For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram. Position Description: PAR Technology is seeking a strategic, hands-on Head of Marketing Enablement to build and lead two critical functions: internal team enablement and customer training. This role sits at the intersection of product knowledge, go-to-market strategy, and learning design — ensuring our sales, customer success, and account management teams are fully equipped to position and sell our restaurant technology solutions, while simultaneously empowering customers to get maximum value from our products through PAR Academy. The ideal candidate is part curriculum architect, part content creator, and part cross functional collaborator — someone who can partner with Product Marketing to translate complex product information into compelling training, resources, and tools, and deliver them at scale using modern AI-powered platforms. Position Location: Remote Reports To: VP of Marketing What We’re Looking For: Requirements: • 5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function • Proven track record building and scaling enablement or training programs in a B2B SaaS environment • Strong ability to translate complex product and technical information into clear, compelling training content • Experience working closely with Product Marketing to operationalize messaging and competitive content • Demonstrated experience managing an LMS or customer academy platform • Excellent cross-functional collaboration skills with the ability to influence without authority • Strong project management skills with the ability to manage multiple programs simultaneously Tools & Technology: - ElevenLabs - AI voice generation for scalable, high-quality training content production - Intellum - LMS platform for PAR Academy (customer) and internal training delivery - Gong - Conversation intelligence — surfacing knowledge gaps and informing enablement priorities - Salesforce - CRM integration for tracking certifications, enablement activity, and performance - Canva - Branded visual content for battle cards, enablement assets, and training materials - AI Tools (general) - AI-native content workflows for scripting, narration, and scalable training production Additional skills: • Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS • Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts • Prior experience managing or mentoring a team Unleash your potential: What you will be doing and owning: Internal Team Enablement: Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering: • Product knowledge, positioning, and messaging across all restaurant technology solutions • Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing • New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch • New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently • Ongoing reinforcement training to keep teams current as the product portfolio evolves Partner with Product Marketing to: • Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field-ready formats • Align all enablement content with approved messaging, positioning frameworks, and go-to-market strategy • Co-develop launch enablement plans for new products and major feature releases Customer Training & PAR Academy: • Own and manage PAR Academy — PAR's customer-facing learning management system and training program • Develop and maintain a comprehensive library of customer training content including courses, certifications, how-to guides, and product walkthroughs • Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines • Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions • Measure and report on training effectiveness, completion rates, and the impact of training on customer outcomes and retention • Continuously update content to reflect product changes, customer feedback, and evolving best practices Strategy, Operations & Cross-Functional Collaboration: • Establish and track KPIs for both internal enablement and customer training programs • Build a scalable content infrastructure using AI-powered tools to produce high quality training materials efficiently and at speed • Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments • Maintain a centralized, well-organized resource library accessible to all GTM team members Interview Process: - Interview #1: Phone Screen with Talent Acquisition Team - Interview #2: Video interview with the Hiring Manager (via MS Teams) - Interview #3: Video interview with the Team (via MS Teams) PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.

• Own the North America events calendar, including trade shows, sponsored events, executive dinners, roundtables, Stord Summits, and partner activations. • Identify and prioritize high-ROI events across key markets and verticals to drive pipeline and brand presence. • Manage end-to-end event execution: vendor relationships, booth design, staffing, logistics, and post-event follow-up and attribution. • Develop and scale Stord’s owned event strategy to build strong relationships with prospects, customers, and partners. • Collaborate with the EMEA Field Marketing Manager to share learnings and align on a global event strategy. • Build and execute regional campaigns across paid, organic, email, and partner channels that generate pipeline for the North America Sales team. • Partner with the global Demand Generation team to localize and activate campaigns in North America markets and verticals. • Own regional attribution and reporting; communicate performance clearly to Sales and Marketing leadership. • Use data and pipeline signals to continuously optimize the North America field marketing mix and prioritize the highest-impact programs. • Develop co-marketing programs with key partners to expand Stord’s reach and credibility. • Align co-marketing activity with commercial partnership goals. • Serve as the primary marketing partner for North America Sales; maintain a tight feedback loop between field activity and Sales priorities. • Develop pre- and post-event enablement and follow-up sequences to maximize conversion from field programs. • Surface regional market insights, competitive intelligence, and voice-of-customer signals to Marketing and Product teams. • Support Sales with regionally relevant content, collateral, and campaign assets.

At Headlands Research, we are dedicated to enhancing clinical trial delivery within our communities. As a leading network of advanced clinical trial sites, we leverage cutting-edge technology and exceptional support services to broaden outreach and participation. Founded in 2018, our rapidly growing company currently operates 20+ sites across the US and Canada, with plans for further expansion. Marketing Manager, Patient Recruitment Location: RemoteDepartment: Patient Recruitment & MarketingReports to: VP of Patient Recruitment & Marketing The Role The Marketing Manager, Patient Recruitment, is responsible for leading and scaling Headlands Research’s patient acquisition engine across its multi-site network. This role owns the end-to-end recruitment marketing lifecycle, including strategy, execution, performance optimization, budget management, and compliance. This leader will drive measurable improvements in enrollment outcomes, standardize branding and processes, expand into new acquisition channels, and ensure all marketing activities adhere to regulatory and ethical standards. The role requires a balance of strategic leadership, operational execution, and data-driven decision-making. Responsibilities: - Recruitment Strategy & Scaling - Develop and execute scalable, multi-channel patient recruitment strategies across therapeutic areas and geographies - Build repeatable frameworks to support rapid study start-up, enrollment acceleration, and cross-site deployment - Partner with feasibility and operations teams to align recruitment plans with study timelines and enrollment targets - Identify and activate new acquisition channels, including digital, community outreach, and referral networks - Performance Marketing & Conversion Optimization - Own full-funnel performance (impressions through enrollment) - Optimize campaigns to improve conversion rates, reduce screen failures, and lower cost per randomized patient - Implement structured A/B testing for creatives, messaging, targeting, and landing pages - Build and leverage dashboards and analytics to drive continuous performance improvement - Channel Management & Innovation - Oversee paid and organic channel strategy (Meta, Google, TikTok, programmatic, SEO, email, SMS, etc.) - Evaluate, onboard, and manage marketing vendors and platforms - Drive innovation in patient engagement (video, digital experiences, content strategy) - Expand into underutilized channels such as physician referrals, partnerships, and community-based outreach - Branding & Standardization - Establish and enforce standardized branding, messaging, and creative guidelines across all sites - Ensure consistency in patient-facing materials while enabling localized optimization - Oversee development and approval of marketing assets (ads, landing pages, email campaigns, educational materials) - Partner with internal stakeholders to ensure messaging aligns with protocol requirements and patient needs - Budget Management & Financial Oversight - Own and manage patient recruitment marketing budgets across studies and sites - Allocate spending strategically across channels to maximize ROI and enrollment outcomes - Monitor budget pacing, forecast spending, and adjust allocations based on performance data - Evaluate cost efficiency, including cost per lead, cost per screened patient, and cost per randomized patient - Manage vendor contracts and ensure alignment with financial and performance expectations - Compliance & Regulatory Adherence - Ensure all recruitment materials and campaigns comply with IRB/EC requirements, HIPAA, and applicable regulatory standards - Partner with regulatory and clinical teams to manage submission, approval, and version control of marketing materials - Maintain audit-ready documentation of campaigns, approvals, and consent-related materials - Ensure ethical, patient-centric messaging that aligns with clinical trial guidelines and sponsor expectations - Team Leadership & Management - Lead, mentor, and develop a team of recruitment marketing professionals - Establish clear KPIs, performance expectations, and accountability structures for direct reports - Manage external agencies and vendors, ensuring delivery against defined performance metrics - Foster a culture of accountability, continuous improvement, and collaboration - Operational Excellence & Infrastructure - Build scalable processes for campaign launch, tracking, reporting, and optimization - Ensure proper tracking infrastructure (UTMs, CRM integration, attribution models) is implemented and maintained - Partner with technology teams to enhance marketing automation and patient engagement systems - Standardize workflows and reporting across sites to drive efficiency and consistency Requirements: - Bachelor’s degree in Marketing, Business, or related field required - 7+ years of experience in digital marketing, growth marketing, or patient recruitment required - 2+ years of people management experience required - Proven experience managing marketing budgets and driving ROI - Strong analytical skills with experience in CRM and marketing analytics platforms (e.g., Salesforce, HubSpot) - Experience managing multi-channel paid media campaigns - Data-driven decision making - Financial acumen and budget management - Regulatory awareness and compliance rigor - Growth mindset and innovation - Operational scalability and process optimization - Leadership and team development - Patient-centric communication - Experience in clinical research, healthcare, or patient recruitment environments a plus - Familiarity with HIPAA, IRB processes, and regulatory considerations in healthcare marketing preferred - Experience with marketing automation, CDPs, and attribution modeling highly preferred - Experience in multi-site or network-based organizations a plus

• Support development of media and marketing strategies for RFP responses and proactive proposals. • Assist in translating advertiser objectives and audience insights into structured media plan recommendations. • Support development of proposal strategies and media plans for new and existing client opportunities. • Collaborate with Pricing, Deal Desk, and Ad Operations teams to ensure strategies are operationally feasible.