World-class email marketing for eCommerce brands.
Conversion Copywriter
Location
Cyprus
Posted
74 days ago
Salary
0
Seniority
Senior
Job Description
Conversion Copywriter
YOCTO
• Produce thoughtful, testable creative across channels and own outcomes for campaigns and lifecycle sequences. • Write high‑converting emails & SMS: Subject lines, preview text, hooks, offers, CTAs—turn designs into messages that brand and sell. • Own campaign concepts & angles: Turn briefs into sharp creative strategies and scalable messaging frameworks that ladder up to revenue goals. • Craft lifecycle copy that retains: Welcome, post‑purchase, subscription, winback, churn‑save flows that increase customer LTV. • Develop landing page & offer copy: Headlines, hero sections, bullets, objection handling, FAQs, and checkout microcopy aligned to traffic and promos. • Research like a prosecutor: Pull VoC from reviews, support logs, social, and community channels; extract proof points, mechanisms, and specific claims. • Test, learn, scale: Propose A/B tests, define hypotheses, read results, and iterate to new controls. • Protect & elevate voice: Snap into each brand’s tone fast; document do’s/don’ts and collaborate closely with design and strategy.
Job Requirements
- 3+ years of conversion copywriting experience, ideally in eCommerce, DTC, or subscription businesses.
- Proven track record of measurable lifts from email, SMS, or landing page tests.
- Strong understanding of customer lifecycle and funnel mapping.
- Excellent written and verbal communication skills in English.
- Experience working with Klaviyo or similar ESPs is a plus.
- Comfort proposing and running experiments; basic familiarity with A/B testing principles and analytics.
- High ownership mindset and ability to operate in a fast‑moving, high‑standards environment.
Benefits
- 22 days paid annual leave (21 + 1 birthday day), with clear expectations for being fully offline during time off.
- 7 paid sick days, plus additional paid leave for special circumstances.
- Performance-based bonuses tied to real client impact.
- Annual budget for tools, courses, memberships, and professional growth.
- Remote-first work environment (Europe preferred), flexible working arrangements, and clear ownership over deliverables.
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