Role Description We’re hiring our first Creative Strategist, someone ready to craft creative that drives profitable results, and influence how some of Australia’s most exciting eCom brands show up in feed. You’ll work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance. This role sits at the intersection of audience insight, content quality and commercial outcomes. You’ll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards. This isn’t an executional role. It’s strategic, collaborative, and built for someone who: - Consumes content like oxygen. TikTok, Meta (Instagram and Facebook), and YouTube Shorts. Not just watching but clocking patterns, trends and how things land. - Has opinions on ads. You spot when a product demo misses the mark, or when a hook should have been stronger in execution. - Thinks in angles, audience mindsets and market stages. You ask, “Who is this for?” and “Why would they care?” - Creates their own momentum. You don’t sit back and wait for someone to tell you what to do. - Is sharp with their creative eye. If a video edit is flat or a design layout feels off, you see it immediately and know how to fix it. - Is commercially creative. You understand the difference between an aesthetically pleasing ad vs one that converts. - Is energised by client collaboration. You’re confident to hold your space with clients in calls and written communication, you’re comfortable giving creative direction, and excited to guide clients on what content to produce. Your day to day will look like: - Building creative strategies rooted in persona insights, campaign objectives and brand positioning. - Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors). - Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback. - Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement. - Learning and applying frameworks and playbooks that underpin our work. - Collaborating directly with clients through monthly strategy calls. - Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building. Qualifications - Minimum 1 year in a digital/social creative or content strategy role (agency or in-house). - Deep interest in content, ads, and internet culture. You know what everyone is posting about, what’s trending, and why. - Confident communication skills (written and verbal) across internal teams and with clients. - Strategic thinking - you connect brand, audience, platform and execution with ease. - Strong gut feel for what works creatively, and the eye to spot when something doesn’t. Requirements - *Bonus if you have experience with Meta Ads, TikTok Ads, UGC or ecommerce brands. - *Bonus if you have some familiarity with direct-response creative and funnel strategy. Benefits - 💸 Above market salary: AUD $80,000-$90,000 incl. super (depending on experience). - 🌍 Remote-first culture: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines. - 🤝 High-impact mentorship: you’ll report directly to the Head of Creative Strategy. - 🧠 No fluff: this is a creative strategy team that exists to drive profitable results for our clients. Company Description Keen to apply? Send us: - Your CV (No cover letter needed). - Answers to both questions below: - What’s one ad that recently caught your attention, and why? (Include the link to the ad). - A client is launching a “40 for 40” sale (40% off for 40 minutes). How would you approach the creative strategy for this campaign?

About Odyssey: Odyssey helps 7 & 8-figure e-commerce brands increase revenue, ROAS, and high-fives. With our unique understanding of messaging, targeting, media channels, and creative, we help companies find the inflection point that unlocks their next stage of growth. We’re looking for a creative, inquisitive, strategic “do-er” to join our team. Job Responsibilities: - Ideate and write conversion-driven scripts and briefs for new ads - Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more - Consistently create premium UGC ads for Meta, TikTok, YouTube, and other platforms - Work with internal and 3rd-party production partners to create video, gif, and other types of formats for ads - Organize UGC shoots with our creators - Find ways to source new UGC creators who produce high-quality ad content - Build quarterly creative roadmaps with a united vision across video, static, and landing pages - then execute in a timely manner - Analyze performance data, come up with new ideas for big swings and iterations that can improve performance - Build and present client-facing reports that help us make key creative decisions - Improve our creative operations, enabling our creative resources to work more efficiently and produce higher quality creative - Be the trusted strategic / creative lead for your clients Qualifications: - Bachelor’s degree or equivalent required - 3-5 years of experience in a creative role at an e-commerce company or e-commerce-focused agency - Experience with Adobe Premiere, Adobe After Effects, and Adobe Animate is preferred - Experience creating performance-driven ads for Facebook, TikTok, Youtube - Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty

About the Role The AI Strategy Lead is the chief architect of use-cases and AI solution logic within the practice. This person’s purpose is to identify, scope, and design intelligent assistants and agents that solve specific business problems, ensuring that each solution has a sound strategy behind it.  What You’ll Do Here This role will translate business objectives and pain points into concrete AI use-case definitions and agent logic, serving as a bridge between business needs and technical execution. The Strategy Lead is the main point of contact for Skaled customers and works closely with the Practice Lead on vision, supports go-to-market (GTM) efforts by crafting compelling AI use-cases, and collaborates with the Program Manager to ensure those use-cases are delivered as envisioned.   Key Responsibilities - Use-Case Discovery & Scoping: Engage with clients and internal stakeholders to uncover high-impact opportunities for AI assistants or agents. Conduct workshops or interviews to understand business processes (especially in RevOps/GTM areas like sales, marketing, customer success) and identify where AI automation or insights could add value. Define clear use-case statements – for example, an “AI Sales Assistant to automate lead qualification” – including objectives, boundaries, and expected benefits. - Solution Design & Agent Logic: For each approved use-case, design the AI agent’s logic and ROI in detail. Outline how the assistant/agent will function: what triggers its actions, what data it will use, what steps it will perform, and how it will interact with users or systems. This may involve writing flow diagrams, pseudocode or prompt outlines (for LLM interactions), and defining decision rules. The AI Strategy Lead essentially creates a blueprint that the AI Builder can execute – covering both the conversation or task flow for the AI and the integration points it will need. - Feasibility Assessment: Work closely with technical team members to vet the feasibility of proposed solutions. Ensure that the ideas conceived are realistic given current AI capabilities and the client’s tech environment. For instance, if an agent concept requires pulling data from a legacy system, confirm with the AI Builder that an API is accessible. The Strategy Lead balances ambition with practicality, iterating on the design until it’s both impactful and achievable. - Business Case & Value Definition: Articulate the expected business value of the AI solutions in real ROI terms for Skaled clients. Quantify or qualify how the assistant/agent will improve outcomes (e.g., “reduce time spent on data entry by 30%” or “increase lead response rate by 2x”). This often involves creating ROI estimates or business cases that justify the project. These value definitions are used both to prioritize use-cases and later to measure success. The Strategy Lead might create slides or documents summarizing the proposed solution and its projected impact for client buy-in. - GTM Support & Thought Leadership: Contribute to sales and marketing efforts by providing the strategic vision for AI offerings. This could mean developing example use-cases for proposals, demoing an AI assistant concept to a prospective client, or authoring points-of-view on how AI can transform RevOps. The Strategy Lead ensures that Skaled’s AI offerings are communicated compellingly – bridging the gap between technical potential and business value in messaging. - Owns the client relationship and Collaboration in Delivery: Participate in key design review sessions or whenever the AI Builder needs clarification on “what should the AI do in scenario X.” Review intermediate outputs (like prompt formulations or workflow mockups) to ensure they align with the original vision. Assist the Program Manager and Practice Lead in making decisions about scope adjustments if the client requests changes – providing insight into how tweaks would affect the solution’s logic or value. - Support Testing & Iteration: Once the assistant/agent is built, help define test scenarios and success criteria based on the intended use. During user acceptance testing or pilot phases, gather feedback on the AI’s performance relative to the expected logic. If the AI isn’t delivering as expected (e.g., responses aren’t accurate or a certain automation step fails), work with the team to adjust prompts or logic rules. Ensure the final deployed solution is tuned to achieve the business outcome originally targeted. - Client Sign-off/Engagement Management: The Strategy Lead is the ultimate owner of the client relationship NOT project commercials. They contribute to scoping and value discussions, but not negotiating contracts, handling client escalations beyond the solution scope, this holistically sits with the Practice Lead or Program Manager. Success Metrics:  - Effective Use-Case Conversion: Number of identified AI use-cases that successfully move from idea to delivered solution. A high conversion indicates that the Strategy Lead scopes realistic, valuable projects that get approved and executed (as opposed to ideas that languish or get rejected due to impracticality or lack of clarity). - Business Impact of Solutions: The actual outcomes achieved by the AI assistants/agents relative to the expected benefits. For example, if the Strategy Lead defined a use-case promising a 30% reduction in data entry time, did the delivered solution achieve something close to that? Success can be measured in aggregate ROI or efficiency gains across projects. Positive variance (solutions delivering equal or more value than predicted) would be a strong indicator. - Client Satisfaction & Recognition: Do clients feel that the AI Strategy Lead understood their needs and crafted a spot-on solution? Testimonials or survey responses that mention the quality of solution vision or logic are a key metric. Additionally, being invited by clients to scope additional problems (showing trust in the Strategy Lead’s expertise) is a qualitative success sign. - Innovation & Reusability: Introduction of novel or improved AI approaches. For instance, creating a new agent logic pattern that can be reused for multiple clients or developing a framework for scoping that becomes a standard. Metrics might include number of reusable templates or patterns the Strategy Lead contributed, or how often their designs are referenced as best practice by the team. - Collaboration Efficiency: How smoothly projects run from a requirements/design standpoint. If the team experiences minimal thrash or rework due to unclear requirements, that’s a success. Metrics might be internal: e.g., the percentage of projects that proceed without major scope pivots or the number of clarification cycles needed during build. Fewer design-related issues indicates the Strategy Lead provided clear, thorough guidance upfront. - Thought Leadership Output: The extent of involvement in pre-sales and marketing. Metrics could be the number of proposals or sales decks contributed to, win rate of deals where they provided solution input, or content created (blog posts, webinars) that establish Skaled’s authority in AI strategy. While not purely delivery, it demonstrates the Strategy Lead’s role in elevating the practice’s profile. Qualifications - 7+ years of experience in a consulting or solution architecture role (e.g., Solutions Architect, Business Analyst, or AI Strategist), with a proven track record of designing technology solutions to business problems. - Solid domain knowledge in Revenue Operations (RevOps) or Go-to-Market (GTM) processes, including sales, marketing, and customer success, and their associated metrics. - Up-to-date, practical knowledge of AI and Large Language Model (LLM) capabilities, including understanding their strengths, limitations, integration, and effective prompting. - Demonstrated ability as a strong analytical thinker and communicator, skilled at breaking down complex business processes into logical components and articulating concepts clearly to non-technical stakeholders. - A history of creative problem-solving, with the ability to identify and frame unconventional but effective AI-based solutions for business challenges.

Role Description We’re hiring our first Creative Strategist, someone ready to craft creative that drives profitable results, and influence how some of Australia’s most exciting eCom brands show up in feed. You’ll work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance. This role sits at the intersection of audience insight, content quality and commercial outcomes. You’ll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards. This isn’t an executional role. It’s strategic, collaborative, and built for someone who: - Consumes content like oxygen. TikTok, Meta (Instagram and Facebook), and YouTube Shorts. Not just watching but clocking patterns, trends and how things land. - Has opinions on ads. You spot when a product demo misses the mark, or when a hook should have been stronger in execution. - Thinks in angles, audience mindsets and market stages. You ask, “Who is this for?” and “Why would they care?” - Creates their own momentum. You don’t sit back and wait for someone to tell you what to do. - Is sharp with their creative eye. If a video edit is flat or a design layout feels off, you see it immediately and know how to fix it. - Is commercially creative. You understand the difference between an aesthetically pleasing ad vs one that converts. - Is energised by client collaboration. You’re confident to hold your space with clients in calls and written communication, you’re comfortable giving creative direction, and excited to guide clients on what content to produce. Your day to day will look like: - Building creative strategies rooted in persona insights, campaign objectives and brand positioning. - Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors). - Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback. - Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement. - Learning and applying frameworks and playbooks that underpin our work. - Collaborating directly with clients through monthly strategy calls. - Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building. Qualifications - Minimum 1 year in a digital/social creative or content strategy role (agency or in-house). - Deep interest in content, ads, and internet culture. You know what everyone is posting about, what’s trending, and why. - Confident communication skills (written and verbal) across internal teams and with clients. - Strategic thinking - you connect brand, audience, platform and execution with ease. - Strong gut feel for what works creatively, and the eye to spot when something doesn’t. Requirements - *Bonus if you have experience with Meta Ads, TikTok Ads, UGC or ecommerce brands. - *Bonus if you have some familiarity with direct-response creative and funnel strategy. Benefits - 💸 Above market salary: AUD $80,000-$90,000 incl. super (depending on experience). - 🌍 Remote-first culture: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines. - 🤝 High-impact mentorship: you’ll report directly to the Head of Creative Strategy. - 🧠 No fluff: this is a creative strategy team that exists to drive profitable results for our clients. Application Process Keen to apply? Send us: - Your CV (No cover letter needed). - Answers to both questions below: - What’s one ad that recently caught your attention, and why? (Include the link to the ad). - A client is launching a “40 for 40” sale (40% off for 40 minutes). How would you approach the creative strategy for this campaign?