Novu

• Design, execute, and optimize multi-channel demand generation campaigns (content, SEO, paid, email, partnerships, community) to grow qualified top-of-funnel leads • Own day-to-day campaign operations: building audiences, launching and iterating on ads and emails, running experiments, and continually improving performance • Partner closely with Sales to define what “qualified” means, align on handoff processes, and ensure campaigns translate into real opportunities and pipeline • Collaborate with Product, Developer Relations, and external creators or agencies to craft messaging and content that resonate with developers and technical buyers • Analyze funnel metrics, campaign results, and product signals, using insights to prioritize experiments, refine targeting, and report clear learnings to the team