience in marketing, business, sales, or client-facing roles. - Marketing Exposure: Demonstrated exposure to digital marketing channels including SEO, web, content, email, and social media. - Cognitive Ability: Strong critical thinking, problem-solving ability, and a high level of curiosity. - Execution: High level of organization, attention to detail, and the ability to take initiative and act independently. - Technical Comfort: Comfort learning and using new tools, systems, and AI platforms. Work Requirements - 100% Remote (Work from anywhere) - Must have: - Personal computer and essential equipment - Reliable high-speed internet - Quiet, professional work environment Perks & Benefits - Competitive salary and paid time off - Fully remote, flexible work culture - Professional development and training opportunities - Collaborative, supportive marketing and sales team - Be part of a fast-growing, mission-driven company How to Apply To apply, please submit your resume along with responses to our short screening questionnaire. After applying, you will receive an invitation to complete the Wonderlic Select Assessment. This assessment helps us evaluate how you think, solve problems, and adapt in a technology-enabled environment. Completion of this assessment is required to be considered. Note: If you do not hear from us within two weeks, please consider your application unsuccessful.