Koala®

• Own the end-to-end creative strategy process for Paid Social • Execute creative outputs on improving existing assets and launching new creative • Create clear asset briefs based on testing hypotheses • Collaborate with producers, creative directors, editors, external agencies and channel experts • Monitor ad performance in collaboration with the performance marketing manager • Report on creative performance using comparative growth metrics • Work with multiple teams to ensure alignment on creative direction • Stay on-top of the latest trending content and platforms

• Own creative process and execution for the US market across organic and paid social. • Develop and lead social-first concepts that feel native to platforms such as Instagram, TikTok, YouTube Shorts, and emerging formats. • Translate brand and product stories into thumb-stopping social ideas that balance entertainment, clarity, and conversion. • Oversee end-to-end creative delivery, from concepting and scripting through to design, editing, and final output. • Partner closely with the Head of Growth and Growth Lead to align social creative with growth objectives, media strategy, and commercial priorities. • Build creative frameworks and repeatable formats that enable fast iteration, testing, and scale across paid and organic social. • Lead, coach, and develop the US creative team, including creative strategists, designers, copywriters, and editors. • Work with the global brand team to adapt and localize global brand assets for local marketing channels. • Manage external creators, agencies, photographers, videographers, and other freelancers when required. • Identify and resolve creative, design, or production challenges quickly and pragmatically.