• Own the end-to-end creative strategy process for Paid Social • Execute creative outputs on improving existing assets and launching new creative • Create clear asset briefs based on testing hypotheses • Collaborate with producers, creative directors, editors, external agencies and channel experts • Monitor ad performance in collaboration with the performance marketing manager • Report on creative performance using comparative growth metrics • Work with multiple teams to ensure alignment on creative direction • Stay on-top of the latest trending content and platforms

• Own creative process and execution for the US market across organic and paid social. • Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats. • Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion. • Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output. • Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities. • Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social. • Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors. • Work with the global brand team to adapt and localize global brand assets for local marketing channels. • Manage external creators, agencies, photographers, videographers, and other freelancers when required. • Identify and resolve creative, design, or production challenges quickly and pragmatically.

Role Description Our client is looking for a Senior Creative Strategist who goes beyond ideation and takes full ownership of creative performance. This role is not about simply writing scripts — it’s about developing winning concepts, guiding execution, and ensuring results. You will act as the creative lead across assigned brands, responsible for turning insights into high-performing ads, aligning cross-functional teams, and continuously improving output through data and iteration. This is a hands-on, high-impact role suited for someone who thrives in fast-paced DTC environments and understands how to balance creativity with performance marketing principles. Core Responsibilities - Creative Strategy & Execution - Develop high-performing ad concepts and scripts rooted in deep customer research (48 scripts/month) - Translate insights into clear creative direction for editors, creators, and stakeholders - Produce multiple creative variations, including hooks and iterations of top-performing ads - Ensure all creative output aligns with performance goals and brand positioning - Performance Ownership - Analyze ad performance regularly and identify winning patterns and opportunities - Optimize creative strategy based on key metrics such as CTR, ROAS, and engagement - Continuously iterate on concepts to improve results and scale winning creatives - Maintain a strong feedback loop between performance data and creative output - Creative Planning & Direction - Build clear, structured creative plans across campaigns and brands - Define priorities, timelines, and deliverables with strong attention to detail - Guide the selection of creators, actors, and formats based on performance insights - Ensure all stakeholders understand the strategy, goals, and execution plan - Cross-Functional Leadership - Act as the central point of alignment between creative, account, and production teams - Provide clear, actionable feedback on all creative outputs - Communicate strategy, insights, and performance updates effectively - Ensure consistent execution across all deliverables and channels What success looks like - Thinks in terms of angles, hooks, and customer psychology - Has a track record of creating ads that scale and perform - Combines analytical thinking with creative execution - Moves fast, iterates quickly, and thrives in high-performance environments - Takes initiative and leads without waiting for direction - Obsessed with improving performance, not just producing content Success Metrics - Consistent production of high-performing ad creatives - Improved performance across key KPIs (CTR, ROAS, conversion rate) - Strong iteration cycles driven by testing and insights - Clear alignment across teams with minimal execution gaps - Timely delivery of creative assets and campaigns Qualifications - Proven experience as a Creative Strategist in DTC or eCommerce environments - Strong background in performance marketing, especially paid social (Meta/TikTok) - Experience working directly with ad performance data and translating insights into creative direction - Ability to develop structured testing frameworks and iterate quickly - Excellent communication skills with the ability to lead and align teams - Strong understanding of consumer psychology, messaging, and conversion principles - High level of ownership and accountability for results Ideal Candidate - Thinks in terms of angles, hooks, and customer psychology - Has a track record of creating ads that scale and perform - Combines analytical thinking with creative execution - Moves fast, iterates quickly, and thrives in high-performance environments - Takes initiative and leads without waiting for direction - Obsessed with improving performance, not just producing content - Each brand consistently has top-performing creatives driving results - Creative strategy directly influences performance growth - Teams operate with clarity and alignment under your direction - Continuous testing and iteration lead to measurable improvements - Strong impact on overall marketing performance and scalability Compensation USD 5-6k/month

Role Description We’re reimagining what translation technology can be by moving from traditional CAT/TMS tools to an AI-native, human-centred ecosystem for multilingual content creation. You’ll be our founding UX Strategy Designer, acting at UX strategy lever, shaping the experience of “T2”; imagining a new, next-generation translation platform that blends automation, agency, and design thinking. This is not a design-as-service role. You’ll be embedded in a two-pizza innovation team, working directly with product, data, and R&D to prototype, test, and iterate ideas at speed and articulate to business users to shape our solution use case by use case. Your mission will be to apply UX strategy practices to fully understand the core business mission of the product and identify exceptional ways to bring it to life in UX domain. You will work with our full-time UX Designer and UX Developer to bring new outside thinking and best practices to ensure our designed experience is new, fresh, and unique. This role is ideal for someone who thrives in evolving environments and is able to design innovative experiences for new user roles, and to solve new problems in disruptive ways. Qualifications - 4+ years in UX/UI design for SaaS, productivity tools, or data-heavy products with humans in the loop. - Proven strength in designing for complex systems, not just surfaces, and designing from ‘zero to one’ in a start-up or for a new product. - Figma, FigJam, or similar tools fluency. Experience building design systems from scratch. - Comfort working with ambiguity, iterating fast, and testing hypotheses in a lean cycle. - Comfortable discussing with customers, internal SME, product managers, and engineering teams. - (Bonus) Experience with language technology, AI tools, or enterprise workflow systems. - (Bonus) Data-visualization or dashboard design skills. Requirements - Work with our full-time UX Designer and UX Developer to direct discovery and design along best practices, and inject the process with new thinking. - Define and prototype user experiences for the “T2” platform: from early concept sketches to polished UX flows and interactive mockups. - Translate complex AI and translation workflows into elegant, intuitive interactions for linguists, project managers, and enterprise users. - Partner with Product and Data leads to validate hypotheses, run rapid user tests, and derive insights from real usage. - Create and maintain a lightweight design system that supports fast iteration and consistent UI language. - Champion simplicity and usability within a technically sophisticated environment which must deal with huge volumes of work while signposting users to where they can add value. - Collaborate with engineering and R&D to ensure prototypes are buildable and scalable. - Quickly understand our users and the problems they will meet as our industry evolves, and devise new ways to engage. Benefits - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. - Our purpose is to unlock global understanding, recognizing the value of every language and culture. - We celebrate difference, are inclusive, and believe that diversity makes us strong. - We want every employee to grow as an individual and excel in their career.